Experience

International Federation of Sport Climbing

• Italy
• Spectator Sports
• 1 - 100 Employee

• Marketing and Communications Director

  • Jun 2012 - Present

  Main objectives: support the selection of Sport Climbing to the Tokyo 2020 Summer Olympic Games - Inclusion to Tokyo 2020 Olympic Games confirmed in August 2016 and to Paris 2024 Summer Olympic Games in March 2019 ; increase revenues by developing sponsorship and TV rights activities • Managed all sponsorship-related activities. Negotiated a 5-year sponsorship / TV rights agreement with marketing agency Dentsu Inc., ranked 5th in the world• Managed TV rights. Signed media agreements with major broadcasters: NBC, Eurosport, NHK, Globosat, ORF, CCTV, L'Equipe... • Managed production• Raised revenues equivalent to 50% of the overall budget• Defined marketing strategies and implemented them for each target • Defined communication strategies mainly focused on digital tools• Professionalized and promoted IFSC in worldwide competitions



CREA - OMNES Education

• Switzerland
• Higher Education
• 1 - 100 Employee

• Visiting lecturer

  • 2018 - 2019

  Since 2018, regular courses on sports marketing to students in the Master "Marketing of Sport & New Technologies". Créa Genève is a school of the INSEEC Group. Since 2018, regular courses on sports marketing to students in the Master "Marketing of Sport & New Technologies". Créa Genève is a school of the INSEEC Group.



Grenoble Ecole de Management

• France
• Education Administration Programs
• 700 & Above Employee

• Director of Communications and Operational Marketing

  • Jul 2002 - Jun 2012

  Main objectives & achievements: support the international development and visibility of a top-tier business school by implementing a global brand identity - Groupe ESC Grenoble becomes Grenoble Ecole de Management in 2003 ; gain international recognition by positioning the organization among the world leading business schools - Inclusion in the Financial Times in 2005 ; anchor the school’s unique positioning among the top world business schools through innovative and differentiating communications campaigns.• Restructured and Managed a team of 10 marketing and communications professionals • Developed and implemented an Integrated Communication and Brand Strategy • Developed and built an International Public Relations branch of activity• Carried out an internal audit and implemented an internal communications management plan• Designed and developed an Internet and Social Media Strategy• Identified and implemented a coherent CRM approach across departments• Developed and implemented an Internal Communications Strategy• Coordinated International Events

• International PR Manager

  • Jan 2002 - Jan 2005

  - Gained international recognition by positioning the organization among the world leading business schools - Inclusion in the Financial Times in 2005 - Promoted the School and Programs all around the world (fairs, Embassies...)

• Press Officer

  • May 1999 - Jan 2002

  - Wrote press releases and press reviews- Organised press conferences- Managed interviews



Conseil Press Media Agency

• Communications Officer

  • Nov 1998 - May 1999

  Clients from industry and services• Developed and delivered Media Training for corporate executives• Organized press conferences, media relations• Designed and delivered advertising brochures, company magazines, annual reports Clients from industry and services• Developed and delivered Media Training for corporate executives• Organized press conferences, media relations• Designed and delivered advertising brochures, company magazines, annual reports



C-COMM Agency

• Communications Officer

  • Oct 1997 - Mar 1998

  Clients from cultural organisations• Organized international cultural events and exhibitions• Organized press conferences, media relations related to these events Clients from cultural organisations• Organized international cultural events and exhibitions• Organized press conferences, media relations related to these events



Le Dauphiné Libéré

• France
• Newspaper Publishing
• 400 - 500 Employee

• Reporter

  • Dec 1995 - May 1996

  - Participated in the writing of special reports related to the French Astronaut Jean-Jacques Favier- Wrote many articles and participated in several reports related to Universities and high schools - Participated in the writing of special reports related to the French Astronaut Jean-Jacques Favier- Wrote many articles and participated in several reports related to Universities and high schools