Anne-Laure BATTISTELLI

Development & Communication Manager at L'ÉCOLE School of Jewelry Arts
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Contact Information
Location
FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Limited working proficiency
  • Espagnol Elementary proficiency
  • Chinois Elementary proficiency

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Experience

    • France
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Development & Communication Manager
      • Apr 2022 - Present

      In charge of the development and communication of the activities of L'ECOLE, School of Jewelry Arts: * Exhibitions (2 exhibitions per year - between 10 000 and 20 000 visitors per exhibition) * Online talks (65 online talks on 24 different topics organized in 1 year) * Courses and workshops (over 20 introductory courses into the world of jewelry, offered every month all year long) * Bespoke events (60 privatized events gathering a total of 1500 participants organized in 1 year) * Partnerships with museums and cultural institutions, such as the Musée des Arts Décoratifs, the French National Museum of Natural History or the Mineralogy Museum of Mines ParisTech- Management of a team of 3 people- Communications: In charge of the visual and editorial identity, Content Creation, Media strategy, Press Relationship, CRM, the development of exhibition catalogs and brochures, the creation of video and photos assets ; monitoring the whole communication budget of L'ECOLE, School of Jewelry Arts (several million euros)- Bespoke activity: In charge of the organization of private events for companies or institutions.- Exhibitions: Coordination with the exhibition curators, the artisitic directors, the set designers and all team members and agencies involved in order to develop all communications materials (exhibition poster and catalog, videos, etc.) and to manage all specific events.- Reporting: In charge of the global reporting and analysis of the different activities of L'ECOLE- Supervision of the communication and organization of the events organized by L'ECOLE, School of Jewelry Arts in other countries, in relationship with local teams.The mission of L’ÉCOLE, School of Jewelry Arts is to share the culture of jewelry with a large and varied audience, both in France and abroad, through hands-on à la carte classes, videos and books, talks and exhibitions.L’ÉCOLE, School of Jewelry Arts was created in 2012 by Van Cleef & Arpels.

    • Development & Communication Project Manager
      • Nov 2016 - Apr 2022

    • France
    • Events Services
    • 400 - 500 Employee
    • Digital Communication Manager
      • Jan 2016 - Oct 2016

      Third position as part of the Comexposium "Pépinière" Graduate ProgramIn charge of the digital marketing strategy and its implementation for the following exhibitions :- Salon de l'Immobilier Paris / Lyon / Toulouse- Salon de la Copropriété (Paris)

    • Sales Manager - Salon Saveurs des Plaisirs Gourmands
      • Mar 2015 - Dec 2015

      Second position as part of the Comexposium "Pépinière" Graduate ProgramIn charge of a client portfolio of 150 exhibitors (1,500 sqm - 500K€) : - Contacted previous exhibitors and assisted them in their registration and participation in the 2015 edition- Prospected for new exhibitors : created sales support documents, developed e-mailing campaigns, visited other gastronomy & wine events, looked for new companies in specialized magazines and websites => recruited 50 new exhibitors for the 2015 edition- Produced the plan of the exhibition with the location of each exhibitor's stand - Acted as the main contact for exhibitors before and during the event- Produced a post-exhbition analysis with recommandations for the next editionThe "Salon Saveurs des Plaisirs Gourmands" is a gastronomy exhibition taking place each year since 1996 in December in Paris and gathering during 4 days 300 exhibitors and 40 000 visitors looking for high quality products as Christmas and New Year's Eve approach.

    • Marketing & Development Project Manager
      • Sep 2014 - Feb 2015

      First position as part of the Comexposium "Pépinière" Graduate Program- Business analysis: produced market studies, competitor benchmarking and ad hoc analyses in relation with Comexposium international development projects- Management of cross-functional projects: analysed and produced recommendations concerning the issue of innovation display in trade fairs, managed a project of pricing redesigning in coordination with a consultancy firm

    • France
    • Apparel & Fashion
    • 1 - 100 Employee
    • Project Manager
      • Jul 2013 - Dec 2013

      Young start-up in the fashion and jewelry industry (15 persons) - Sales & Marketing: realized brochures and catalogs, supervised relations with some commercial partners, helped to prepare and run a stand at the professional trade show "Première Classe" - Retail & Customer Service: prepared the opening of a one-month pop-up store in “Le Marais” in Paris and managed the point of sale (turnover: 45K€) - Reporting & Business Analysis: implemented sales analysis dashboards and overview reports, realized P&L analyses, prepared presentations for current and potential investors - Legal & Administrative Support: helped writing intellectual property contracts, prepared documents for external auditors

    • France
    • Executive Offices
    • Consulting Mission - Marketing Strategy & Business Development
      • Feb 2013 - Jun 2013

      Consulting mission as part of the HEC-CEMS Master in International Business and under the supervision of the Internal Consulting department of VivaSanté - Researched and analyzed opportunities for VivaSanté in terms of strategic integrations or new commercial approaches, in France and abroad - Presented a final recommendation focusing on the e-commerce strategy in Brazil Consulting mission as part of the HEC-CEMS Master in International Business and under the supervision of the Internal Consulting department of VivaSanté - Researched and analyzed opportunities for VivaSanté in terms of strategic integrations or new commercial approaches, in France and abroad - Presented a final recommendation focusing on the e-commerce strategy in Brazil

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Assistant Product Manager
      • Jan 2012 - Jun 2012

      - Assisted in the development of a new brand, L’Occitane au Brésil (definition of the concept, consumer target, product range, price positioning, etc.) - Prepared guideline documents and followed product development in coordination with perfumers, laboratories, packaging designers, other internal departments and international subsidiaries - Analyzed the market, competition and sales performance - Assisted in the development of a new brand, L’Occitane au Brésil (definition of the concept, consumer target, product range, price positioning, etc.) - Prepared guideline documents and followed product development in coordination with perfumers, laboratories, packaging designers, other internal departments and international subsidiaries - Analyzed the market, competition and sales performance

    • Junior Management Controller
      • Jun 2011 - Nov 2011

      - Produced sales and profitability reports every month for the 14 restaurants of the group - Worked on the standardization of the information systems of all the restaurants - In charge of the implementation of a new software collecting sales data - Produced sales and profitability reports every month for the 14 restaurants of the group - Worked on the standardization of the information systems of all the restaurants - In charge of the implementation of a new software collecting sales data

Education

  • HEC School of Management
    CEMS, Master in International Business
    2009 - 2013
  • The University of Sydney
    CEMS, Master in International Business
    2012 - 2012

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