Experience

Kayali Group

• Jordan
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Director Marketing Communications

  • Jan 2012 - Present

  My role involves developing integrated marketing strategies for each business unit within the group which includes 45 luxury watches, jewelry, fashion & lifestyle brands across 30 boutiques & 5 e-shops in Jordan. My portfolio includes brands like Patek Philippe, Breguet, Audemars Piguet, Jaeger-LeCoultre, Bvlgari, Omega, Longines, Tissot, CK, Swatch, Laderach, Segafredo, Nike, Adidas, Veja and many more. • Recruited & managed a team of 11 professionals, lead cohesive intelligence & talent's engagement towards enhancing global performance. • Launched successfully 5 e-commerce platforms to answer the fast-growing demand, especially post-pandemic, bringing a parallel stream of revenue that keeps on growing exponentially. • Established the group's Loyalty Program Mobile Application --> More than 100K users acquired within 4 years. • Created 11 powerful social media accounts for the group’s main retail destinations, with a cumulative following of 7 million users. • Significantly enhanced Time Center's brand image as "The Watch Specialists" and leader in Jordan. • Lead the group's 360° marketing activities in-house with executive staff. Show less



Bulos Y. Zumot & Co. L.L.C

• Jordan
• Wine & Spirits
• 1 - 100 Employee

• Marketing Communications Manager

  • Feb 2011 - Apr 2012

  • Ensured a sustainable position and development of the company in its core business : imported and local wine & liquors. • Developed and implemented marketing plans for the company's brands. • Managed a team of marketing executives with the objective of leveraging available resources to achieve growth and profitability goals. • In charge of leading market surveys and competitive analysis, forecasts and campaigns evaluation. • Ensured a sustainable position and development of the company in its core business : imported and local wine & liquors. • Developed and implemented marketing plans for the company's brands. • Managed a team of marketing executives with the objective of leveraging available resources to achieve growth and profitability goals. • In charge of leading market surveys and competitive analysis, forecasts and campaigns evaluation.



Legrand

• France
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Jan 2010 - Feb 2011

  • Set up the marcom strategy and budget for the group's brands in Egypt• Identified new strategic orientations and worked on the long range plan (LRP - 5 years projection)• Sourced reliable & competitive suppliers to support the implementation of the marcom plan• Coordinated plans & actions with our local agents & supported the retail distribution channels with tailored solutions• Advised on product mix & pricing strategy• Delivered competitive analysis & market studies

• Levant Regional Communication Manager

  • Jun 2007 - Dec 2009

  • Inaugurated the regional office in Amman & established new relations with agents in each country (Jordan, Syria, Lebanon, Yemen, Iraq, Egypt)• Sourced regional & local suppliers & worked with international teams• Built the regional communication strategy, plan & budget - mostly B2B:- Increased brand visibility & awareness- Managed large corporate events yearly in each country- Curated brands & products campaigns- Coordinated POS VM & promotions- Worked closely with design offices across the Middle-East and delivered numerous showrooms in Yemen, Jordan, Syria and Lebanon. Show less



CCI Nouvelle-Calédonie

• New Caledonia
• Government Administration
• 1 - 100 Employee

• Communication executive

  • Oct 2005 - Nov 2006

  • Assisted Communication Manager • Organized professional events, conferences & seminars • Delivered communication tools such as brochures, flyers, invitations, etc. • Editor in Chief of the Internal Chamber's Magazine • Assisted Communication Manager • Organized professional events, conferences & seminars • Delivered communication tools such as brochures, flyers, invitations, etc. • Editor in Chief of the Internal Chamber's Magazine