Anne Siikarla

Marketing & Communications Manager at Badger Liquor Co., Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
West Bend, Wisconsin, United States, US

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Experience

    • United States
    • Beverage Manufacturing
    • 100 - 200 Employee
    • Marketing & Communications Manager
      • Jun 2017 - Present

      I lead all online, marketing, and public relations initiatives for the largest wine and spirits distributor in the state of Wisconsin. I create and manage keyword-rich, engaging original content for www.badgerliquor.com, manage all social media channels, send out communications to our customers and the public, write press releases, and handle all media, supplier, and customer requests pertaining to promotion and marketing. I led Badger's efforts in being the Presenting Sponsor of Indulge… Show more I lead all online, marketing, and public relations initiatives for the largest wine and spirits distributor in the state of Wisconsin. I create and manage keyword-rich, engaging original content for www.badgerliquor.com, manage all social media channels, send out communications to our customers and the public, write press releases, and handle all media, supplier, and customer requests pertaining to promotion and marketing. I led Badger's efforts in being the Presenting Sponsor of Indulge Milwaukee: www.indulgemilwaukee.com Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2016 - Jun 2017

      Elkhart Lake, WI Managed all social media content and communications/public relations for this AAA Four-Diamond Resort in Elkhart Lake, WI. I was also the lead for all media tours of the property and events.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Freelance Writer
      • Dec 2014 - Mar 2016

      Greater Los Angeles Area Wrote keyword-rich topical, popular culture blogs for celebrity websites that FanBread works with. Write “list-type” blogs and posts for clients such as Laila Ali, Vanessa Hudgens, Wayne Goss, Whitney Port, Kin Community, etc. All posts are shared on the celebrity’s website and posted to their social media channels to increase clicks and viewership to build their brand.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Freelance Writer
      • May 2013 - Mar 2016

      Fond du Lac, WI Conceptualized and wrote stories for publications, online content, promotional materials,and TV commercials for a regional healthcare system on a contract basis.

    • United States
    • Retail
    • 700 & Above Employee
    • On-Air Producer
      • Apr 2008 - Aug 2010

      Tampa/St. Petersburg, Florida Area Led a production team of over 30 people through 4 hours of live television sales on a daily basis generating hundreds of thousands of dollars each day. Guided on-air host, celebrity and multi-million dollar brands such has Serena Williams, Sephora, Iman, Sean P. Diddy Combs, Nate Berkus, Mariah Carey, Lancome, Emeril Lagasse, Todd English, Wolfgang Puck, Joy Mangano, and Martha Stewart through the live TV selling process to maximize sales and brand exposure.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Producer
      • 2006 - 2008

      Wrote and produced daily segments for a live one-hour LIVE broadcast. "iVillage Live" & “In the Loop with iVillage" were touted as the first of it's kind to be both interactive and integrated. Produced integrated marketing TV and online segments for international brands such as Calphalon, Goody, Unilever, Estee Lauder, Overstock.com, and Graco Baby. All segments were created to increase brand exposure and drive the viewer online for exclusive specialized brand content: contests, slideshows… Show more Wrote and produced daily segments for a live one-hour LIVE broadcast. "iVillage Live" & “In the Loop with iVillage" were touted as the first of it's kind to be both interactive and integrated. Produced integrated marketing TV and online segments for international brands such as Calphalon, Goody, Unilever, Estee Lauder, Overstock.com, and Graco Baby. All segments were created to increase brand exposure and drive the viewer online for exclusive specialized brand content: contests, slideshows, polls, and giveaways. Show less

    • United States
    • Broadcast Media Production and Distribution
    • Producer/Booker
      • 2003 - 2006

      Booked and created all live in-studio and satellite guests for this live, 3-hour entertainment-based morning show. The Daily Buzz aired on the CW network in over 140 markets.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Producer
      • Jul 2002 - Jul 2003

      Peoria, Illinois Area Produced live 2-hour morning show "Daybreak" for Peoria's ABC affiliate

    • United States
    • Financial Services
    • 700 & Above Employee
    • Banner Producer
      • Jan 2001 - Jul 2001

      London, United Kingdom Wrote banners and stories for live broadcast crawl for topical stories and breaking news.

Education

  • University of Minnesota
    Bachelor of Arts (B.A.), Communications & Broadcast Journalism
    1998 - 2002
  • Imperial College London
    Broadcast Journalism
    2000 - 2000

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