Health Programs Product Manager, CONNEQT Health

• Feb 2023 - Present

Ideate and develop digital health program content strategies for CONNEQTs portfolio of health solutions in wearables, medical devices and consumer home health solutions Work with the product development team to provide product requirements and support to integrate digital health programs into CONNEQT mobile apps and other digital properties Select third-party health program partnerships and provide support for program integration and asset generation Implement health program content and marketing strategies around D2C, influencers, SEO, SEM, content distribution, newsletter, and social marketing Build brand, awareness, and messaging around digital health programs and the CONNEQT app

Content & Community Strategist

• May 2015 - Present

Founded and grew a health and lifestyle blog to over 90k followers and consulted with health-focused tech companies, blogs, and consumer packaged goods companies Including: Learning Motors, a nutrition app: Conducted user and market research for a nutrition startup’s mobile app that used image recognition software and machine learning to estimate calories in foods GoInspo, a health, lifestyle and wellness online community by Ayesha Curry: Led the growth and community engagement strategy to increase the number of community members by 13k followers CPG Companies, various: Partnered with global and national CPG brands on 150+ sponsored posts, including True Aussie Beef & Lamb, Real California Milk, Ayesha Curry, Maya Kaimal, and Hunt’s Ketchup

Product Manager & Content Director

• Aug 2020 - Dec 2022

Served as product manager and content director for a health mobile app’s educational content, including owning the product and content roadmapsEstablished the product vision, wrote user stories, and defined the roadmap for 48 interactive habit and skill-building activities including meal logging, meditations, journals, and challenges Worked cross-functionally with internal and external stakeholders including product, design, and engineering teams to execute projects, develop the user experience, and create implementation plansSpearheaded user research by designing user studies, providing in-depth content, and adapting content to improve the user experience

Product Specialist & Content Director

• Apr 2019 - Aug 2020

Managed the content team to deliver prototypes, producing over 120 video lessons, blog posts, social media posts, and newslettersEvolved the content strategy through continuous testing, research, and iteration, recruiting up to 500 participants per test on UserTesting.com for qualitative and quantitative studies, identifying features to increase engagement and testing content types and frequency

Product Researcher & Content Product Owner, DeepLearning.ai

• Oct 2018 - Apr 2019

Performed pre-development content and product research at deeplearning.ai for Zest, a behavioral change application with the goal of applying artificial intelligence to sustainable weight loss and creation of healthy habitsPartnered with Alia Crum, a Stanford University Mind & Body lab professor, to conduct a study that tested and compared behavioral change impact for 180 participants in health-based vs. mindset-based chatbotsDeveloped the content strategy, wrote 24 chatbot scripts in YAML, and labeled 8,000 foods from the USDA database to train machine learning models

Senior Registered Dietitian

• Mar 2015 - Nov 2018

Monitored patients and provided nutrition education and counseling in healthcare facilities utilizing evidenced-based guidelines to provide the best possible care

Registered Dietitian

• Jan 2012 - Mar 2015

Dietetic Intern

• Jan 2012 - Dec 2012