Experience

AAT

• United Kingdom
• Accounting
• 400 - 500 Employee

• Corporate Communications Manager

  • Dec 2019 - Present

  Responsible for leading a broad mix of communications activity, including PR and media relations, internal communications, and change and employee engagement.

• Interim PR Manager

  • Jul 2019 - Dec 2019

  AAT (Association of Accounting Technicians) is the UK’s leading qualification and membership body for accounting staff. AAT has over 130,000 members in more than 90 countries worldwide, including students, people working in accountancy, and self-employed business owners. • Lead the PR and media team• Manage change and employee engagement communications• Produce the Annual Report



Girlguiding

• United Kingdom
• Non-profit Organization Management
• 200 - 300 Employee

• Strategic Communications Manager

  • Oct 2018 - Jun 2019

  • Manage strategic communications to support and inspire over 500,000 members (girls and volunteers) across the UK • Lead cross-team content and project planning across different channels, involving multiple stakeholders • Manage internal communications at the London headquarters and other sites • Lead the communications team and manage four communications officers • Manage strategic communications to support and inspire over 500,000 members (girls and volunteers) across the UK • Lead cross-team content and project planning across different channels, involving multiple stakeholders • Manage internal communications at the London headquarters and other sites • Lead the communications team and manage four communications officers



London & Partners

• United Kingdom
• International Trade and Development
• 100 - 200 Employee

• Marketing Manager - Education & Talent

  • Jul 2016 - Jul 2018

  • Selected for a company award for “exceptional performance, significant contributions and substantial successes well beyond normal or regular work responsibilities” • Created and implemented multimedia campaigns to promote London as a world-class city, including researching and producing high impact blogs, videos and social content • Led the most successful education and culture campaigns to date, generating over 260 pieces of worldwide coverage reaching over 350 million people around the world. Show less



Association of Optometrists

• United Kingdom
• Insurance
• 1 - 100 Employee

• PR and Media Manager

  • Apr 2015 - Jun 2016

  • Managed in-house media training, crisis communications and development of key messages• Created multi-channel campaign content, including videos, blogs and a new image library• Devised and launched topical campaigns, resulting in national and international media coverage

• Communications and Marketing Manager

  • Jul 2012 - Apr 2015

  • Managed communications and marketing, ensuring high impact results on a modest budget• Developed a suite of membership marketing collateral, wrote and produced corporate publications• Achieved excellent results for email marketing, with average open rates of 50%

• Public Relations Manager

  • Jan 2010 - Jul 2012

  • Awarded an organisational bonus twice for excellence in the role and exceeding expectations• Set up a new PR function and launched a new strategy, including proactive and reactive media relations• Devised and managed a new children’s eye health campaign resulting in widespread media coverage



Crisis

• United Kingdom
• Non-profit Organizations
• 400 - 500 Employee

• Press Officer (fixed-term contract)

  • Aug 2009 - Dec 2009

  • Managed a high-profile multimedia campaign for a key corporate client (Barclays) • Solely responsible for exceeding the previous year’s media target four-fold • Managed case studies and photography, and supported the annual Crisis Christmas campaign • Managed a high-profile multimedia campaign for a key corporate client (Barclays) • Solely responsible for exceeding the previous year’s media target four-fold • Managed case studies and photography, and supported the annual Crisis Christmas campaign



Mencap

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Communications Officer (fixed-term contract)

  • Jun 2009 - Jul 2009

  • Led a national awareness campaign, including responsibility for case study management • Secured widespread on-message regional and national coverage in the target media • Managed campaign evaluation, including pick up of key messages • Led a national awareness campaign, including responsibility for case study management • Secured widespread on-message regional and national coverage in the target media • Managed campaign evaluation, including pick up of key messages



Raleigh International

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• PR and Campaigns Manager

  • Jul 2008 - Apr 2009

  • Established an efficient communications office and implemented a new campaigns strategy • Managed three Communications Officers and coordinated international communications projects • Wrote clear, engaging and persuasive copy in the appropriate style for a range of audiences • Established an efficient communications office and implemented a new campaigns strategy • Managed three Communications Officers and coordinated international communications projects • Wrote clear, engaging and persuasive copy in the appropriate style for a range of audiences



Queen Mary University of London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Assistant Communications Officer

  • Sep 2005 - Jul 2008

  • Highly commended for my work and awarded a bonus, having been judged by an independent panel to be “absolutely dedicated to the College and the role” • Planned campaigns, including a successful business launch for the School of Law • Facilitated onsite filming resulting in Channel 4 coverage and regular news features • Highly commended for my work and awarded a bonus, having been judged by an independent panel to be “absolutely dedicated to the College and the role” • Planned campaigns, including a successful business launch for the School of Law • Facilitated onsite filming resulting in Channel 4 coverage and regular news features



Guy's and St Thomas' NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Office Manager, Communications Team

  • Sep 2003 - Sep 2005

  • Supported the busy press and communications team • Elected member of The GSTT Arts and Heritage Committee to promote art within the hospital • Assisted with campaigns, including the Evelina London Children’s Hospital launch • Supported the busy press and communications team • Elected member of The GSTT Arts and Heritage Committee to promote art within the hospital • Assisted with campaigns, including the Evelina London Children’s Hospital launch



dmg media

• United Kingdom
• Media Production
• 200 - 300 Employee

• Personal Assistant

  • Jun 2001 - Sep 2003

  • Assisted an editorial team of nine, including the Editor and Deputy Editor of Money Mail • Researched Money Mail and Career Mail features, including management of case studies • Produced topical factsheets and responded to readers’ financial enquiries • Assisted an editorial team of nine, including the Editor and Deputy Editor of Money Mail • Researched Money Mail and Career Mail features, including management of case studies • Produced topical factsheets and responded to readers’ financial enquiries



Antik English School

• Istanbul, Turkey

• Certificate in Teaching English to Speakers of Other Languages (CELTA) teacher

  • Jan 2000 - Dec 2000

  After gaining my CELTA qualification, I spent a fabulous year in Istanbul as an English Teacher. This included teaching English at all levels, as well as in-house business English training at Mercedes. After gaining my CELTA qualification, I spent a fabulous year in Istanbul as an English Teacher. This included teaching English at all levels, as well as in-house business English training at Mercedes.



New Zealand Embassy, Paris

• Paris Area, France

• Au Pair and Administrative Assistant

  • Sep 1994 - Aug 1995

  Following my A' Level results, and with a strong desire to live overseas, I moved to France for a year to discover why Paris is such an incredible city. Following my A' Level results, and with a strong desire to live overseas, I moved to France for a year to discover why Paris is such an incredible city.