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Krisna Kool

Als marketing/communicatie manager bij DermaClinic heeft Annemieke zich getoond als een gedreven professional, zowel op strategisch als op operationeel vlak. Als collega heb ik altijd heel fijn met haar samengewerkt en als managers onderling konden we prima met elkaar sparren. Annemieke is open, eerlijk en staat voor kwaliteit en resultaat. Daarnaast waardeer ik de wijze waarop ze binnen een organisatie op elk niveau kan communiceren, haar bereidheid om ook soms buiten haar vakgebied actief te zijn en de gezelligheid die ze meebrengt binnen een team.

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Experience

    • Directeur I Mede-eigenaar I Coach
      • Jan 2023 - Present
    • Communicatiestrateeg I Interimmanager I Coach
      • Aug 2010 - Present

      Het adviseren en ondersteunen van organisaties, teams & professionals in hun ontwikkeling op het gebied van (marketing)communicatie. Als interim manager (zie ervaring), als tijdelijke projectmanager of als coach. Het adviseren en ondersteunen van organisaties, teams & professionals in hun ontwikkeling op het gebied van (marketing)communicatie. Als interim manager (zie ervaring), als tijdelijke projectmanager of als coach.

    • Netherlands
    • Human Resources Services
    • 1 - 100 Employee
    • Strategisch marketing & communicatie adviseur
      • Jul 2018 - Present

      Voor NFP Groep en haar merken FiscFree®, NFP Fietslease, Trappers en de landelijke Fiets naar je Werk Dag Voor NFP Groep en haar merken FiscFree®, NFP Fietslease, Trappers en de landelijke Fiets naar je Werk Dag

    • Netherlands
    • Food Production
    • Communicatie a.i
      • Nov 2022 - Feb 2023
    • South Africa
    • Information Services
    • 1 - 100 Employee
    • Marketing & Communicatie a.i.
      • Jul 2021 - Jun 2022
    • Italy
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing manager a.i.
      • Jun 2019 - Oct 2019

      Marketing management, aansturing team product launches en internationale B-corp projecten. Marketing management, aansturing team product launches en internationale B-corp projecten.

    • Netherlands
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Product Manager a.i.
      • Mar 2018 - Jun 2018

      Herpositionering (incl. nwe verpakking) van het drogisterijmerk ZARQA Herpositionering (incl. nwe verpakking) van het drogisterijmerk ZARQA

    • United States
    • Physicians
    • 1 - 100 Employee
    • Marketing Manager a.i.
      • Sep 2016 - Mar 2018

      Positionering keten, marketingstrategie, communicatie, externe samenwerkingen en aansturing accountmanagement. Positionering keten, marketingstrategie, communicatie, externe samenwerkingen en aansturing accountmanagement.

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Marketing Director a.i. Clinique Germany
      • Nov 2015 - Jul 2016

      Responsible for the development and execution of the local marketing strategy • Strategic planning and coordination• Implementation of all marketing activities• Consumer marketing, Trade marketing, CRM, digital and social online performance and branding• Visual merchandizing, product management, launches, pricing• Leading the marketing team (7)

    • Marketing Manager a.i. MAC Cosmetics Germany
      • Mar 2015 - Oct 2015

      Responsible for the development and execution of the local marketing strategy • Strategic planning and coordination• Implementation of all marketing activities• Consumer marketing, CRM, digital and social online performance and branding• Visual merchandizing, events, product management, launches, pricing• Leading the marketing team (5)

    • Marketing Manager a.i. Aveda Germany, Austria & Switzerland
      • Nov 2013 - Feb 2015

      Responsible for the development and execution of the local marketing strategy • Strategic planning and coordination• Implementation of all marketing activities • Online performance, CRM, product management, launches, advertising and visual merchandizing. • Leading the marketing team (4)

    • Germany
    • Utilities
    • 700 & Above Employee
    • Manager Communication & PR
      • Feb 2008 - Aug 2010

      Communication and PR of new power generation projects: power plant in the Eemshaven, demo plant for carbon capture and offshore wind parks in the North Sea. Key responsibilities: development communication and pr plan concerning press approach, public affairs and information, internal communication, sponsor strategy and labour market communication Communication and PR of new power generation projects: power plant in the Eemshaven, demo plant for carbon capture and offshore wind parks in the North Sea. Key responsibilities: development communication and pr plan concerning press approach, public affairs and information, internal communication, sponsor strategy and labour market communication

    • Belgium
    • 1 - 100 Employee
    • Marketing Manager Europe
      • Sep 2005 - Feb 2008

      Marketing of Faber fires in Europe and Dimplex heating in the Netherlands • Building of new marketing department, marketing strategies and research • Marketing communication b2c and b2b. Marketing of Faber fires in Europe and Dimplex heating in the Netherlands • Building of new marketing department, marketing strategies and research • Marketing communication b2c and b2b.

    • Vice-president I Marketing & Communication
      • 2002 - 2005

      Responsible for:• Development of business plan, strategic marketing plan and yearly activities• Budget preparation and monitoring• Increasing numbers of business participation (realized an increase from 15% till 75%) • Replacement of CEO

    • Marketing & Communication Manager
      • 1999 - 2002

      Responsible for:• Development and execution of marketing & communication plan (national & international)• Project coordination of cultural tourism, rural tourism and product development• Content management website• Consumer campaigns, brochures & catalogues• PR (international)• Three marketing & communication officers reported to me

    • Project Manager
      • 1997 - 1999

      Development and stimulation of rural tourism in Flevoland by: • Prolonging subsidy for bed & breakfasts and farm campings• Coordinating and supporting the marketing of new accommodations • Development of international agricultural travel and school trips

    • Architecture and Planning
    • Assistant Press Officer
      • 1994 - 1995

      Writing press releases & articles, giving press assistance to several tv & radio programmes. Writing press releases & articles, giving press assistance to several tv & radio programmes.

Education

  • University of Groningen
    MA, Communication Studies
    1989 - 1994
  • NONONS | Opleidingen Trainingen Coaching
    Coach Intensive
    2021 - 2022
  • University of Oxford
    Research project city marketing
    1992 - 1992
  • University of Groningen
    Propedeutics, English Language and Literature
    1988 - 1989
  • Ubbo Emmius Lyceum
    VWO
    1986 - 1988
  • Lorentz Lyceum
    Gymnasium
    1982 - 1988
  • Gymnasium Sinstorf - Hamburg
    1980 - 1982

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