Experience

The Brandora Group

• Founder

  • May 2015 - Present

  Designed and implemented comprehensive marketing plans in collaboration with stakeholders and management for a real estate marketing agency. ● Sold $70+ million in New York properties within five years by leading client prospecting, staff onboarding, and sales ● Achieved 46% open rates for email campaigns by introducing a post-click marketing platform to increase on-page conversion and supporting cross-promotion efforts, generating 100 monthly leads per client via behavioral marketing ● Facilitated strategic planning, creative campaigns to articulate clients’ vision, mission, value proposition, and brand positioning by coordinating and assessing digital marketing campaigns and their performance ● Implemented emerging industry trends, practices, and technologies to lead and support marketing team in the development of successful email campaigns, social media promotions, and marketing and outreach initiatives Show less



France-Amérique

• Media Production

• Marketing and Partnership Director

  • Oct 2020 - Feb 2023

  Drive key product digitization, marketing automation, and process improvement strategies to increase subscription and advertising revenue for a print and digital magazine showcasing the French cultural scene in the United States. ● Led successful agency transition and data migration into a new SaaS platform, mobile app, CRM system, and paywall to improve user experience, subscription revenue, sales process, payment methods, and content monetization data analysis ● Increased digital subscriptions by 80% and boosted annual subscription revenue by 24% within a year by leading B2B and B2C marketing efforts, revenue generation campaigns, and customer retention initiatives ● Retained subscriber base and recaptured 30% of lost customers during a 100% product price increase by developing brand directives and digital marketing plans, leading the best-performing campaigns in 2021–2022 with up to a 70% open rate ● Surpassed digital advertising revenue by 372% and increased brand awareness within the North American Francophile community by leading state-of-the-art marketing campaigns and building solid partnerships with diverse stakeholders ● Raised ad revenue by 20% by implementing changes in architecture pricing and product creation via forecasting Show less



Tri Hospitality Group

• Marketing Director

  • 2013 - 2014

  Guaranteed completion of cross-functional projects within pre-established budgets and schedules for a hospitality service company. ● Sped production of high-quality marketing collateral by 50% by enhancing standard operating procedures, researching competitors, monitoring weak sales areas, and tracking consumer insights to measure marketing effectiveness ● Defined marketing strategy, developed websites, updated social media platforms, and raised brand awareness within a six months for four company activities, including VIP Room, Beaumarchais, FC Gotham, and Tri Hospitality Group ● Delivered comprehensive and engaging proposals for key sponsors and partners by supervising all creative content production, including that of weekly newsletters, email campaigns, and promotional brochures, flyers, and banners ● Cultivated and managed key business relationships with stakeholders to increase business development opportunities Show less



Kinsey Capital

• United States
• Commercial Real Estate
• 1 - 100 Employee

• Vice President Marketing

  • 2012 - 2013

  Managed marketing strategy for the sale of multimillion-dollar commercial complexes, residential properties, and development sites in New York. ● Optimized collaborations between key accounts and marketing teams by training staff to exceed sales and profit goals ● Created company’s marketing and branding strategy from scratch by implementing current logo, website, sales collateral, and email and press release templates ● Enforced Salesforce as CRM system to create productive workflows, effectively manage third-party teams, deliver clear corporate communications, and maintain leads via data ● Established and implemented company policy for recruitment and hiring processes and developed in-house staff training based on organizational and individual needs Show less



ERG Property Advisors

• Associate Director Marketing

  • 2010 - 2012

  Managed branding strategies, marketing campaigns, social media, corporate communications, sales materials, and advertising for a real estate agency. ● Coordinated effective press releases to publicize transactions by establishing solid relationships with local and international press and industry-wide sponsorships ● Prepared clear and persuasive client presentations and property pitch books and produced extensive investment property analysis and broker price opinion reports ● Optimized broker activity tracking by managing third-party data reporting and proprietary database development teams Show less



Platinum1 Corp

• Real Estate
• 1 - 100 Employee

• Marketing Director & General Manager

  • 2008 - 2010

  Managed branding strategies, marketing campaigns, social media, corporate communications, sales materials, and advertising for a real estate agency. ● Coordinated effective press releases to publicize transactions by establishing solid relationships with local and international press and industry-wide sponsorships ● Prepared clear and persuasive client presentations and property pitch books and produced extensive investment property analysis and broker price opinion reports ● Optimized broker activity tracking by managing third-party data reporting and proprietary database development teams Show less



CBRE

• Italy
• Real Estate

• Marketing and Design Manager

  • 2007 - 2008

  Coordinated marketing, advertising, and public relations strategies for a commercial real estate services and investment firm. ● Developed, implemented, and managed marketing plans, corporate communications, press conferences, and other business functions for multiple property developers from the inception to production stages • Mediated across business functions to execute press conferences and corporate events • Developed and implemented marketing plans and projects for property developers, from strategy inception to production Show less



New York Habitat

• United States
• Real Estate
• 1 - 100 Employee

• Real Estate Agent (Residential)

  • Jan 2006 - Aug 2007

  Facilitated negotiations between international property owners and prospective tenants to lease furnished Parisian apartments and penthouses. ● Aided communications by advocating for clients’ interests, and compiling detailed listings of available rental properties Facilitated negotiations between international property owners and prospective tenants to lease furnished Parisian apartments and penthouses. ● Aided communications by advocating for clients’ interests, and compiling detailed listings of available rental properties