Experience

WANDS Paris

• France
• Advertising Services
• 1 - 100 Employee

• Directrice Générale

  • Apr 2022 - Present

  Définition de la stratégie et de l'orientation de l'Agence Analyses des leviers de croissances et développement Définitions et suivi du budget - Reporting au Groupe Management et organisation des équipes (14 personnes en CDI) Implication sur certains clients clés et appels d'offres. WANDS : agence de conseil en communication 360° qui met en lumière de manière de façon stratégique et novatrice les marques sensibles à l’excellence, au luxe et au premium : stratégie de marque, conseil 360°, content print, digital, social, atelier de retouches, d'exe et d'édition intégré. SITE www.wandsparis.com Show less



La Vallée Village

• France
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Communication Director. La Vallée Village

  • Jun 2015 - Jun 2021

  Lead of the communication team (9 persons ) within the marketing department Brand and image building strategy. Concept storytelling. Brand content Yearly plans-Budget building and follow up Concept development and integrated marketing campaigns deployment (local and international marketing and retail calendars) 360°/ Multi-canals and experiential approach : print, digital (using innovative, big data and KIP’s and ROI approaches), CRM, social media, PR, ePR, patronage, events and in Village Experiences Agencies and partners selection and relationship : PR, media, digital, culture and art (Grand Palais, Musée des Arts Décoratifs, Camondo) lavalleevillage.com 6 millions visitors/year- 120 brands (luxury and premium) -110 boutiques near Paris. Show less



Grey Paris WWP Group

• Paris

• International Group Director

  • Sep 2011 - Apr 2014

  Management of the team (8) budget, growth and profitability of the department, client relationship, strategy. Luxury and Premium fragrance brands worldwide communication: Escada and Lacoste, Rochas Brand Agency leader on Advertising, PR, Digital, Social Media, Instore design team New business : Rochas fragrances and Playtex (DBApparel) Fashion house relationship, Celebrity choice and management Local advertising on Pantene, Pringles, Febreze, Lenor, Gillette, Hugo Boss, Gucci.. Supervise the Production on Dolce Gabbana, celebrity and talent Insure the respect of the P&G process Show less



Select World

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Client Services. Agency Management

  • Feb 2006 - Aug 2011

  Management and developpment of the Select Paris Office Strategy and advertising campaigns on fragrances and cosmetics brands (Lancaster, Davidoff, Joop!, Lampe Berger). Hired as a Senior Account Director, then Group Account Director and Director of Client Services in September 08 Management and developpment of the Select Paris Office Strategy and advertising campaigns on fragrances and cosmetics brands (Lancaster, Davidoff, Joop!, Lampe Berger). Hired as a Senior Account Director, then Group Account Director and Director of Client Services in September 08



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jan 2004 - Jan 2006

  Account Director : Lancôme International Make Up, Asia/Japan/USA. Creation and launch for the men skincare sub brand Account Director : Lancôme International Make Up, Asia/Japan/USA. Creation and launch for the men skincare sub brand



Publicis Conseil

• France
• Advertising Services
• 500 - 600 Employee

• Account Director ( Publicis Conseil & Publicis 133)

  • Jul 2000 - Jul 2004

  DIM International Lancôme (International communication skincare, Lancôme France) Groupe Arc Europe 1 DIM International Lancôme (International communication skincare, Lancôme France) Groupe Arc Europe 1



Ammirati Puris Lintas

• Advertising Services
• 1 - 100 Employee

• Account Executive then Account manager

  • 1996 - 2000

  International communication Johnson & Johnson: Net, ob Unilever: Cif Domestos Bahlsen: Monster Munch International communication Johnson & Johnson: Net, ob Unilever: Cif Domestos Bahlsen: Monster Munch