Anne Newell
Director of Data Operations at MusicInfra- Claim this Profile
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Bio
Matt Brinkworth
Working with Anne, during our time at Big Machine Media, was as much enjoyable as it was valuable. Anne and I cross-coordinated multiple campaigns, globally, across PR and Social Media that was made effortless due to her commitment, planning and ability to both proactive and reactive. Her understanding of Social Media platforms, from the key differences between them to the specific algorithms that need to be exploited in order to increase engagement, meant that all of our clients were able to build significant numbers on their social media accounts to back up the PR campaigns. On a personal level, clients and colleagues alike all enjoyed working with Anne due to her upbeat nature, high level of communication skills, intelligence and sensibility. Also invaluable was her patience and ability to explain the more complex elements of a social media marketing campaign to both clients and colleagues.
Marc Bauer
In my time working with Anne, I witnessed a detail oriented, driven individual with a dedicated work ethic. Anne, as Social Media Manager, was always on top of the must current trending topics, able to serve the social media needs via Twitter, Facebook, Tumblr and others in a timely fashion. Anne would be a valuable addition to any team.
Matt Brinkworth
Working with Anne, during our time at Big Machine Media, was as much enjoyable as it was valuable. Anne and I cross-coordinated multiple campaigns, globally, across PR and Social Media that was made effortless due to her commitment, planning and ability to both proactive and reactive. Her understanding of Social Media platforms, from the key differences between them to the specific algorithms that need to be exploited in order to increase engagement, meant that all of our clients were able to build significant numbers on their social media accounts to back up the PR campaigns. On a personal level, clients and colleagues alike all enjoyed working with Anne due to her upbeat nature, high level of communication skills, intelligence and sensibility. Also invaluable was her patience and ability to explain the more complex elements of a social media marketing campaign to both clients and colleagues.
Marc Bauer
In my time working with Anne, I witnessed a detail oriented, driven individual with a dedicated work ethic. Anne, as Social Media Manager, was always on top of the must current trending topics, able to serve the social media needs via Twitter, Facebook, Tumblr and others in a timely fashion. Anne would be a valuable addition to any team.
Matt Brinkworth
Working with Anne, during our time at Big Machine Media, was as much enjoyable as it was valuable. Anne and I cross-coordinated multiple campaigns, globally, across PR and Social Media that was made effortless due to her commitment, planning and ability to both proactive and reactive. Her understanding of Social Media platforms, from the key differences between them to the specific algorithms that need to be exploited in order to increase engagement, meant that all of our clients were able to build significant numbers on their social media accounts to back up the PR campaigns. On a personal level, clients and colleagues alike all enjoyed working with Anne due to her upbeat nature, high level of communication skills, intelligence and sensibility. Also invaluable was her patience and ability to explain the more complex elements of a social media marketing campaign to both clients and colleagues.
Marc Bauer
In my time working with Anne, I witnessed a detail oriented, driven individual with a dedicated work ethic. Anne, as Social Media Manager, was always on top of the must current trending topics, able to serve the social media needs via Twitter, Facebook, Tumblr and others in a timely fashion. Anne would be a valuable addition to any team.
Matt Brinkworth
Working with Anne, during our time at Big Machine Media, was as much enjoyable as it was valuable. Anne and I cross-coordinated multiple campaigns, globally, across PR and Social Media that was made effortless due to her commitment, planning and ability to both proactive and reactive. Her understanding of Social Media platforms, from the key differences between them to the specific algorithms that need to be exploited in order to increase engagement, meant that all of our clients were able to build significant numbers on their social media accounts to back up the PR campaigns. On a personal level, clients and colleagues alike all enjoyed working with Anne due to her upbeat nature, high level of communication skills, intelligence and sensibility. Also invaluable was her patience and ability to explain the more complex elements of a social media marketing campaign to both clients and colleagues.
Marc Bauer
In my time working with Anne, I witnessed a detail oriented, driven individual with a dedicated work ethic. Anne, as Social Media Manager, was always on top of the must current trending topics, able to serve the social media needs via Twitter, Facebook, Tumblr and others in a timely fashion. Anne would be a valuable addition to any team.
