Director of Content Strategy

• Oct 2019 - Present

Social Media & Content Strategist

• Jan 2017 - Oct 2019

Develop and implement strategic content initiatives to achieve clients' business goals.Develop social media strategies and implement paid and organic social media campaigns across various platforms. Evaluate website and social media performance through analysis of analytics data.Review website design templates and site maps; research and recommend keywords; optimize sites for conversion.Design and conduct reputation management programs for clients; respond to customer reviews/queries on clients’ behalf. Show less

Digital Marketing Specialist

• Mar 2014 - Jan 2017

Analyze and optimize all areas of 1000+ page website for international IT eCommerce client. Tasks include keyword research, content review and revision, meta data creation and optimization, site map management, structured data optimization, etc. Analyze Google Analytics data and report on all facets of website performance. Plan, implement, optimize, then analyze paid media campaigns and report on results, proving insights and recommendations on program and budgetary changes to clients as needed. Tasks include keyword research, ad creation and testing, bid strategy, conversion tracking set up, performance analysis, conversion optimization, remarketing, performance analysis, and reporting. Show less

SEO Specialist & Content Writer

• 2010 - 2014

• Research and uncover optimization opportunities for five company websites to improve natural search performance and conversion rates, working with IS, Creative, Marketing, Production and Program Management to clarify problems, brainstorm solutions, achieve consensus, develop requirements, implement testing, launch initiatives, and measure results. Examples include implementation of structured data coding, long tail-keyword search optimization, external link reclamation, meta-data optimization, and large-scale content generation. ensure projects are executed correctly to completion.• Manage relationships with vendors providing a range of natural search services: link building and reclamation, SEO reporting/analysis, site optimization and content generation.• Explore and ideate new strategies to increase natural search traffic.• Perform keyword research and analysis, monitoring performance for all sites and competitors. Monitor keyword search trends and recommend changes to taxonomy as needed.• Optimize meta elements of all sites to improve keyword rankings.• Research and write search-engine optimized content for company websites.• Educate colleagues on best practices; act as a natural search resource for internal clients.• Analyze and report on natural search performance. Show less

Copywriter/Copyeditor

• 2007 - 2010

• Research and write content for Neiman Marcus and Horchow websites. • Collaborate with merchandising, buying, marketing, creative, production, and IT departments to produce effective, optimized website content.• Edit and adapt catalog copy for use online.• Proofread catalog and website content.• Correct/revise online copy as needed.

Horchow Marketing Analyst

• 2005 - 2007

• Assisted with onsite, paid, and organic search programs.• Wrote and edited home-design advice emails for Horchow's "Ask the Design Team" campaign• Performed database queries for catalog mailings.

Catalog Circulation

• 1995 - 2003

• Created circulation plan to achieve forecast goals for approx. 50 catalog mailings/year, at total circulation of 40M. • Chose outside and internal prospect lists to use with house file segments utilizing RFM segmentation and/or statistical modeling • Implemented, tracked, and analyzed creative and strategic tests in Neiman Marcus and Horchow catalogs. • Prepared for and participated in extensive quarterly review of all aspects of NM Direct circulation and marketing with company president. • Prepared annual catalog postal budget. • Assisted with weekly catalog order forecast report. • Produced catalog sales reports. Show less