Anne-Mette Nielsen
Manager Nutrition Communication at Nordic Sugar- Claim this Profile
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Danish Bilingue ou langue natale
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Swedish Capacité professionnelle complète
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Norwegian Compétence professionnelle
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English Capacité professionnelle complète
Topline Score
Bio
Elisabet Rytter
Anne-Mette has both a deep and broad knowledge of complex nutritional questions in food industry and a good understanding of how companies can contribute to improved public health. She understands both the bigger picture and the details in such questions. She has good overview and experience with EU health and food policies and an excellent understanding of handling policy processes. It´s a pleasure to work together with Anne-Mette.
Nicklas Amelin
Anne-Mette has a deep and thorough knowledge of EU health and food policies in all their complexities. She is very skilled in understanding the bigger picture of such policies and at the same time grasp the details and the implications they have or might have for food businesses in different sectors as well as for consumers. It is rare to find a person with Anne-Mette's capacity of overview and experience with EU health and food policies and who is equally skilled in understanding and addressing handling policy processes. In addition, she is pleasant to work with and an excellent team player.
Elisabet Rytter
Anne-Mette has both a deep and broad knowledge of complex nutritional questions in food industry and a good understanding of how companies can contribute to improved public health. She understands both the bigger picture and the details in such questions. She has good overview and experience with EU health and food policies and an excellent understanding of handling policy processes. It´s a pleasure to work together with Anne-Mette.
Nicklas Amelin
Anne-Mette has a deep and thorough knowledge of EU health and food policies in all their complexities. She is very skilled in understanding the bigger picture of such policies and at the same time grasp the details and the implications they have or might have for food businesses in different sectors as well as for consumers. It is rare to find a person with Anne-Mette's capacity of overview and experience with EU health and food policies and who is equally skilled in understanding and addressing handling policy processes. In addition, she is pleasant to work with and an excellent team player.
Elisabet Rytter
Anne-Mette has both a deep and broad knowledge of complex nutritional questions in food industry and a good understanding of how companies can contribute to improved public health. She understands both the bigger picture and the details in such questions. She has good overview and experience with EU health and food policies and an excellent understanding of handling policy processes. It´s a pleasure to work together with Anne-Mette.
Nicklas Amelin
Anne-Mette has a deep and thorough knowledge of EU health and food policies in all their complexities. She is very skilled in understanding the bigger picture of such policies and at the same time grasp the details and the implications they have or might have for food businesses in different sectors as well as for consumers. It is rare to find a person with Anne-Mette's capacity of overview and experience with EU health and food policies and who is equally skilled in understanding and addressing handling policy processes. In addition, she is pleasant to work with and an excellent team player.
Elisabet Rytter
Anne-Mette has both a deep and broad knowledge of complex nutritional questions in food industry and a good understanding of how companies can contribute to improved public health. She understands both the bigger picture and the details in such questions. She has good overview and experience with EU health and food policies and an excellent understanding of handling policy processes. It´s a pleasure to work together with Anne-Mette.
Nicklas Amelin
Anne-Mette has a deep and thorough knowledge of EU health and food policies in all their complexities. She is very skilled in understanding the bigger picture of such policies and at the same time grasp the details and the implications they have or might have for food businesses in different sectors as well as for consumers. It is rare to find a person with Anne-Mette's capacity of overview and experience with EU health and food policies and who is equally skilled in understanding and addressing handling policy processes. In addition, she is pleasant to work with and an excellent team player.
Experience
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Nordic Sugar Sverige
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Sweden
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Food Production
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300 - 400 Employee
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Manager Nutrition Communication
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janv. 2001 - - aujourd’hui
Responsible for Nordic Sugars nutrition communication activities implemented in Denmark and Sweden. Advice and support for colleagues in the 8 other countries were Nordic Sugar is represented. In tandem with the role as advisor and representative for Nordzucker Group regarding political and scientific issues on sugar and nutrition.The nutrition communication is based on the latest consensus of scientific evidence. It is a contribution to a more fact-based and informed public debate on issues relating to sugar and nutrition. This as part of Nordic Sugars engagement in societal issues. The Nutrition communication is an integrated part of the marketing strategy. Tasks and responsibilities• Nordic consumer analysis: purchasing decisions, behaviours and attitudes to food and drink products - including possible relation to the most public health issues and concerns.• Development of communications strategies implemented in Denmark and Sweden• Planning and initiation of activities: Adds, Magazine, e-newsletters, website and seminars• Contact with various stakeholders • Writing articles and paragraphs for different communication platforms• Contact to photographer, layout designer, printing house, translators and external communication agencies• Briefing journalists and editing of journalistic articles • Contact and briefing of scientific authors, editing of scientific research articles• Budgeting and follow up• Advice and support for colleagues in the countries where Nordic Sugar is represented (Denmark, Sweden, Norway, Finland, Ireland, Estonia, Latvia and Lithuania)Examples of communication:Nutrition magazine Perspektiv - 29,000 readersWebsite www.perspektiv.nu - 10,000 visitors a monthStakeholder seminarsInformation leaflets
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Nordzucker AG
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Germany
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Food and Beverage Manufacturing
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200 - 300 Employee
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Leading expert sugar and nutrition, Corporate Public Affairs and Communications
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janv. 2009 - - aujourd’hui
Responsible for information and actions on sugar and health issues related Corporate Public Affairs. Covering updates on the public, scientific and political debate about foods and health. Our communication and engagement in the debate is based on this information.This includes updates on issues discussed in the EU's strategy for a healthier Europe: e.g. the collaboration with the food industry on innovations of healthier food and drink products. Further, updates on conclusions from latest scientific consensus reports. Based on this knowledge I give input for Nordzucker Group's communication strategy, nutrition policy and internal and external communications for different stakeholders: press, authorities, politicians, consumer medias and colleagues.
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Nordic Sugar Sverige
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Sweden
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Food Production
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300 - 400 Employee
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Manager Generic Communication
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janv. 1993 - janv. 2000
Tasks and responsibilities• Consumer surveys of the Nordic consumers attitudes, knowledge and behavior relating to foods and health • Contact to advertising agency and media planning agencies• Development of advertising campaigns targeting consumers and media plans • Various pro- and pre-tests of advertising campaigns• Development of recipe leaflets• Contact to food journalists Tasks and responsibilities• Consumer surveys of the Nordic consumers attitudes, knowledge and behavior relating to foods and health • Contact to advertising agency and media planning agencies• Development of advertising campaigns targeting consumers and media plans • Various pro- and pre-tests of advertising campaigns• Development of recipe leaflets• Contact to food journalists
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Export Assistant
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janv. 1988 - déc. 1992
Sales of sugar to Norway and The Third world countries.Experience in the mechanisms that influence world market prices on the commodity exchanges, hedging of sugar sales at international commodity traders, sales, customer contact, contracts and export documents, as well as the importance of being structured and meeting deadlines. Sales of sugar to Norway and The Third world countries.Experience in the mechanisms that influence world market prices on the commodity exchanges, hedging of sugar sales at international commodity traders, sales, customer contact, contracts and export documents, as well as the importance of being structured and meeting deadlines.
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Office Trainee
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janv. 1986 - déc. 1987
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Education
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1983 - 1983
Niels Brock
Business College -
1984 - 1985
Niels Brock
Higher Commericial Examination (hhx), Business Administration
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