Experience
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MusicInfra
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United States
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Technology, Information and Media
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1 - 100 Employee
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Director of Data Operations
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Sep 2023 - Present
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Meta
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United States
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Software Development
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700 & Above Employee
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Program Manager: Content Support
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Mar 2020 - May 2023
• Managed 8 scaled teams across 7 regions globally to execute on Music Content Operations objectives across Instagram, Facebook, Messenger, and Whatsapp• Developed end-to-end program management system resulting in timely and successful prioritization and launch of up to 50 projects / year, impacting 10+ internal and external products • Grew contingent workforce 100% to a team of 140 and executed 3 new site launches globally • Managed multimillion dollar OPEX budget and led associated headcount and demand planning initiatives • Led full strategy for Music Content Operations vendor teams, aligning Media Content Operations priorities with Global Operations standards• Spearheaded Music Content Operations integration with 6 cross-functional teams by setting SLAs, identifying blockers, and reporting milestones • Implemented quality assurance processes to reduce risk across Meta’s family of Apps. Achieved 100% of contractual QA SLAs • Conducted weekly, monthly, and quarterly Business Reviews with both internal leadership and vendor partners Show less
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Project Manager: Workforce Strategy
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Jan 2019 - Mar 2020
• Managed a team of 55 vendors and 15 contractors executing 20 scaled processes• Monitored, and reported progress and blockers week over week via systems I created from the ground up• Established best practices for communication, documentation, progress tracking, and quality assurance• Drove Meta's music licensing clearance strategy across Facebook, WhatsApp, and Instagram• Managed Interns and implemented performance plans• Ensured vendor compliance to global contractual targets and SLAs • Led the COVID-19 remote work response initiative for all vendor teams Show less
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Vendor Lead, Music Research
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Nov 2017 - Jan 2019
• Developed scaled and ad hoc workflows, utilizing music publishing and data management expertise to perform a variety of ad-hoc projects for partners• Established and maintained quality assurance across 20 Music Content Operations workflows• Provided feedback to researchers, leads, and Media Content Operations stakeholders to ensure process maturity• Created and managed process documentation for new and evolving projects • Updated rightsholder database systems for Facebook and Instagram Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Vendor Lead, Quality Assurance
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Jul 2015 - Nov 2017
• Developed comprehensive QA systems, process documentation, and training programs for a team of 60+ vendors in the Music Content Operations space • Conducted music publishing research to ensure appropriate payments to rightsholders • Performed quality review and database maintenance for YouTube Music and YouTube Main • Curated tracks to submit to Sirius XM partners weekly, collaborating with engineering to improve data pulls • Developed comprehensive QA systems, process documentation, and training programs for a team of 60+ vendors in the Music Content Operations space • Conducted music publishing research to ensure appropriate payments to rightsholders • Performed quality review and database maintenance for YouTube Music and YouTube Main • Curated tracks to submit to Sirius XM partners weekly, collaborating with engineering to improve data pulls
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Big Machine Agency
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Greater New York City Area
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Director of Social Media
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May 2014 - Jul 2015
• Created, implemented, and monitored successful social media and digital marketing campaigns for established and emerging artists in collaboration with publicist teams • Formulated artist development and branding strategies, and oversaw associated projects (website development, photo shoots, etc.) from start to finish with the goal of delivering professional content • Clearly and effectively reported results to Company, Label, Management, and Artist stakeholders • Created, implemented, and monitored successful social media and digital marketing campaigns for established and emerging artists in collaboration with publicist teams • Formulated artist development and branding strategies, and oversaw associated projects (website development, photo shoots, etc.) from start to finish with the goal of delivering professional content • Clearly and effectively reported results to Company, Label, Management, and Artist stakeholders
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Social Media Manager
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Nov 2012 - Apr 2014
•Customized social media campaigns for 65 artists simultaneously in collaboration with PR and Management teams • Managed company social media accounts and website •Customized social media campaigns for 65 artists simultaneously in collaboration with PR and Management teams • Managed company social media accounts and website
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The MuseBox
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Music
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1 - 100 Employee
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Social Media Manager
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Nov 2011 - Jul 2012
• Planned and executed PR and lifestyle marketing initiatives while implementing content rollout calendar for all clients • Planned and executed PR and lifestyle marketing initiatives while implementing content rollout calendar for all clients
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Assistant Artist Manager
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May 2011 - Nov 2011
• Assisted CEO in the management of the full artist roster by creating marketing materials, securing press coverage, conducting market research and coordinating events • Assisted CEO in the management of the full artist roster by creating marketing materials, securing press coverage, conducting market research and coordinating events
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Education
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State University of New York College at Oneonta
Bachelor of Arts, Music Industry -
Saint Michael's College