Experience

IFAJ - International Federation of Agricultural Journalists

• Canada
• Writing and Editing
• 1 - 100 Employee

• Co- Chair IFAJ 2023

  • Jan 2020 - Present

  As co-chair of the 2023 Congress for the International Federation of Agriculture Journalists (IFAJ), I am working with a team of dedicated volunteers to provide an incredible experience for our colleagues from around the world. From June 27- July 3 we have an amazing agenda planned including inspiring speakers, engaging tours, and thought-provoking programming. Plus entertainment, great food and plenty of time to spend catching up with our incredible group of ag journalists and communicators. As co-chair of the 2023 Congress for the International Federation of Agriculture Journalists (IFAJ), I am working with a team of dedicated volunteers to provide an incredible experience for our colleagues from around the world. From June 27- July 3 we have an amazing agenda planned including inspiring speakers, engaging tours, and thought-provoking programming. Plus entertainment, great food and plenty of time to spend catching up with our incredible group of ag journalists and communicators.



Annemarie Pedersen Communications

• Agriculture industry communicator and advocate for hire

  • Jan 2015 - Present

  I am interested in freelance work in the agriculture industry. Writing, editing, media relations, social media and event planning expertise. A passionate advocate for the industry. I am interested in freelance work in the agriculture industry. Writing, editing, media relations, social media and event planning expertise. A passionate advocate for the industry.


Alberta Farm Animal Care
• Canada
• Farming
• 1 - 100 Employee
• Executive Director

  • Nov 2017 - Dec 2022


UFA Co-operative Ltd

• Community Investment Manager

  • Apr 2014 - Jan 2015

  UFA is a co-operative and has a mandate from its members to invest back into the rural communities of Alberta. I was lucky to be one of two people who ensured we were adding value and investing members' money back into rural Alberta for the benefit of all within those communities. UFA is a co-operative and has a mandate from its members to invest back into the rural communities of Alberta. I was lucky to be one of two people who ensured we were adding value and investing members' money back into rural Alberta for the benefit of all within those communities.



Canada Beef

• Canada
• Farming
• 1 - 100 Employee

• Director, Industry Relations

  • Dec 2010 - Mar 2014

  This was a great job -as director, industry relations with Canada Beef I had the privilege of going out to communities across Canada and meeting with the beef producers who raise the food for our tables. I also worked with a great team of professionals within Canada Beef...promoting the greatest food in the world...Canadian Beef! This was a great job -as director, industry relations with Canada Beef I had the privilege of going out to communities across Canada and meeting with the beef producers who raise the food for our tables. I also worked with a great team of professionals within Canada Beef...promoting the greatest food in the world...Canadian Beef!



Canadian Farm Writers' Federation

• Non-profit Organization Management
• 1 - 100 Employee

• Director - Alberta

  • Sep 2008 - Sep 2012

  As a member of the board for CFWF, I assisted in the governance of the federation - which is responsible to regional members and is also part of the International Federation of Agricultural Journalists (IFAJ). The board meets every 4-6 weeks via conference call and has a general meeting during the annual CFWF convention. As a member of the board for CFWF, I assisted in the governance of the federation - which is responsible to regional members and is also part of the International Federation of Agricultural Journalists (IFAJ). The board meets every 4-6 weeks via conference call and has a general meeting during the annual CFWF convention.



The Calgary Stampede - Ag Media Committee

• Chair

  • Sep 2009 - Sep 2011

  The Agriculture Media Committee for the Calgary Stampede is responsible for obtaining media coverage of agricultural events during the 10 days of Stampede. As chair, I oversaw the committee and was responsible for the budget and human resource management; liaise with other Stampede departments and committees; edit and compile the media kit to ensure it is news-worthy and will bring media coverage to our agricultural showcase and events; and I worked with corporate communications, providing continual committee support and media contact during the 10-day event. The Agriculture Media committee reports to the Board of Directors, Corporate Communications and the Agricultural Department at the Calgary Stampede. I served on the Ag Media committee from 2004-2012 Show less



Meristem information Resources

• Account Manager

  • Sep 2010 - Dec 2010

  This four-month contract position included copy writing, photography, online content management among other duties. This four-month contract position included copy writing, photography, online content management among other duties.



AdFarm

• Canada
• Advertising Services
• 1 - 100 Employee

• Public Relations

  • Jan 2006 - Apr 2010

  My passion for communications and public relations was greatly enriched by over four years of comprehensive experience at AdFarm; a full-service communications agency dedicated to the agriculture industry. My primary responsibilities were running the media relations division and managing the public relations component for diverse client accounts. Some of my key accountabilities were: media relations; event planning; writing and editing; promotion of PR internally – website updates, creation of materials for RFPs including PowerPoint and proposal documents. I worked with a variety of clients including crop protection companies, the beef industry, fertilizer companies, non-profit and government-funded organizations: Bayer CropScience, Dow AgroSciences, 4-H Canada, RBC, CFBMC, Agro, Brandt, Ducks Unlimited Canada, UFA, Spitz, Agrium and Alberta Beef Producers Show less



Canadian Cattlemen's Association

• United States
• Investment Management

• Environmental Affairs Assistant

  • Sep 2005 - Nov 2005

  Researched and wrote briefing notes on government programs, species at risk, ecological goods and services and other issues under the environmental committee's jurisdiction. I also created a livestock transportation newsletter, contributing the majority of the copy. This was a part-time position during the fall semester of the BAC program prior to my second work term position, but extended into 2006 on a freelance basis for the Species at Risk Fact Sheets and other writing as required. Show less



Strathcona-Tweedsmuir School

• Canada
• Primary and Secondary Education
• 1 - 100 Employee

• Communications Coordinator - Advancement

  • May 2005 - Sep 2005

  This position was my first Directed Field Study term for the Bachelor of Applied Communications program at Mount Royal College. While in the position I wrote news releases promoting school activities on and off campus, an article for the Winter 2005 edition of the school publication Optimum, annual calendar content and web copy. I assisted with assembling materials from the archives for the upcoming centennial celebration and became familiar with the use of Raiser's Edge, a fund raising database, providing support to the Advancement team. Show less



Scotiabank

• Canada
• Banking
• 700 & Above Employee

• Customer Service Manager

  • Sep 1996 - Jun 2005

  I began my career at the Scotiabank Customer Service Call Centre in September 1996 as a CSR (Customer Service Representative) and moved up the chain, becoming a Customer Service Manager in 1999. My duties as manager included the training and coaching of a team of CSRs (I had approximately 16 direct reports). Monthly coaching responsibilities included side-by-side call quality, taped call review and scoring, and setting goals and objectives for the coming month. Semi-annual reviews included overall scoring and rating of activities on and off the phones. I was measured by the team's performance in call quality and achieving sales targets and was highly rated in both areas. During my time at Scotiabank I also completed the Investment Funds in Canada and the Mortgage Loan Underwriting courses offered through the Institute of Canadian Bankers. Show less