Anne Malhotra

Partner and General Director at ANJU ENTERPRISES
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Contact Information
Location
Greater Paris Metropolitan Region, FR

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Experience

    • France
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Partner and General Director
      • Jun 2013 - Present
    • France
    • Retail
    • 700 & Above Employee
    • Category Manager Europe Skincare
      • Aug 2011 - Aug 2012

      Strategic, logistics, and budget supervision of CRM campaigns for 11 brands in Europe: coordination of Country CRM Managers, content management for MiniMagazines, and post-campaign analysis per brand and per country. Budget: 600K€. Coordination of the marketing plan: from the optimization of product packaging to the launches and listing in the database. Strategic recommendation for opportunities in the skincare category in Europe and India. I have a recommendation letter available on request. Show less

    • France
    • Book and Periodical Publishing
    • Reporter
      • Nov 2010 - Oct 2011

      Elaboration d’un planning d’événements. Organisation de rencontres. Rédaction d’articles. Elaboration d’un planning d’événements. Organisation de rencontres. Rédaction d’articles.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Talent Scout and Blogger
      • Jul 2010 - Oct 2011

      Coordination with labels and artists. Strategic watch and research of new musical talents. Coordination with labels and artists. Strategic watch and research of new musical talents.

    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Project Manager
      • Jan 2011 - Jul 2011

      Participation to the global coordination of campaigns: from the creative brief to the dissemination of the campaigns (360° communications plan: TV, outdoor, print, radio, mobile and Internet). Budget for the DiRIF: 774K€. Contribution to the follow-up, the creation and the production management and organization of events (Air Liquide, RATP, Vinci, Pfizer). I have a recommendation letter available on request. Participation to the global coordination of campaigns: from the creative brief to the dissemination of the campaigns (360° communications plan: TV, outdoor, print, radio, mobile and Internet). Budget for the DiRIF: 774K€. Contribution to the follow-up, the creation and the production management and organization of events (Air Liquide, RATP, Vinci, Pfizer). I have a recommendation letter available on request.

    • France
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Assistant Marketing Director
      • Sep 2010 - Sep 2010

      Participation to the creation of the company product catalog: from content management to creative brief. PR coordination for sponsorship: from press conference to interviews. Participation to the creation of the company product catalog: from content management to creative brief. PR coordination for sponsorship: from press conference to interviews.

    • Assistant Marketing Director
      • Jul 2008 - Aug 2008

      Contribution to product development: from trend analysis to the product packaging (benchmarking, demographic research, etc.). Participation to the coordination of the corporate communication: from the writing and translating of the company booklet to the participation to the SIAL exhibition. Contribution to product development: from trend analysis to the product packaging (benchmarking, demographic research, etc.). Participation to the coordination of the corporate communication: from the writing and translating of the company booklet to the participation to the SIAL exhibition.

Education

  • Université Paris Dauphine
    Master 2 Strategy & Marketing, Integrated Marketing and Communications
    2011 - 2012
  • American University of Paris
    Master of Arts in Global Communications, International Communications and Branding
    2010 - 2011
  • Université Paris Sorbonne (Paris IV)
    Bachelor's degree in Literature and Journalism, Communication and Journalism
    2008 - 2009
  • Blomet
    Hypokhâgne - Khâgne, Liberal Arts and Sciences, General Studies and Humanities
    2006 - 2009
  • Université Sorbonne Nouvelle (Paris III)
    Bachelor's degree in English Literature and Civilization, Littératures et Civilisations Anglaises
    2006 - 2009

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