Anne Ribeiro

Marketing Mentor & Judging Panel at Australian Marketing Institute
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Credentials

  • 2023 Awards Judge
    Australian Marketing Institute
    Aug, 2023
    - Nov, 2024
  • Certified Practising Marketer Certificate
    Australian Marketing Institute
    Feb, 2023
    - Nov, 2024
  • Artificial Intelligence for Marketing
    Madecraft
    Jan, 2023
    - Nov, 2024
  • Building a Broad Network of Influence
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • First (FCE) – Cambridge English
    Cambridge University Press & Assessment
    Jan, 2016
    - Nov, 2024
  • Emotional Intelligence (Life & Business Coach) CIS Methodology
    Febracis Coaching
    Apr, 2015
    - Nov, 2024

Experience

  • Australian Marketing Institute
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Mentor & Judging Panel
      • 2023 - Present

      • Provide mentorship and constructive feedback to build the new generation of marketers' competencies and skillsets. • Judge best data insights and analytics campaigns of the year to classify for a prize at the AMI Awards in 2023. • Provide mentorship and constructive feedback to build the new generation of marketers' competencies and skillsets. • Judge best data insights and analytics campaigns of the year to classify for a prize at the AMI Awards in 2023.

  • Coles Group
    • Australia
    • Retail
    • 700 & Above Employee
    • Marketing Manager
      • 2022 - 2022

      • Managed the development and execution of strategies relating to customer communications programs across email, app push, SMS, and targeted digital advertising channels. • Increased brand awareness and e-commerce revenue by developing compelling digital marketing campaigns in line with the annual marketing calendar. • Fostered strong relationships with internal and external stakeholders, including the marketing team, Coles Online team, IT, digital partners, and media agencies. • Led the provision of various marketing projects from brief to concept, design, deployment, monitoring, and post-implementation evaluation. Show less

  • Forager Funds Management
    • Australia
    • Investment Management
    • 1 - 100 Employee
    • Marketing Manager
      • 2021 - 2021

      • Effectively managed diverse marketing programs, built strong relationships with various partners including digital agencies, tech-provider and others. • Successfully increased campaign engagement rates and investor's satisfaction driving company’s digital optimisation. •Enhanced monthly investor’s report & statements campaign also reduced internal operational work. - Optimised Salesforce.com workflows, enriching data information; developed investor engagement metrics on Analytics Dashboards. Show less

  • Avis Budget Group
    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • CRM Marketing Manager, Pacific
      • Jan 2020 - Dec 2020

      Avis Budget Group, Inc. is a leading global provider of mobility solutions, both through its Avis and Budget brands, which have more than 11,000 rental locations in approximately 180 countries. - Successfully raised brand awareness across the direct marketing channel developing welcome onboarding journey for Avis. - Shifted CRM API/integrations with different data sources, improving on time communication. Served as the key CRM person in the Pacific region. - Managed end to end of Loyalty programs including offline quarterly points statements; built strong relationship with vendors. - Effectively revamped marketing programs updating visual identity and resolving technical issues. -Successfully deployed abandonment cart program opening other channels of communication with customers, Show less

  • Zurich Insurance
    • Switzerland
    • Insurance
    • 700 & Above Employee
    • Marketing Specialist
      • 2018 - 2019

      Zurich is one the country's largest insurance company. As of 2021, the group is the world's 112th largest public company according to Forbes' Global 2000s list, and in 2011, it ranked 94th in Interbrand's top 100 brands. - Effectively developed and executed all aspects of digital automation programs including onboarding nurture campaigns and events. - Successfully delivered special digital projects such as the plug-in to SMS Magic, Salecycle, Product Accreditation Journey, Quote & Apply Journey, Sales Strategy Events & Conferences workflow. - Enhanced digital program experience improving tool deliverability, solving problematic technical issues related to data integration among systems. - Refined and optimised adviser's segmentation, refreshed database customer through real time personalisation campaign. Show less

  • CNH Industrial
    • Machinery Manufacturing
    • 700 & Above Employee
    • Customer Relationship Management Coordinator
      • 2017 - 2017

      CNH Industrial is a world-class equipment and services company worth €25.03 billion (2019) globally marketed through several brands in three operating segments: agriculture, construction and transportation. CNH Industrial employees more than 63,000 people in 67 manufacturing, operating across 180 countries. - Optimised and coordinated the implementation of a new CRM platform, project managed tool enhancement and evolution. - Increased CRM adoption training, supporting and advising BDM, Territory and General Manager on its best practices. - Developed solid KPI’s metrics to monitor company Client’s and Sales performance. - Generated Analytic reports and dashboards and provided relevant client insights. Show less

  • Freelance (Self employed)
    • Writing and Editing
    • 700 & Above Employee
    • Marketing Consultant
      • Jan 2016 - Dec 2016

      - Provided consultancy for diverse companies on projects to implement Salesforce.com as well as the developed of strategies raise lead generation. - Developed analytics report and analyses on existing system gaps, documented processes, executed operational tasks to optimise the performance of marketing campaigns. - Provided consultancy for diverse companies on projects to implement Salesforce.com as well as the developed of strategies raise lead generation. - Developed analytics report and analyses on existing system gaps, documented processes, executed operational tasks to optimise the performance of marketing campaigns.

  • Aon
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Marketing Analyst
      • 2011 - 2015

      - Rewarded as the best Salesforce.com administration in the region for 2 consecutive years. - Successfully planned, developed and executed various aspects of global Martech tools, guided and liaised India's IT on technical requirements and tool enhancement. - Assisted, defined and executed diverse CRM & direct marketing campaigns including NPS, Local Marketing Plan and the Annual World Political Risks Report, Manchester United Sponsorship following company’s global marketing calendar. - Optimised operational business processes, data integrity, reviewed client's onboarding journey. - Built solid relationship with diverse stakeholders across the business to better support many marketing campaigns and actions. - Provided over 1000 hours Salesforce.com and training sharing overall company's strategy to support business growth. - Developed diverse Analytic reports and dashboards to the teams; identified new niches for better targeted marketing campaign opportunities. Show less

  • Lopes Consultoria de Imóveis
    • Brazil
    • Real Estate
    • 700 & Above Employee
    • Market Intelligence Assistant
      • 2009 - 2011

      Lopes is the biggest real state services and property consultancy in the country, with 85 years of experience in the market, more than 105 branches and own stores and over 9000 associated brokers. - Member of the Market Intelligence team, I coordinated the entire survey processes with external vendors, delivering excellence in data quality, insights, guaranteeing the accuracy of BI reports and dashboards. - Developed adhoc research (qualitative / quantitative) from questionnaires to statistical analysis. - Created presentations with survey insights to the clients. Show less

Education

  • University of Technology Sydney
    Master of Business Administration - MBA
    2023 - 2024
  • UQ Business School
    Business Leadership Program
    2021 - 2022
  • Mackenzie Presbyterian University
    Bachelor of Media, Communication & Advertising, Major in Marketing
    2005 - 2009

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