Annie Lawson
Assistant Director Of The Annual Fund at The Ellis School- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Asking Great Sales Questions
LinkedInApr, 2020- Oct, 2024
Experience
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The Ellis School
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United States
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Education Administration Programs
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1 - 100 Employee
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Assistant Director Of The Annual Fund
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Nov 2021 - Present
- Responsible for growing giving to the Ellis School’s Annual Fund amongst all constituencies, building a base of donors who are engaged and excited to support The Ellis School; developed and maintained relationships with annual donors, alumnae donors, parent donors, and non-donors, corporate sponsors, and EITC/OSTC donors - Increased Ellis Fund Parent Drive donations by 29% and overall parent participation by 8%; orchestrated recruitment and training of Parent Ambassadors; developed a detailed marketing plan and all marketing assets and oversaw the creation and implementation of the GiveCampus online giving campaign - Led Advancement Office and parent volunteer team in the planning of Ellis' annual parent-led fundraiser, Spring Her Forward; ideated and created new marketing, promotional, and sales strategies; built a strong corporate sponsorship pipeline resulting in gross sponsorship revenue of $25K+ - Collaborated with cross-functional teams to create multi-dimensional content for digital communications, social media, solicitations, and appeals with a focus on donor engagement, participation, and retention and in support of Ellis’ culture of philanthropy
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MLSE (Maple Leaf Sports & Entertainment Partnership)
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Canada
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Spectator Sports
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700 & Above Employee
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Development Coordinator, MLSE Foundation
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Jul 2018 - Oct 2021
- Promoted to Development Coordinator after serving eight months as Development Assistant with MLSE Foundation; assumed new roles during the pandemic including Graphic Designer, responsible for ideation and creation of marketing and promotional materials- Directed sales and service tactics for signature fundraising events and sales inclusion portfolios, and efficiently carried out general event logistics support and multiple other projects directly oriented toward the narrative of MLSE Foundation’s mission and vision- Designed, implemented, and executed data migration strategy to new donor platform, Rallybound, coinciding with website redevelopment strategy; oversaw vendor relationships and facilitated maintenance/upgrades- Pioneered order processes for MLSE Foundation promotional items for the 10th-anniversary rebranding; revamped product procurement, dispatch, delivery, and invoicing guidelines with respect to budgetary parameters and regulations- Supervised, managed, and mentored two direct reports, tracking overall performance and daily responsibilities including professional development and networking opportunities within the larger MLSE organization
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Development Assistant, MLSE Foundation
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Oct 2017 - Jun 2018
- Supported tactful fundraising campaigns and donor stewardship strategies; collaborated with Development & Events Officer while managing ticket sales and customer service functions for all signature fundraising events- Utilized and maintained robust sales pipeline of past purchasers, ensuring strong revenue stream and achievable targets; headed creation of sales materials and marketing efforts for signature fundraising events- Collaborated with cross-functional teams and supplied business communications for the MLSE Team Up Challenge presented by Ford, a large-scale peer-to-peer fundraising event- Oversaw and conducted process improvement plans for 50/50 volunteer recruitment, and served as 50/50 volunteer coordinator throughout the year for Toronto Maple Leafs, Toronto Raptors, and Toronto FC home games
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North American Fur Auctions Inc.
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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Communications Coordinator
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Nov 2016 - Oct 2017
- Spearheaded exceptional customer service and support for international buying teams, generating increased sales and repeat business opportunities; resolved customer service issues with prompt expertise and rectified complaints regarding brand labels and invoice details- Enhanced customer experience and knowledge of products and services for two separate buying clients; identified sales opportunities and initiated new communication functions such as social media, web content updates, and website development as needed- Created and compiled content for various key performance reports, press releases, and presentations for internal departments; established new materials to communicate NAFA’s mission and services to diverse, global customer base - Accomplished ongoing website enhancements and updates in seven languages; researched new online content and opportunities to collaborate with graphic design team while developing social media campaigns each quarter - Provided specialized customer service and digital solutions; $300M+ business with international operations based in Poland, the Netherlands, Canada, the U.S., and China
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Communications Assistant & Customer Service Representative
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Apr 2014 - Oct 2016
- Carried out corporate marketing and communication tasks including social media strategy, internal support, and international sales initiatives to boost ongoing business development- Collaborated with Communications Manager and Vice President of Buyer & Auction Services, delivering several strategic organizational techniques to help improve team performance, organizational output, and business growth- Ensured accurate and timely website transformation into a dynamic, integrated, and multilingual website to improve usability and site navigation that led to new partnerships throughout the industry
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Education
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2021 - 2021
Harvard Business School Online
Strategy Execution with Robert Simons: Certificate of Completion -
The George Washington University - School of Business
Executive Certificate in Sports Philanthropy - Spring 2017 Cohort, Sports Philanthropy -
2010 - 2014
Dalhousie University
Bachelor of Management -
2006 - 2010
Havergal College
High School Education
Community
