Experience

Econa

• Norway
• Higher Education
• 1 - 100 Employee

• Member Of The Supervisory Board

  • May 2021 - Present



TINE SA

• Norway
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Sep 2020 - Present

  Ingsight and analysis, innovation and product development, pricing and profit calculations, brand architecture, brand stamps, packaging design, mass communication, salespresentations, follow up on rest of value chain for growth brands TINE IsKaffe and TINE Sjokomelk. Project manager for PPA (price packaging architecture) flavoured milk beverages and co-writer of strategy milk and flavoured milk beverages TINE.

• Innovator

  • Mar 2018 - Sep 2020

  Initiating, designing and leading innovation processes througout the whole value chain. Concept development and assisting the business- and marketing units in brand- and market strategy development. Do a lot of ad hoc facilitation in the company and develop and hold presentations/lectures in innovation and marketing internally and externally.

• Project Manager

  • Apr 2015 - Mar 2018

  Project manager for a substantinal initativ in organic milk for TINE and one of Norways retailers. Project manager and author of the annual marketing plan for TINEs board 2014-2018. Regular lecturer in introduction to brand marketing and innovations to all new empolyees in TINE. Project manager of annual plan- and negotiation process with the retailers. Developed several insights- and competence programs, hereof implementing nees states/CCL in the marketing deparment. Competitor- and marketing analysis. Show less

• Senior brand manager flavoured milk and fermented beverages (in addition to Project manager)

  • May 2015 - May 2016

  Ingsight and analysis, innovation and product development, pricing and profit calculations, brand stamps, packaging design, mass communication, salespresentations, follow up on rest of value chain.Initiator and development of Litago UTEN, Norway's first flavoured milk beverage with no added sugar and artifical sweetner. The launch gave the brand Litago a boost of 50% increase in sales for the brand and 30% for the category. Nominated and shortlisted to World Dairy Awards. Relaunch of TINE Kefir. Insights process and author of new strategy for fermented milk. Show less

• Strategy Adviser

  • May 2011 - Apr 2015

  Project manager and author of TINE strategy production liquid products, market strategy dinner and food ingredients, and growth strategy milk based beverages and shopper insights. Initiator and developer of TINE Trends- an insight and impact documents to be used as background for market initatives and towards TINEs customers. Co-pilot/project manager two new large scale growth iniatives in TINE. Lecturer in business understanding at TINE Brand School. Leader for leader of TINE Consumer Dialog Center (5 employees) Show less

• Strategy Adviser for CMO

  • Jan 2007 - May 2011

  Sparring partner for Chief Marketing Officer (CMO) and part of management team in TINE Marketing. Project manager and participant in many strategical and business development projects across the value chain, often as a represenative for the CMO. Project manager for TINEs annual report 2012. Author of marketing strategy and annual marketing plan. Leader of category coordinator and for leader of TINE Consumer Dialog Center

• Project Manager for CSO

  • Feb 2006 - Jan 2007

  Project manager for several business development projects. Development of process for market- and competitior analysis.

• Group Brand Manager

  • May 2004 - Feb 2006

  Strategically and tactically responsibile of flavored milk beverages portfolio and organic dairy. Development and launch of new brand "24", Tinemelk SMAK, TINE Kefir økologisk and Bitro (packed lunch) alongside brand resposibility of TINE IsKaffe and TINE Sjokomelk.



Diplom-Is

• Food and Beverage Manufacturing
• 100 - 200 Employee

• Brand Manager Scandinavia

  • Aug 2002 - Apr 2004

• Trade Marketing Manager

  • Oct 2000 - Apr 2004



Tactica

• Consultant

  • 1998 - 2000



Coca-Cola Drikker AS

• Food and Beverage Services
• 1 - 100 Employee

• Channel Manager Recreation and Amusement Channel

  • Feb 1997 - Oct 1998

• Assistant Key Account Manager

  • Jun 1996 - Feb 1997

• Sales Representative

  • Aug 1994 - Jun 1996