Experience

Saint Louis University

• United States
• Higher Education
• 700 & Above Employee

• Director of Development And Communications

  • Aug 2023 - Present

• Director of Digital Content and Social Media

  • Nov 2015 - Present

  + Supervising a team of 20, including a team of influence marketers, set digital strategy and governance across platforms, focusing on reputation and recruitment of a diverse student population. + Consult with more than 40 distributed marketers across SLU's academic and administrative units to meet all goals related to digital marketing.+ Manage owned digital content and marketing across media platforms, including video, search, retargeting and digital display.+ Implement successful strategies and campaigns based on a deep understanding of the higher education marketing funnel as it pertains to enrollment, recruitment and reputation.+ Oversee video concepts, production and live-streaming.+ Deliver and manage copywriting, casting calls, scriptwriting, project coordination, and vendor selection for video/photoshoots and other marketing needs.+ Oversee vendor selection (through RFP) for marketing, user research, and content creation servicesWEB & MOBILE + Guide content strategy, content development, SEO, UX and CX for slu.edu, with 17.9M page views (FY21-22) ( ↑ 11.27% YOY).+ Information architecture and user studies for desktop and app.+ Managed CMS migration, IA and award-winning redesign of SLU.edu. + Worked with internal partners and Amazon Educational Services to launch and manage the AskSLU knowledge base, accessible via chatbot, text and Alexa-enabled devices. + Set content strategy, experience and design of SLU's mobile app (powered by ModoLabs). SOCIAL MEDIA+ Direct social media strategy (paid and organic) and content for SLU's official social media channels (Meta (Instagram/Facebook), TikTok, Snapchat, LinkedIn, Twitter, Pinterest, YouTube.+ Manage social listening, crisis communication/messaging, and influencer marketing. ANALYTICS, MEASUREMENT & REPORTING+ Monitor performance and develop insights using Google Analytics (Certified), Verint/Foresee), CX Suite and SiteImprove. Show less

• Senior Digital Communications Coordinator, University Marketing and Communications

  • Oct 2014 - Nov 2015

  • Designed and executed content marketing and SEO strategies for the undergraduate recruitment site Be a Billiken, increasing monthly unique visits to the site 12 fold and increasing organic search traffic by more than 11,000 percent during critical recruitment periods. • Initiated a brand standards project, including vendor selection, that reduced site spelling errors by 90 percent and significantly decreased 404 errors. • Created social media communications and marketing strategies for top-level University social media channels which tripled followers on Facebook and quintupled followers on Twitter, while drastically increasing engagement metrics. • Spearheaded the University's presence on emerging social media platforms suited to its demographic, like Instagram and Snapchat, and found strategic applications for both Google+ and Pinterest. Show less

• Web Marketing Coordinator, University Marketing & Communications

  • Sep 2011 - Oct 2014

  Managed digital content for slu.edu and beabilliken.com, as well as the social media presence for Saint Louis University and the Billiken.



D Custom

• United States
• Advertising Services
• 1 - 100 Employee

• Custom Content

  • Oct 2009 - Sep 2011

  Custom freelance content for HP Enterprise Services, Nestle Purina, Lennox, Associa Online and others through D Custom Publications. Custom freelance content for HP Enterprise Services, Nestle Purina, Lennox, Associa Online and others through D Custom Publications.



Multiple Sclerosis Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Publications Coordinator

  • Mar 2008 - Apr 2009

  Editorial oversight of national magazine, digital communications and development of health educational content/promotional materials for individuals with multiple sclerosis and their families. Editorial oversight of national magazine, digital communications and development of health educational content/promotional materials for individuals with multiple sclerosis and their families.



The Florida Times-Union I Jacksonville.com

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Public Policy Reporter

  • Oct 2006 - Oct 2007

  Covered education and government policy, as well as breaking news, in the greater Jacksonville, Florida area. Covered education and government policy, as well as breaking news, in the greater Jacksonville, Florida area.



Naples Daily News

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Reporter

  • Nov 2004 - Oct 2006

  Covered one of the America's largest school districts, as well as health and public safety issues, in Lee County, Florida. In-depth reporting on hurricanes Katrina and Wilma, human trafficking and police use of force. Covered one of the America's largest school districts, as well as health and public safety issues, in Lee County, Florida. In-depth reporting on hurricanes Katrina and Wilma, human trafficking and police use of force.



Chicago Sun-Times

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Government Reporter

  • Feb 2001 - Nov 2004

  Government reporter for Sun-Times media group (Elgin Courier-News) covering the city of Elgin, focused on social justice issues (immigration, homelessness, deinstitutionalization), crime and the gambling industry. Government reporter for Sun-Times media group (Elgin Courier-News) covering the city of Elgin, focused on social justice issues (immigration, homelessness, deinstitutionalization), crime and the gambling industry.