Anne-Sophie Lugo

Head of Marketing at CRMFIRST
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Contact Information
us****@****om
(386) 825-5501
Location
Wiesbaden, Hesse, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Französisch Native or bilingual proficiency
  • Englisch Professional working proficiency
  • Deutsche Gebärdensprache Elementary proficiency
  • Spanisch Elementary proficiency

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Klaus Polajner

Anne-Sophie hat bei Learning Digital den Fachbereich Online Marketing geleitet und unser Team souverän geführt. Besonders hervorzuheben ist der Launch eines praxisbezogenen Digitalprojektes für Teilnehmer, der Aufbau von Social Media Kanälen und die Optimierung von Lerninhalten. Das Resultat war eine kontinuierliche Steigerung der Teilnehmerzahl und nachhaltiges Wachstum des Unternehmens.

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Credentials

  • Facebook & Instagram Advertising - Fundamentals
    Headstart Studios
    Jul, 2021
    - Oct, 2024
  • Grundlagen des Online Marketings
    Google
    Aug, 2020
    - Oct, 2024
  • Lean Digital Marketing
    LinkedIn
    Mar, 2020
    - Oct, 2024

Experience

  • CRMFIRST
    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing
      • Mar 2023 - Present
  • Learning Digital GmbH
    • Germany
    • Education
    • 1 - 100 Employee
    • Department Head of Online Marketing | Lecturer Online Marketing & Social Media Marketing
      • May 2021 - Feb 2023

    • Lecturer Online Marketing
      • Jun 2020 - May 2021

      Lecturer for various courses in the department of Online Marketing. These include: Online Marketing, Social Media Marketing, Content Marketing, SEM, Inbound Marketing.

  • PlayStation
    • Entertainment Providers
    • 1 - 100 Employee
    • Junior Brand Manager
      • Apr 2018 - Apr 2019

      Responsibility for the strategic and operational brand management for the games portfolio. Planning, implementation, and control of marketing activities as well as responsibility for CRM and social media projects. Creation of briefings for internal stakeholders and external agencies as well as their implementation. Localization of international creatives and responsibility for local creations. Coordination and implementation of marketing concepts in collaboration with internal departments. Development of internal and external presentations, budget and timeline planning, coordination processes, and invoice control. Show less

    • Marketing Assistant
      • Feb 2016 - Mar 2018

      Mainly responsible for controlling the entire marketing budget for the DACH region. Independent planning and control of a budget in the single-digit million range. Support for project activities and administration. Monthly marketing reporting of "actuals" vs. "forecast" (variance analysis). Participation in and management of all marketing contracts. Allocation, coding, and verification of marketing invoices. Monitoring of order placements and budget control. Independent employee training in the ERP system. Show less

    • Trade Marketing Intern
      • Oct 2015 - Jan 2016

      Conceptualization and planning of POS materials & merchandising. Briefing of external agencies and commissioning of production, as well as monitoring compliance with deadlines.

  • DyStar Textilfarben GmbH & Co. Deutschland KG
    • Germany
    • Investment Management
    • Industrial Management Assistant Trainee
      • Sep 2004 - Feb 2007

      www.dystar.com www.dystar.com

Education

  • FernUniversität in Hagen
    Diplomkauffrau, Business Administration | Focus: Marketing & Business Start-up and Continuation
    2009 - 2015
  • Johannes Gutenberg-Universität Mainz
    Business Administration & Management
    2007 - 2009

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