Experience

Ottawa Citizen

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Media Strategist

  • May 2013 - Present

  The Ottawa Citizen delivers audience-based solutions to advertisers throughout the National Capital Region.As a Media Strategist it is my role to create these custom solutions which are designed to generate revenue for local businesses and to build brand equity for these companies.

• Digital Coordinator

  • Jul 2008 - May 2013

  Responsible for planning advertising campaigns; including research, campaign planning, determining product and/or solution, creative development, and post-campaign evaluation. Work closely with the local sales team; responsible for seeing that they achieve budget targets while ensuring that all campaigns deliver in full and meet the client’s needs and objectives.Develop custom integrated advertising campaign proposals across all platforms based on client needs & objectives . Monitor and optimize digital/print campaigns across multiple platforms to ensure campaign is meeting client’s objectives/KPI’s and maximize campaign delivery and revenue through campaign management and consistent collaboration with internal and external customers. Support of post-sale due diligence; including general contract management, scheduling, intra-department communications, and providing detailed final campaign reports & recommendations for future campaigns Attend client meetings (4-legged sales calls) with Advertising Sales Consultants, as required. Show less