Anne Bastenie
COO North America at CoreTechnologie- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Dutch Limited working proficiency
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Bio
John Vincent
Try as you might and you’d be hard pressed to find a stronger brand advocate in any account group, anywhere. Anne treated the brands under her management as her own staunchly defending strategy, execution and local market adaptations. She managed the clients in the center and markets around the world, with equal aplomb. She is a highly skilled account person who excelled in the complex world of international automotive marketing. For these reasons and more, she comes highly recommended.
Jason Machasic
It gives me great pleasure to highly recommend Anne Bastenie. I began working with Anne in late 2005 while I was International Marketing Manager at Chrysler. Anne was a Senior Manager at BBDO, our advertising agency at that time. I quickly learned that Anne was a very strategic and charismatic leader at the agency. She proved to be very successful at balancing our goals on the client side with her executive responsibilities on the agency side. I personally worked one-on-one with Anne to develop our 2009 international marketing and communications strategy for the company's brands. This was a very stressful time, yet Anne with her long-term vision, kept the clients calm and her entire team at the agency on task. The plans were successfully rolled out to 125+ markets around the world. Another great characteristic of Anne is that as an expert of her field, she has an opinion at every level of the organization...even in the face of adversity. She is very persuasive and knows how to sell her ideas in a non-aggressive manner which is why 9 times out of 10, she walked away with the answer she wanted. Overall, Anne would be an asset to any organization that has the pleasure of having her. Please contact me directly if you would like to hear more great things about Anne.
John Vincent
Try as you might and you’d be hard pressed to find a stronger brand advocate in any account group, anywhere. Anne treated the brands under her management as her own staunchly defending strategy, execution and local market adaptations. She managed the clients in the center and markets around the world, with equal aplomb. She is a highly skilled account person who excelled in the complex world of international automotive marketing. For these reasons and more, she comes highly recommended.
Jason Machasic
It gives me great pleasure to highly recommend Anne Bastenie. I began working with Anne in late 2005 while I was International Marketing Manager at Chrysler. Anne was a Senior Manager at BBDO, our advertising agency at that time. I quickly learned that Anne was a very strategic and charismatic leader at the agency. She proved to be very successful at balancing our goals on the client side with her executive responsibilities on the agency side. I personally worked one-on-one with Anne to develop our 2009 international marketing and communications strategy for the company's brands. This was a very stressful time, yet Anne with her long-term vision, kept the clients calm and her entire team at the agency on task. The plans were successfully rolled out to 125+ markets around the world. Another great characteristic of Anne is that as an expert of her field, she has an opinion at every level of the organization...even in the face of adversity. She is very persuasive and knows how to sell her ideas in a non-aggressive manner which is why 9 times out of 10, she walked away with the answer she wanted. Overall, Anne would be an asset to any organization that has the pleasure of having her. Please contact me directly if you would like to hear more great things about Anne.
John Vincent
Try as you might and you’d be hard pressed to find a stronger brand advocate in any account group, anywhere. Anne treated the brands under her management as her own staunchly defending strategy, execution and local market adaptations. She managed the clients in the center and markets around the world, with equal aplomb. She is a highly skilled account person who excelled in the complex world of international automotive marketing. For these reasons and more, she comes highly recommended.
Jason Machasic
It gives me great pleasure to highly recommend Anne Bastenie. I began working with Anne in late 2005 while I was International Marketing Manager at Chrysler. Anne was a Senior Manager at BBDO, our advertising agency at that time. I quickly learned that Anne was a very strategic and charismatic leader at the agency. She proved to be very successful at balancing our goals on the client side with her executive responsibilities on the agency side. I personally worked one-on-one with Anne to develop our 2009 international marketing and communications strategy for the company's brands. This was a very stressful time, yet Anne with her long-term vision, kept the clients calm and her entire team at the agency on task. The plans were successfully rolled out to 125+ markets around the world. Another great characteristic of Anne is that as an expert of her field, she has an opinion at every level of the organization...even in the face of adversity. She is very persuasive and knows how to sell her ideas in a non-aggressive manner which is why 9 times out of 10, she walked away with the answer she wanted. Overall, Anne would be an asset to any organization that has the pleasure of having her. Please contact me directly if you would like to hear more great things about Anne.
John Vincent
Try as you might and you’d be hard pressed to find a stronger brand advocate in any account group, anywhere. Anne treated the brands under her management as her own staunchly defending strategy, execution and local market adaptations. She managed the clients in the center and markets around the world, with equal aplomb. She is a highly skilled account person who excelled in the complex world of international automotive marketing. For these reasons and more, she comes highly recommended.
Jason Machasic
It gives me great pleasure to highly recommend Anne Bastenie. I began working with Anne in late 2005 while I was International Marketing Manager at Chrysler. Anne was a Senior Manager at BBDO, our advertising agency at that time. I quickly learned that Anne was a very strategic and charismatic leader at the agency. She proved to be very successful at balancing our goals on the client side with her executive responsibilities on the agency side. I personally worked one-on-one with Anne to develop our 2009 international marketing and communications strategy for the company's brands. This was a very stressful time, yet Anne with her long-term vision, kept the clients calm and her entire team at the agency on task. The plans were successfully rolled out to 125+ markets around the world. Another great characteristic of Anne is that as an expert of her field, she has an opinion at every level of the organization...even in the face of adversity. She is very persuasive and knows how to sell her ideas in a non-aggressive manner which is why 9 times out of 10, she walked away with the answer she wanted. Overall, Anne would be an asset to any organization that has the pleasure of having her. Please contact me directly if you would like to hear more great things about Anne.
Experience
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CoreTechnologie
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Germany
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Software Development
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1 - 100 Employee
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COO North America
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Jun 2021 - Present
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Operations/Marketing and Communications Director
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Mar 2012 - Jun 2021
- CoreTechnologie - Franco-German 3D software developer specializing in CAD, CAM, CAE solutions for aerospace, automotive and heavy machinery sectors - Responsible for Operations for North America
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BBDO Detroit
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United States
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Advertising Services
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Account Director - Brand Communications - International
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Aug 2007 - May 2010
Responsible for development of Chrysler Group LLC brand consumer communication materials including brand/product image advertising campaigns, direct marketing ( prospecting and loyalty programs ), retail communications for regions outside of North America ( Europe, Middle East, Africa, Asia Pacific and Latin America ).
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Group Supervisor/Senior Manager
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Jul 2003 - Jul 2007
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Vice President, Regional Director Europe
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Feb 2001 - Jul 2003
Responsible for managing Euopean regional office for Chrysler business for BBDO. Responsible for development and implementation of Chrysler and Jeep communications programs including launch and sustain image advertising campaigns, retail communications, CRM programs, sales literature and P.O.S. material for Europe
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Director of Brands - Europe
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Sep 1994 - Jan 2001
Chrysler and Jeep Chrysler and Jeep
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Education
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Damelin - Cape Town, South Africa
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Roosevelt High School, Johannesburg, South Africa