Annemarie Andre

Digital Content Specialist German at OpenUp
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL

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Experience

    • Netherlands
    • Mental Health Care
    • 100 - 200 Employee
    • Digital Content Specialist German
      • Jul 2022 - Present

      Amsterdam - Creating copy and content across all channels, such as articles, landing pages & social media ads - SEO-minded copywriting using AI - Actively shaping the German content and tone-of-voice - Managing translations and content creation with a team of freelancers - Providing input for new content ideas and projects and creative ways to repurpose content that works - Improving the newsletter strategy and establishing an email flow that engages

    • Netherlands
    • Financial Services
    • 100 - 200 Employee
    • Country Editor Germany
      • Jun 2022 - Jun 2022

      Amsterdam, Nordholland, Niederlande - Create German content and marketing copy (blog posts, social media, ads, website and many more) and ensure that this copy is compelling and informative - Translate content and ensure that everything is on-brand - Check, edit and rewrite UX copy

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Digital Content Specialist Germany/Austria
      • Apr 2021 - May 2022

      Amsterdam - Produce and optimize the website content with a commercial, informative and inspiring character - Creating storylines and concepts for digital campaigns - Gather commercial input from different teams in the organization and monitor the Austrian market - Support the international marketing team in composing the marketing strategy for debijenkorf.at

    • SEO Copywriter Germany
      • Dec 2020 - Apr 2021

      Amsterdam, North Holland, Netherlands - Writing compelling and SEO-proof texts for the German online store of de Bijenkorf - Connect with local influencers, negotiate partnerships and support in setting up an influencer marketing strategy

    • Austria
    • Non-profit Organizations
    • 500 - 600 Employee
    • Digital Content Creator
      • Oct 2017 - Nov 2020

      Wien - Launched and running a TikTok channel to raise awareness for the Red Cross values among young people: 15,000 video views daily and 85,000 followers after one year - Skillsharing as a keynote speaker at the Allfacebook conference, the biggest social-media-conference in the German speaking area - Creating and delivering multimedia stories for stories.roteskreuz.at with over 20,000 views - Delivering trainings for youth reporters in the Red Cross and accompanying them as a mentor to… Show more - Launched and running a TikTok channel to raise awareness for the Red Cross values among young people: 15,000 video views daily and 85,000 followers after one year - Skillsharing as a keynote speaker at the Allfacebook conference, the biggest social-media-conference in the German speaking area - Creating and delivering multimedia stories for stories.roteskreuz.at with over 20,000 views - Delivering trainings for youth reporters in the Red Cross and accompanying them as a mentor to speak in front of audiences of more than 1,000 people - Helped implementing and evaluating social media campaigns in collaboration with social media teams from Austria's federal states - Actively supporting the NGO in adressing different target groups with relevant content through newsletter marketing Show less

    • Austria
    • Internet Publishing
    • 100 - 200 Employee
    • Working Student Community Support
      • Jul 2016 - Oct 2017

      Wien - Transforming a toolbox project for B2C customers, achieving high satisfaction - Monitoring reviews on employer evaluation platform - Mediating between the sales and marketing department

    • Austria
    • Book and Periodical Publishing
    • Marketing Assistant
      • Feb 2016 - Jun 2016

      Wien Copywriting & Social Media

    • Austria
    • Apparel & Fashion
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2015 - Aug 2015

      Wien - Delivering copies for exclusive lingerie - Successfully supporting a complaint management process

Education

  • FHW Fachhochschul-Studiengänge Betriebs- und Forschungseinrichtungen der Wiener Wirtschaft
    Master, Journalism & New Media
    2018 - 2020
  • Hogeschool van Amsterdam
    Minor International Journalism, Journalism
    2020 - 2020
  • Universität Wien
    Bachelor of Arts (B.A.), Art History, Criticism and Conservation
    2013 - 2018

Community

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