Experience

EPHEC

• Belgium
• Higher Education
• 200 - 300 Employee

• Professor

  • Feb 2021 - Present

  Département Marketing BA1 - BA2 - BA3 Département Marketing BA1 - BA2 - BA3



Total Belgium SA

• Analytics & SEA specialist/ Digital Marketing Coordination

  • Feb 2019 - Feb 2021

  My objectives: - To boost sales and to guarantee the success of two websites in order to maximize conversions and traffic.=> In 2019, we reached more than 2 million visitors and grow our sales consequently.My main tasks are :- To define the digital strategy and optimize customer journeys in order to improve conversion and reduce bounce rate- To manage all the traffic of the websites and follow the audience via Google Analytics, to create dashboards and report figures to the Board - To define SEA strategy, create and optimize accurate campaigns by myself in order to boost sales. I also have regular contacts with Google- To follow SEO strategy and monitor our positions & competitors position for more than 300 keywords and to optimize our conversions accordingly- To manage web-marketing for recruitment and retention/loyalty plans- To manage an externalized customer assistance team for our communication channels : telephone, and e-mails- To conduct national market studies on digital market share for heating oil’s final consumers (B2C)- To communicate the results with the resellers network active on the platform- To present the results and KPI to the Board - To lead the Community Management, customer reviews and marketing strategy Show less

• Auditeur interne (norme ISO 9001 et ISO 14001)

  • Jan 2016 - Feb 2021

  - Planifier et préparer pour un audit interne, recueillir des preuves d'audit par le biais de l'observation, d'entretiens et de l'échantillonnage des documents et archives- Rédiger des rapports d'audit factuels permettant d'améliorer l'efficacité du système de management- Présenter les conclusions de l'audit interne aux responsables des départements audités de manière constructive Formation en Audit Interne suivie chez Vincotte (2018)

• Indoor Sales Officer

  • Apr 2015 - Feb 2019

  - Portfolio management of more than 100 gas stations (Limburg and Brussels) in close collaboration with the sales representatives, the shop development manager and technical support.- Daily monitoring in SAP regarding the management of each gas station (volumes, profit margins, technical parameters etc.) supplemented with project-based tasks.- Preparing Business reviews (analyzing and presenting yearly results to top management)- SOX control to prevent and detect errors that would cause deficiencies in the pricing process. Show less



BNP Paribas Fortis

• Belgium
• Banking
• 700 & Above Employee

• Commercial Advisor

  • 2013 - Apr 2015

  Daily Banking, Mortgage Loan, Investments, Insurance Daily Banking, Mortgage Loan, Investments, Insurance



Acumen Public Affairs

• Belgium
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Affairs Consultant

  • 2012 - Feb 2013

  Supported clients in various EU policy fields including healthcare and environment. Main responsibilities: monitoring, strategy development, stakeholder mappings, policy audits and issue briefings, social and traditional media relations, trainings and workshops. Supported clients in various EU policy fields including healthcare and environment. Main responsibilities: monitoring, strategy development, stakeholder mappings, policy audits and issue briefings, social and traditional media relations, trainings and workshops.



European Commission

• Belgium
• Government Administration
• 700 & Above Employee

• Trainee

  • Oct 2011 - Feb 2012

  Assisting in co-ordinating and implementing the Commission's policy on transparency. Member of the 'Joint Transparency Register Secretariat'. Assisting in co-ordinating and implementing the Commission's policy on transparency. Member of the 'Joint Transparency Register Secretariat'.



Belgian Embassy - AWEX - Buenos Aires

• Buenos Aires, Ville de Buenos Aires, Argentine

• Trainee

  • Jul 2010 - Sep 2010