Experience

CREA - OMNES Education

• Switzerland
• Higher Education
• 1 - 100 Employee

• Head of Entrepreneurship Specialization ( MASTER 2 ) and Lecturer

  • Jan 2020 - Present

  Head of Entrepreneurship Specialization :- Evaluation of the needs in competences in relation to the expectations of the market- Design of training programs and pedagogical sequences according to the pedagogical objectives- Recruitment of trainers - Coaching of trainers to increase their skills in terms of dynamic teaching and integration of CSR issues.- Design and deployment of a soft skills module: self-knowledge and leadership - Definition of evaluation methods for skills and knowledgeLecturer (Bachelor/ Master) in the fields of brandbuilding, marketing and communication:- Development of an innovative pedagogy, including flipped classroom, serious gaming, e-learning to get an excellent engagement and reach a better pedagogic efficiency.- Coaching and supervision of work groups (hardskills and softskills) - Design of workshops and seminars - Animation of 100% virtual dynamic classes - Taking into account the chronobiology Show less

• Head of Master "Global Sport Marketing "​ and Lecturer

  • Mar 2015 - Jun 2022

  - Define the program, lecturers, case studies, students interview, evaluation and orientation. - Accompanying speakers in teaching, particularly in distance learning during the Covid crisis - Building strong relationships with the sports organizations and companies- Elaboration of workshops and real case studies with sports brands. ( Addidas, Columbia, International sports federations ( FIA, FIE..)- Conception and launch of the "CREA'THLETE" program: students helping young Swiss elite athletes to find sponsors - Collaboration with the other Masters directors and other Omnes group entities (Paris and Shanghai) Show less



Consulting & training : Brand building, strategy, marketing, communication

• Geneva Area, Switzerland

• Independant Consulting and training

  • 2001 - Present

  Design and animation of training seminars for professional adults ( HES-SO - LOSINGER- Business schools ..) in the areas of brand buiding, strategy, marketing and communication or pedagogy Design and animation of training seminars for professional adults ( HES-SO - LOSINGER- Business schools ..) in the areas of brand buiding, strategy, marketing and communication or pedagogy



SAWI

• Switzerland
• Higher Education
• 1 - 100 Employee

• Lecturer

  • 2001 - 2015

  - Responsible for the marketing module in Bachelor ( 3 years) - Animation of the courses and coaching of the "marketing workshops" with real clients ( ex: LORO, UBER, LOSINGER, GENEVE TOURISME , FER, LOMBARD ODIER, CANAL + Suisse, TSR....) - Responsible for the marketing module in Bachelor ( 3 years) - Animation of the courses and coaching of the "marketing workshops" with real clients ( ex: LORO, UBER, LOSINGER, GENEVE TOURISME , FER, LOMBARD ODIER, CANAL + Suisse, TSR....)



Maped

• France
• Consumer Goods
• 200 - 300 Employee

• International Marketing and Communication Director

  • Jan 1998 - Jan 2001

  World leader in back to school and office stationery products Multinational brand development and communication strategy ,Team management World leader in back to school and office stationery products Multinational brand development and communication strategy ,Team management



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• European Brand Marketing Group Manager

  • 1990 - 1998

  Group manager of international leading brands ( ex: Harpic, Air wick, Woolite, and Health Care brands) : development of the category, product development, management of the brand identity , team management Group manager of international leading brands ( ex: Harpic, Air wick, Woolite, and Health Care brands) : development of the category, product development, management of the brand identity , team management