Experience

The Bureau of Small Projects

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist

  • Mar 2021 - Present

  Rolling Hills, CA



Innovative Display and Design, Inc.

• Marketing Specialist: creative conception, department re-align, strategic development

  • Apr 2019 - Present

  Milford, CT Delegated work and monitored the project lifecycle including creative conception, strategic development, execution, and post program analysis of experiential events and trade shows as the central point of contact. Customized new business strategies and developed presentations to engage new business targets and perspective clients. Planned and led brainstorms for creative and account teams. Wrote engaging copy that worked to drive measurable results. Executed a wide array of trade shows… Show more Delegated work and monitored the project lifecycle including creative conception, strategic development, execution, and post program analysis of experiential events and trade shows as the central point of contact. Customized new business strategies and developed presentations to engage new business targets and perspective clients. Planned and led brainstorms for creative and account teams. Wrote engaging copy that worked to drive measurable results. Executed a wide array of trade shows, events, mobile tours, and retail environments. Show less



Nail Marketing 360

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager / New Business Coordinator: strategy development, multi-channel campaigns

  • Nov 2014 - Nov 2016

  Stamford, CT Developed strategies, executed multi-channel campaigns, and wrote creative concepts for emerging brands and previously struggling products. Found new business by attending trade shows, coordinating meetings with newer businesses and working with investors who often purchased dark brands, then re-launched and sold them. Wrote pitch decks. Brought international brands to U.S. markets by developing launch campaigns with clients and investors. Key Achievements: -BIOTA Botanicals… Show more Developed strategies, executed multi-channel campaigns, and wrote creative concepts for emerging brands and previously struggling products. Found new business by attending trade shows, coordinating meetings with newer businesses and working with investors who often purchased dark brands, then re-launched and sold them. Wrote pitch decks. Brought international brands to U.S. markets by developing launch campaigns with clients and investors. Key Achievements: -BIOTA Botanicals became the third-largest U.S. pharmaceutical grade haircare brand after implementing an approximately $4MM expansion budget to the U.S. market -Won shelf space nationally for BIOTA in the drug and mass channels by designing competitive, customized sales programs -Maximized BIOTA's ROI by repositioning and focusing on consumer segmentation -Achieved triple-digit growth for Blue-Emu by expanding its distribution to more than 35,000 retail outlets in drug, mass and grocery channels -Negotiated multi-year contract with Blu-Emu and NASCAR after presenting marketing plans that showcased the profit potential of the brand Show less



Source Marketing

• France
• Advertising Services

• Account Manager: product launch, advertising campaigns, new markets

  • Jan 2011 - Jan 2012

  Norwalk, CT Appointed to launch the new Philips LED light bulb. Communicated with the internal brand teams and the cross-functional agency team to market Philips Norelco shaver including working with professional athletes such as Nick Swisher and Jonathon Papelbon on advertising campaigns. Key Achievements: -Penetrated a new market and transformed the lighting category with the first-to-market launch of LED; sales grew 27% in one year, and more than 6% in one quarter.



Circle One Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor, Pfizer & Campbell: shelf space, promotion, idea conceptualization

  • Jan 2006 - Jan 2011

  Now MATCH Marketing Group Pfizer: Worked collaboratively to market and promote brands including Advil, Centrum, Caltrate, and Thermacare Key Achievments: -Gained shelf space in an overcrowded category and achieved high redemption rates of low-value coupon offers by conceptualizing and executing the "Take Action. Take Advil" campaign Campbell / V8: Analyzed marketing strategies, strengths and weaknesses, competition, and sales among key demographics and segments with interagency executives to… Show more Pfizer: Worked collaboratively to market and promote brands including Advil, Centrum, Caltrate, and Thermacare Key Achievments: -Gained shelf space in an overcrowded category and achieved high redemption rates of low-value coupon offers by conceptualizing and executing the "Take Action. Take Advil" campaign Campbell / V8: Analyzed marketing strategies, strengths and weaknesses, competition, and sales among key demographics and segments with interagency executives to create annual plans for advertising, interactive, digital, consumer promotions and shopper marketing. Worked with internal agency partners to develop winning RFIs and RFPs. Key Achievements: -Won Campbell Soup and V8 accounts by leading brainstorms, writing concepts, developing winning presentations and supervising flawless execution of marketing plans Tastykake, Sunoco & Duracell (Sr. Account Executive) Key Achievements: -Revitalized Tastykake brand through multimedia strategy that included television, print, radio, and in-store messaging -Expanded product awareness among core target audiences after identifying sports enthusiasts as a connector to key geographic markets and partnering with NFL, MLB, and NHL players Show less



Kraft Foods / Eastwest Marketing Group

• Promotion Manager, Desserts: top brands, purchase cycles, partnerships

  • May 2005 - Jan 2006

  New York, New York Promoted top brands including Jell-O, Cool Whip, Jet Puffed, and Baker's Chocolate Key Achievements: -Increased the units per purchase and expedited the purchase cycles by pioneering partnership negotiations with outside brands to broaden market penetration and drive sales



Integrated Marketing Services Events (Marketration)

• United States
• Advertising Services
• 1 - 100 Employee

• Field Promotion Manager, MasterFoods / Mars

  • Apr 2003 - Apr 2005

  Marketed key brands including M&M's Snickers, Pedigree, and Uncle Ben's. Customized targeted FSIs, POS vehicles, sales kits, and in-store signage. Key Achievements: -Increased redemption rates and gained valuable Walmart shelf space by leveraging NASCAR and Star Wars partnerships


Ryan Partnership
• United States
• Advertising Services
• 1 - 100 Employee
• Traffic Coordinator

  • 2002 - 2003