Anne Laughlin
Co-Founder, Dillie at Dillie- Claim this Profile
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Bio
Jon Koehmstedt
It was amazing to watch Anne juggle so many moving pieces in a production. She could bring together models, locations, producers, photographers, props, and assistants to produce content for a dozens of brands in a couple hours while juggling a steady pre-orchestrated schedule of each shot. Much of the inspiration for the software was attempting to model the way that Anne's mind worked in being able to coordinate all these moving pieces. Naturally, she played an integral piece in the inspiration of building the product and creating the feature roadmap while collaborating with the engineers during its development. Anne has a certain passion and fire that drives her to perform and do better work. She's able to see the macro and challenge the minute to drive change towards a grander vision. And, most importantly, Anne has empathy and a real love for the industry and the professionals it's comprised of. When making feature decisions, Anne would not only consider the incremental product benefit, but also how much it empowered the studios and photographers and the various other collaborators to be able to have more freedom, regular deal-flow, and improve their quality of life. That perspective was vital.
Jon Koehmstedt
It was amazing to watch Anne juggle so many moving pieces in a production. She could bring together models, locations, producers, photographers, props, and assistants to produce content for a dozens of brands in a couple hours while juggling a steady pre-orchestrated schedule of each shot. Much of the inspiration for the software was attempting to model the way that Anne's mind worked in being able to coordinate all these moving pieces. Naturally, she played an integral piece in the inspiration of building the product and creating the feature roadmap while collaborating with the engineers during its development. Anne has a certain passion and fire that drives her to perform and do better work. She's able to see the macro and challenge the minute to drive change towards a grander vision. And, most importantly, Anne has empathy and a real love for the industry and the professionals it's comprised of. When making feature decisions, Anne would not only consider the incremental product benefit, but also how much it empowered the studios and photographers and the various other collaborators to be able to have more freedom, regular deal-flow, and improve their quality of life. That perspective was vital.
Jon Koehmstedt
It was amazing to watch Anne juggle so many moving pieces in a production. She could bring together models, locations, producers, photographers, props, and assistants to produce content for a dozens of brands in a couple hours while juggling a steady pre-orchestrated schedule of each shot. Much of the inspiration for the software was attempting to model the way that Anne's mind worked in being able to coordinate all these moving pieces. Naturally, she played an integral piece in the inspiration of building the product and creating the feature roadmap while collaborating with the engineers during its development. Anne has a certain passion and fire that drives her to perform and do better work. She's able to see the macro and challenge the minute to drive change towards a grander vision. And, most importantly, Anne has empathy and a real love for the industry and the professionals it's comprised of. When making feature decisions, Anne would not only consider the incremental product benefit, but also how much it empowered the studios and photographers and the various other collaborators to be able to have more freedom, regular deal-flow, and improve their quality of life. That perspective was vital.
Jon Koehmstedt
It was amazing to watch Anne juggle so many moving pieces in a production. She could bring together models, locations, producers, photographers, props, and assistants to produce content for a dozens of brands in a couple hours while juggling a steady pre-orchestrated schedule of each shot. Much of the inspiration for the software was attempting to model the way that Anne's mind worked in being able to coordinate all these moving pieces. Naturally, she played an integral piece in the inspiration of building the product and creating the feature roadmap while collaborating with the engineers during its development. Anne has a certain passion and fire that drives her to perform and do better work. She's able to see the macro and challenge the minute to drive change towards a grander vision. And, most importantly, Anne has empathy and a real love for the industry and the professionals it's comprised of. When making feature decisions, Anne would not only consider the incremental product benefit, but also how much it empowered the studios and photographers and the various other collaborators to be able to have more freedom, regular deal-flow, and improve their quality of life. That perspective was vital.
Credentials
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Advertising on Facebook: Advanced
LinkedInApr, 2020- Oct, 2024 -
Improve SEO for Your Ecommerce Site
LinkedInApr, 2020- Oct, 2024 -
Shopify Ecommerce for Marketers
LinkedInApr, 2020- Oct, 2024 -
Tableau Essential Training
LinkedInApr, 2020- Oct, 2024 -
Google Sheets: Pivot Tables
LinkedInMar, 2020- Oct, 2024 -
Programming Foundations: Fundamentals
LinkedInMar, 2020- Oct, 2024 -
Certified Scrum Product Owner (CSPO)
Scrum AllianceOct, 2022- Oct, 2024
Experience
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Dillie
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United States
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Media Production
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1 - 100 Employee
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Co-Founder, Dillie
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Apr 2020 - Present
Built product vision to modernize a service for beauty and personal care brands to outsource innovative marketing content without relinquishing creative control. As Dillie's Co-Creator I lead product road mapping, product vision, and sales, while overseeing the delegation of digital advertising, wireframing, landing page experimentation, budgeting, cash flow, marketing technology and KPIs to maximize profitability and increase product demand. We've ideated an innovative approach to a… Show more Built product vision to modernize a service for beauty and personal care brands to outsource innovative marketing content without relinquishing creative control. As Dillie's Co-Creator I lead product road mapping, product vision, and sales, while overseeing the delegation of digital advertising, wireframing, landing page experimentation, budgeting, cash flow, marketing technology and KPIs to maximize profitability and increase product demand. We've ideated an innovative approach to a traditional marketing need and brought new clients to LA and NY creatives. I manage cross-functional teams of 150+ contractors and implement new systems to delegate operational tasks to pivot beyond a standard agency business model. Key clients include: LVMH (Fenty, Ole Henriksen), Procter & Gamble (Native), Malin + Goetz, and leading Sephora brands (Rael, Curology).
