Annemarie Andre
Digital Content Specialist German at OpenUp- Claim this Profile
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Bio
Experience
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OpenUp
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Netherlands
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Mental Health Care
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100 - 200 Employee
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Digital Content Specialist German
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Jul 2022 - Present
Amsterdam - Creating copy and content across all channels, such as articles, landing pages & social media ads - SEO-minded copywriting using AI - Actively shaping the German content and tone-of-voice - Managing translations and content creation with a team of freelancers - Providing input for new content ideas and projects and creative ways to repurpose content that works - Improving the newsletter strategy and establishing an email flow that engages
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BUX
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Netherlands
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Financial Services
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100 - 200 Employee
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Country Editor Germany
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Jun 2022 - Jun 2022
Amsterdam, Nordholland, Niederlande - Create German content and marketing copy (blog posts, social media, ads, website and many more) and ensure that this copy is compelling and informative - Translate content and ensure that everything is on-brand - Check, edit and rewrite UX copy
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de Bijenkorf
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Netherlands
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Retail
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700 & Above Employee
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Digital Content Specialist Germany/Austria
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Apr 2021 - May 2022
Amsterdam - Produce and optimize the website content with a commercial, informative and inspiring character - Creating storylines and concepts for digital campaigns - Gather commercial input from different teams in the organization and monitor the Austrian market - Support the international marketing team in composing the marketing strategy for debijenkorf.at
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SEO Copywriter Germany
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Dec 2020 - Apr 2021
Amsterdam, North Holland, Netherlands - Writing compelling and SEO-proof texts for the German online store of de Bijenkorf - Connect with local influencers, negotiate partnerships and support in setting up an influencer marketing strategy
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Österreichisches Rotes Kreuz
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Austria
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Non-profit Organizations
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500 - 600 Employee
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Digital Content Creator
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Oct 2017 - Nov 2020
Wien - Launched and running a TikTok channel to raise awareness for the Red Cross values among young people: 15,000 video views daily and 85,000 followers after one year - Skillsharing as a keynote speaker at the Allfacebook conference, the biggest social-media-conference in the German speaking area - Creating and delivering multimedia stories for stories.roteskreuz.at with over 20,000 views - Delivering trainings for youth reporters in the Red Cross and accompanying them as a mentor to… Show more - Launched and running a TikTok channel to raise awareness for the Red Cross values among young people: 15,000 video views daily and 85,000 followers after one year - Skillsharing as a keynote speaker at the Allfacebook conference, the biggest social-media-conference in the German speaking area - Creating and delivering multimedia stories for stories.roteskreuz.at with over 20,000 views - Delivering trainings for youth reporters in the Red Cross and accompanying them as a mentor to speak in front of audiences of more than 1,000 people - Helped implementing and evaluating social media campaigns in collaboration with social media teams from Austria's federal states - Actively supporting the NGO in adressing different target groups with relevant content through newsletter marketing Show less
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kununu
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Austria
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Internet Publishing
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100 - 200 Employee
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Working Student Community Support
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Jul 2016 - Oct 2017
Wien - Transforming a toolbox project for B2C customers, achieving high satisfaction - Monitoring reviews on employer evaluation platform - Mediating between the sales and marketing department
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Zeit für Mich Zeitschriftenverlags GmbH.
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Austria
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Book and Periodical Publishing
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Marketing Assistant
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Feb 2016 - Jun 2016
Wien Copywriting & Social Media
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Palmers Textil AG
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Austria
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Apparel & Fashion
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1 - 100 Employee
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Marketing Intern
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Jun 2015 - Aug 2015
Wien - Delivering copies for exclusive lingerie - Successfully supporting a complaint management process
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Education
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FHW Fachhochschul-Studiengänge Betriebs- und Forschungseinrichtungen der Wiener Wirtschaft
Master, Journalism & New Media -
Hogeschool van Amsterdam
Minor International Journalism, Journalism -
Universität Wien
Bachelor of Arts (B.A.), Art History, Criticism and Conservation