Experience

Veritas Intercontinental

• Spain
• Biotechnology Research
• 1 - 100 Employee

• Digital & Growth Marketing Manager

  • Jun 2021 - Present

  Responsable de la estrategia y activación de acciones de marketing digital en diferentes canales y plataformas para la generación de nuevos clientes potenciales. Estrategia de crecimiento de marca y análisis de marcado para identificar nuevos nichos, oportunidades de negocio y posicionamiento de marca. Estrategia de Inbound Marketing Automation para la generación de leads cualificados y Lead Nurturing para la conversión a clientes a través de los deferentes canales del funnel. Desarrollo y gestión página web y landing pages optimizadas para la conversión. Estrategia de Social Media para la generar comunidad y reconocimiento de marca. Gestión de campañas PPC, Social Paid y Display de acuerdo a los objetivos de ventas. Estrategia de comunicación y marketing de contenidos para potenciar notoriedad y reconocimiento de marca de los diferentes productos. Show less



Bejob Santillana

• Marketing Communications Manager

  • Feb 2019 - Jun 2021

  Head of marketing and 360º communication for the Bejob Santillana brand. Brand management and positioning in the different channels for the generation of potential customers. Design, management, execution and optimization of communication campaigns in the different on/off media: SEO, SEM, social media ads, email marketing, RTB / programmatic and affiliation campaigns to generate web traffic and leads. Design and activation of remarketing campaigns. Inbound marketing and lead nurturing through marketing automation with Hubspot. Tracking system for measurement and optimization of campaigns with Google Tag Manager. Media planning and reporting. Activation of media campaigns in the Prisa group. Organization of events and participation in fairs. Creation of contents and design of audiovisual resources for all campaigns, writing of press releases and PR content. Project management and work teams. Strategy to support the Call Center. Teaching. Show less



Arroba

• Graphic Design

• Digital Project Leader-Bejob Santillana

  • Jul 2017 - Jan 2019

  Project leader of Bejob Santillana in Arroba. Development and definition of online marketing strategies to achieve the different objectives of BeJob Santillana, from communication solutions and brand positioning to the activation of media campaigns to generate leads. Activation and optimization of campaigns, reports and analysis of results. Control of budgets and ROI of campaigns, market research and study of competition, analyzing and interpreting the data for the optimization of the different actions in the digital environment. Creation of inbound marketing campaigns and marketing automation with HubSpot. Content generation. Design of creative and digital marketing resources: microsites, landings, email marketing. Training in digital marketing for users of e-learning platforms designed by BeJob Santillana. Team management. Call center management. Show less



IT Renting

• Events Services

• Marketing Manager

  • Dec 2016 - Jul 2017

  Customer prospecting and lead generation through online and offline marketing strategies. Inbound marketing, content strategy creation and execution, market analysis and reports. Commercial strategy support. Design, activation and optimization of Social Media, SEO and SEM campaigns. Customer prospecting and lead generation through online and offline marketing strategies. Inbound marketing, content strategy creation and execution, market analysis and reports. Commercial strategy support. Design, activation and optimization of Social Media, SEO and SEM campaigns.



Hi VIP

• Spain
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Communication Manager

  • Oct 2015 - Dec 2016

  Creation and execution of strategies for online marketing campaigns: social media, inbound marketing, SEO, SEM, display, email marketing and blog marketing. Prospecting strategy and customer loyalty. CRM and SCRM management. Analysis of results and creation of follow-up reports. Planning and execution of offline actions to increase branding and notoriety: press releases, training courses, interviews, events and fairs. Creation and execution of strategies for online marketing campaigns: social media, inbound marketing, SEO, SEM, display, email marketing and blog marketing. Prospecting strategy and customer loyalty. CRM and SCRM management. Analysis of results and creation of follow-up reports. Planning and execution of offline actions to increase branding and notoriety: press releases, training courses, interviews, events and fairs.



Gosende Marketing Online

• Spain
• Individual and Family Services

• Online Marketing Manager & Graphic Designe

  • Mar 2014 - Sep 2015

  Creation and execution of digital marketing strategies for the different accounts of the agency. SEO, SEM, display, social media, inbound marketing, blog marketing and email marketing campaigns. Web design. Design of all the necessary graphic materials for the campaigns. Analysis of results and development of campaign performance reports. Creation of branding strategies and creative communication in digital media. Incompany training in digital marketing. Creation and execution of digital marketing strategies for the different accounts of the agency. SEO, SEM, display, social media, inbound marketing, blog marketing and email marketing campaigns. Web design. Design of all the necessary graphic materials for the campaigns. Analysis of results and development of campaign performance reports. Creation of branding strategies and creative communication in digital media. Incompany training in digital marketing.


Pyme Up
• Spain
• IT Services and IT Consulting
• 1 - 100 Employee
• Profesor

  • 2014 - 2014


AR hotels & resorts

• Spain
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Assistant

  • May 2012 - Dec 2012

  Support in SEO, SEM, Social Media, Email Marketing and Blog marketing campaigns in the Marketing department. Support in SEO, SEM, Social Media, Email Marketing and Blog marketing campaigns in the Marketing department.



New Market Analytics

• Analista de Mercados

  • 2009 - 2011

  Estudios de mercados financieros, gestión de cartera de clientes, control y seguimiento de importantes cuentas de la firma. Estudios de mercados financieros, gestión de cartera de clientes, control y seguimiento de importantes cuentas de la firma.



Activalores Sociedad de Corretaje

• Consumer Services
• 1 - 100 Employee

• Account Executive

  • 2006 - 2009

  Gestión de cartera de clientes, seguimiento de procesos de compra y venta de bonos, acciones y títulos valores. Gestión de cartera de clientes, seguimiento de procesos de compra y venta de bonos, acciones y títulos valores.



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• Account Executive

  • 2002 - 2006

  Promoción de productos financieros, gestión de cartera clientes y de cuentas corporativas, seguimiento de procesos de venta y post venta, servicios afiliados, programación de eventos con diferentes empresas para promoción de productos financieros corporativos. Promoción de productos financieros, gestión de cartera clientes y de cuentas corporativas, seguimiento de procesos de venta y post venta, servicios afiliados, programación de eventos con diferentes empresas para promoción de productos financieros corporativos.