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Co-Creator, Beyond Beauty Podcast
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Apr 2023 - Present
Building a solid network can change your life. We're here to transform the conventional coffee meetings into a modernized, expansive platform to share career advice, fortunate mistakes and the truth behind entrepreneurship and less traditional careers. This is a community to access valuable insights from innovators and thought leaders who are paving the way for a brighter future. We hope this ignites the spark to pivot into creative and more balanced lifestyles. Beyond Beauty is… Show more Building a solid network can change your life. We're here to transform the conventional coffee meetings into a modernized, expansive platform to share career advice, fortunate mistakes and the truth behind entrepreneurship and less traditional careers. This is a community to access valuable insights from innovators and thought leaders who are paving the way for a brighter future. We hope this ignites the spark to pivot into creative and more balanced lifestyles. Beyond Beauty is the podcast series from the LA-based creative agency: Dillie. Hosted by Anne Laughlin and Jacobo Lumbreras.
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Locklin Productions
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Media Production
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Founder, Product Manager, Brand Strategy Consultant
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Sep 2020 - Present
Own the product vision by managing market and consumer research, ideation, design, and go-to market strategy for innovative skincare products developed in Korea and marketed In the US. Consult with clients on brand strategy, product management, sales and operations. Own the product vision by managing market and consumer research, ideation, design, and go-to market strategy for innovative skincare products developed in Korea and marketed In the US. Consult with clients on brand strategy, product management, sales and operations.
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FIDM
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United States
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Higher Education
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500 - 600 Employee
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Guest Speaker
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2019 - Present
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Catalog
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Argentina
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Retail
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VP of Operations, Product Manager
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Aug 2019 - Apr 2020
Partnered with the CPO to develop the product roadmap for a SaaS product, including conception, implementation and product pivot. Defined software requirements and wrote user stories based on experimentation, interviews and consumer sentiment measurement. Managed 18 direct reports across design, customer success and operations. Translator between engineers, design and photo studio partners to communicate problems and brainstorm solutions to develop product features.
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Advisor
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Jun 2017 - Apr 2020
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Director of Production
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Jun 2018 - Aug 2019
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Techstars Los Angeles Chapter
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United States
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Non-profit Organizations
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Techstars 2018
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Jul 2018 - Oct 2018
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Kendo Brands, Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager, Marc Jacobs Beauty (LVMH)
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Aug 2015 - Apr 2018
Managed Marc Jacobs Beauty's marketing and PR during the brand's initial years in business. Through digital marketing, social media strategies, unpaid influencer partnerships, PR activations, celebrity events, and innovative marketing campaigns, Marc Jacobs Beauty reached a top 15 brand at Sephora in 4 years from launch. Managed Marc Jacobs Beauty's marketing and PR during the brand's initial years in business. Through digital marketing, social media strategies, unpaid influencer partnerships, PR activations, celebrity events, and innovative marketing campaigns, Marc Jacobs Beauty reached a top 15 brand at Sephora in 4 years from launch.
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Ralph Lauren
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United States
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Apparel & Fashion
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700 & Above Employee
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Manager, Internal Creative Agency
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Apr 2013 - Aug 2015
Managed Ralph Lauren’s stylists, photographers, videographers, copywriters, and graphic designers within the Internal Creative Agency to drive the development of global branding identities. By building strong brand identities across Ralph Lauren’s portfolio of apparel, accessories, and home decor, my work supported international business expansion amidst counterfeit and external luxury competition. Managed Ralph Lauren’s stylists, photographers, videographers, copywriters, and graphic designers within the Internal Creative Agency to drive the development of global branding identities. By building strong brand identities across Ralph Lauren’s portfolio of apparel, accessories, and home decor, my work supported international business expansion amidst counterfeit and external luxury competition.
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Global Special Events Coordinator
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Feb 2012 - Apr 2013
Strategized with brand ambassadors and beauty executives to rebrand the Estée Lauder image through retailer partnerships, custom content production, and PR initiatives to drive growth in APAC markets. Lead video production on Estée Lauder’s first major YouTube campaign with top spokesmodels to strengthen the brand’s digital and social reach, and lead with innovation.
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Global Special Events Assistant
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Nov 2010 - Feb 2012
Supported the Vice President of Global Special Events, including overseeing the departmental budget, managing calendars, coordinating travel and event appearances for the The Global Artistry Team, and all run-of-shows for marketing events and corporate round tables
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Spark Communications
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Thailand
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Public Relations and Communications Services
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1 - 100 Employee
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Media Associate
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Sep 2010 - Oct 2010
Assisted with digital, print, and OOH media buys to activate clients' marketing strategies. Assisted with digital, print, and OOH media buys to activate clients' marketing strategies.
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Jessica Hicks
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United States
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Medical Practices
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Sales Consultant
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Jun 2010 - Sep 2010
Consulted with upscale clientele to sell jewelry designed by Jessica Hicks at her Nantucket boutique, POSH. Responsibilities included styling looks for clients and assisting with custom orders. Consulted with upscale clientele to sell jewelry designed by Jessica Hicks at her Nantucket boutique, POSH. Responsibilities included styling looks for clients and assisting with custom orders.
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Jennifer Miller Jewelry
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United States
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Retail
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1 - 100 Employee
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Intern
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May 2008 - Aug 2008
Summer internship with entrepreneurial jewelry designer working with upscale and celebrity clients in Southampton, East Hampton, and New York City. Summer internship with entrepreneurial jewelry designer working with upscale and celebrity clients in Southampton, East Hampton, and New York City.
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Education
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University of Notre Dame
Bachelor of Business Administration (BBA), Marketing -
Loyola Academy
Community
