Experience

SmarterTravel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Executive Director and Board Director

  • Jun 2021 - Apr 2022

  Cambridge, Massachusetts, United States Executive director and board member of SmarterTravel, a VC-backed travel tech start-up. Responsible for mentoring and directly managing the CEO at the direction of the Board. Produced document detailing high-priority initiatives after each Board meeting. Guided CEO on achieving Board-level initiatives.

• CEO and Board Director

  • Jan 2019 - Jun 2021

  Boston, Massachusetts, United States Responsible for all operations of VC-backed B2C travel tech start-up with over 50 employees. Grew annual revenue by 50% and run-rate by 100% with positive profitability. Acquired SmarterTravel from TripAdvisor, a profitable and growing acquisition from day one.

• President and COO

  • Sep 2017 - Jan 2019

  Greater Boston Area Oversaw all revenue operations, analytics, data science, engineering, people management, product management, hiring, strategy, and marketing. Managed team of over 40 employees; grew headcount by 70% across diverse roles and responsibilities. Launched Smartertravel's first travel tech lead generation brand and SaaS product, hopjump.com. Grew revenue by 80% and profit margins by 30% while maintaining positive profitability.

• VP of Analytics and Operations

  • Jun 2015 - Sep 2017

  Cambridge, Mass Grew profitable martech business from three to 21 employees in four years. Oversaw for hiring, mentoring, leading analytics team comprised of 8 employees Drove user acquisition and retention through digital marketing and lead generation Set revenue per member targets, grow repeat visits and user engagement, and forecast lifetime value of members through segmentation and A/B testing Turn billions of rows per week of data into impactful business initiatives and… Show more Grew profitable martech business from three to 21 employees in four years. Oversaw for hiring, mentoring, leading analytics team comprised of 8 employees Drove user acquisition and retention through digital marketing and lead generation Set revenue per member targets, grow repeat visits and user engagement, and forecast lifetime value of members through segmentation and A/B testing Turn billions of rows per week of data into impactful business initiatives and revenue-generation Routinely present analysis and growth initiatives to Board of Directors in bi-weekly meeting

• Director of Analytics, Co-Founder

  • Feb 2013 - Jun 2015

  Cambridge, Mass Co-Founder of VC-backed marketing tech start-up. Initially focused on the job search and martech spaces before entering the travel industry in 2017.



Cogo Labs

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Analyst

  • Mar 2012 - Feb 2013

  Cambridge, MA Launched Everquote's (NASDAQ: EVER) initiative to generate repeat visits and create lifetime value of consumers. Employed user-segmentation, programmatic marketing, email marketing, and website optimization to achieve repeat visits. Responsible for all data analytics both on the B2B and B2C marketing campaigns. Used SQL, R, and Python to gather and analyze data. Grew rapidly to a substantial portion of Everquote's successful user experience.

• Quantitative Analyst

  • Aug 2011 - Mar 2012

  Cambridge, MA Worked as an analyst at Cogo Labs start-up incubator and accelerator. Cogo Labs launches and grows start-ups in the fintech, insurtech, martech, and travel tech industries using lead generation, performance marketing, programmatic marketing, and big data. First project was as the sole analyst on team of 4 launching Motovy.com, the used car marketplace owned by Autotegrity, which was acquired by ADP in Dec, 2011. Optimized full lifetime of users’ value: Acquisition funnel, website… Show more Worked as an analyst at Cogo Labs start-up incubator and accelerator. Cogo Labs launches and grows start-ups in the fintech, insurtech, martech, and travel tech industries using lead generation, performance marketing, programmatic marketing, and big data. First project was as the sole analyst on team of 4 launching Motovy.com, the used car marketplace owned by Autotegrity, which was acquired by ADP in Dec, 2011. Optimized full lifetime of users’ value: Acquisition funnel, website experience, and email marketing Initiated change from traditional listings page to single-car-view page, increasing conversions by 2x Built predictive model to recommend cars to users, increasing lead close-rate by 30%. Performed analytics on both B2B and B2C marketing data. Communicated data results both internally and clients. Used SQL, Python, and excel to gather and analyze millions of daily customer interactions.