Experience

Winland Foods

• United States
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Board Member

  • Jan 2023 - 1 year



Mattress Firm

• United States
• Retail
• 700 & Above Employee

• Chief Merchandising Officer

  • Sep 2021 - 2 years 4 months

  Houston, Texas, United States



UNFI

• United States
• Food and Beverage Services
• 700 & Above Employee

• Executive Vice President, Retail, Marketing & Exclusive Brands

  • Jan 2017 - May 2019

  Eden Prairie, Minnesota



Target

• United States
• Retail
• 700 & Above Employee

• Senior Vice President Merchandising

  • Apr 2015 - Oct 2016

  Greater Minneapolis-St. Paul Area SVP Merchandising, Grocery



PetSmart

• United States
• Retail
• 700 & Above Employee

• Vice President Services

  • Sep 2012 - Mar 2015

  Phoenix, Arizona Area •Accountable for $860M Services business and customer reservation center. Span of control of 15K store and 200 corporate associates. •Develop and execute innovative strategic plans, leading industry growth with customer-centric solutions. Consistently deliver top growth in company; two year revenue growth of 12.5% and profit growth of 14%. •Manage payroll and labor allocation for 1300 stores, ensuring compliance with store policies, procedures, staff training and curriculum to maximize… Show more •Accountable for $860M Services business and customer reservation center. Span of control of 15K store and 200 corporate associates. •Develop and execute innovative strategic plans, leading industry growth with customer-centric solutions. Consistently deliver top growth in company; two year revenue growth of 12.5% and profit growth of 14%. •Manage payroll and labor allocation for 1300 stores, ensuring compliance with store policies, procedures, staff training and curriculum to maximize productivity and consistently grow Services profit. •Developed comprehensive customer analytics program; defining, targeting, growing and retaining critical Services customers. •Lead technology solutions, implementing new centralized customer data hub, reservation management system, ipad capabilities and online booking. •Foster cohesive, high performing team of leaders through innovative development and support initiatives.

• Vice President Merchandising Solutions

  • Jan 2009 - Sep 2012

  Hired to create new organization to support planning and execution of merchandising strategy including assortments, space planning, price optimization, promotional effectiveness and visual merchandising. Designed Merchandising store standards, business process and execution tools for effective category resets and promotional product placement resulting in improved customer experience and accuracy of buy, sell-through and forecasting.



Safeway

• Retail
• 700 & Above Employee

• Group Vice President, Safeway

  • Jan 2007 - Feb 2008

  Pleasanton, CA Implemented end-to-end strategic business planning process and instituted financial forecasting discipline, created one go to market Perishable strategy focused on growth in key customer segments. Led innovation project team for Perishables, conducted research to define customer needs and determined creative concepts for test/pilot/roll. Led business unit and strategic development for $75M U.S. e-commerce business. Grew Perishable and Grocery revenue and profits, improving extended… Show more Implemented end-to-end strategic business planning process and instituted financial forecasting discipline, created one go to market Perishable strategy focused on growth in key customer segments. Led innovation project team for Perishables, conducted research to define customer needs and determined creative concepts for test/pilot/roll. Led business unit and strategic development for $75M U.S. e-commerce business. Grew Perishable and Grocery revenue and profits, improving extended online assortments, efficiency of home delivery and website development.

• Vice President, Homecare & General Merchandise

  • Nov 2004 - Jan 2007

  Pleasanton, CA Led $3B Homecare and GM business operation, exceeded sales and profit goals in ’05 and ’06. Created and implemented innovative strategic plans, working with key CPG partners to deliver regional specific business plans and customer-centric assortments, resulting in increased market share. Developed global import buying strategy, integrating Asia team with U.S. to source relevant product lines, growing sales and profits in seasonal programs.

• Sales Manager, Alcoholic Beverages

  • Mar 2004 - Nov 2004

  Pleasanton, CA Accountable for $1B sales and promotional strategy, forecasting impact of strategies to achieve financial objectives; achieved sales and profit goals in ’03 and ’04. Established local advertising and regional assortments, using loyalty and customer insights to create market dynamic assortment. Successfully led market growth in key brands, executing first to market approach to gain trial and lead industry.

• National Category Director Cookies & Crackers

  • Aug 2002 - Mar 2004

  Pleasanton, CA Led U.S. sales and profits for Cookies and Cracker categories for Safeway’s centralized grocery department. Created and executed national marketing and sales plan, achieved sales and profit goals. Led strategy for product mix, merchandising, pricing and promotional strategy.

• Manager National Categories Frozen & Packaged Meat

  • Mar 2001 - Aug 2002

  Pleasanton, CA Accountable for sales and revenue for $500M Frozen and Packaged Meat & Seafood categories, consistently exceeding sales and profit goals. Led the design and implementation of the centralized marketing and buying structure, supported by 10 divisions. Developed one national marketing strategy and communicated execution needs to centralized team.

• Senior Brand Manager

  • May 1999 - Mar 2001