Experience

Ipsos Nederland

• Netherlands
• Market Research
• 1 - 100 Employee

• Research Manager

  • Jan 2021 - Present

  I work for the Dutch National Readership Survey which is an audience measurement study for print media such as newspapers and magazines. Using surveys we measure how many people read these media. The National Readership Survey is part of Nationaal Media Onderzoek which was launched in April 2021. It is the first solution world wide to measure total brand reach and combines reading, listening and watching.

• Senior Research Executive

  • Sep 2019 - Dec 2020

  As Senior Research Executive in the Affluent team I project manage the Affluent surveys in Europe and Africa. The Affluent surveys are audience measurement instruments surveying the international media behaviour of the Top 15% income groups in a range of countries and combining this with insights in consuming behaviour. The Affluent Europe survey is conducted every year with a full year of fieldwork. The Affluent Africa survey is a bi-annual survey. The latest survey was conducted at the beginning of 2020. The Affluent surveys are syndicated studies commissioned by the international media industry. It is my task to prepare and monitor fieldwork and the production of the data, including questionnaire and sample management.



Monalyse

• Netherlands
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Consultant

  • Apr 2017 - Aug 2018

  Monalyse is a media monitoring company evaluating public relations and communication activities for companies and organizations. As senior consultant I advised customers how to measure and evaluate their communication activities. I also carried out evaluations and wrote reports. I developed manual and automated content analyses. Furthermore, I trained and coached junior colleagues.

• Media analyse specialist

  • Jan 2016 - Mar 2017

  Monalyse is a media monitoring company evaluating public relations and communication activities for companies and organizations. As Media Analyse Specialist I conducted media analyses for companies and organization’s and trained junior colleagues.



NCDO

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Onderzoeker

  • Aug 2013 - Dec 2014

  As a researcher at NCDO I conducted opinion and evaluation research on international cooperation and global citizenship, using both quantitative and qualitative research methods. I was also webeditor of the website oneworld.nl/research, which makes scientific research on international cooperation and sustainability accessible to a wider audience. I wrote and edited articles for the website and I did the planning. As a researcher at NCDO I conducted opinion and evaluation research on international cooperation and global citizenship, using both quantitative and qualitative research methods. I was also webeditor of the website oneworld.nl/research, which makes scientific research on international cooperation and sustainability accessible to a wider audience. I wrote and edited articles for the website and I did the planning.



Vrije Universiteit Amsterdam (VU Amsterdam)

• Netherlands
• Higher Education
• 700 & Above Employee

• Researcher

  • Mar 2009 - May 2013

  As a researcher I worked on party positioning and voting behaviour. The research focused on extracting party positions from texts, especially election manifestos, and on the logic and consistency of the positions parties take on a variety of issues. I used both quantitative and qualitative methods of content analyses. I furthermore analysed political attitudes of voters using survey analyses. I also taught academic skills and Political Science to Bachelor students. As a researcher I worked on party positioning and voting behaviour. The research focused on extracting party positions from texts, especially election manifestos, and on the logic and consistency of the positions parties take on a variety of issues. I used both quantitative and qualitative methods of content analyses. I furthermore analysed political attitudes of voters using survey analyses. I also taught academic skills and Political Science to Bachelor students.



Publistat

• Netherlands
• Research Services
• 1 - 100 Employee

• Junior analist

  • Jan 2008 - Feb 2009

  Central to this job was the content analysis of free publicity for businesses, organisations, and government agencies. I analysed the news, wrote reports and kept in contact with clients. Central to this job was the content analysis of free publicity for businesses, organisations, and government agencies. I analysed the news, wrote reports and kept in contact with clients.



Vrije Universiteit Amsterdam (VU Amsterdam)

• Netherlands
• Higher Education
• 700 & Above Employee

• Student Assistant

  • 2001 - 2008

  As an assistant to several (associate) professors I worked for various content analysis projects, did alumni research, upgraded and translated DrStat, edited academic English texts, and collected data on political parties. As an assistant to several (associate) professors I worked for various content analysis projects, did alumni research, upgraded and translated DrStat, edited academic English texts, and collected data on political parties.