Experience

National Home Improvement Council UK

• United Kingdom
• Construction
• 1 - 100 Employee

• Chief Executive Officer (consultant)

  • Feb 2016 - Present

  Vibrant membership organisation dedicated to improving the quality and standard of UK home improvement. Vibrant membership organisation dedicated to improving the quality and standard of UK home improvement.


Construction Leadership Council
• United Kingdom
• Construction
• 1 - 100 Employee
• Senior Advisor

  • Nov 2020 - Present


Longwood Maven

• United Kingdom
• Business Consulting and Services

• Chief Executive

  • Dec 2014 - Present

• Founding Director & CEO

  • Dec 2014 - Present



The National Home Improvement Council

• Chief Executive (consultant)

  • Feb 2016 - Present

  At The National Home Improvement Council we encourage the vibrant, energy efficient modernisation of all homes in the private and social housing sectors. To read more about my appointment and key areas of focus please read here http://www.nhic.org.uk/2016/02/new-executive-director-for-national-home-improvement-council/ At The National Home Improvement Council we encourage the vibrant, energy efficient modernisation of all homes in the private and social housing sectors. To read more about my appointment and key areas of focus please read here http://www.nhic.org.uk/2016/02/new-executive-director-for-national-home-improvement-council/



Anna Scothern

• Growth & Marketing Maven

  • Jan 2015 - Present

  Empowering business leaders to create growth through the application of analytical research, solutions delivery and effective customer engagement strategies. All applied with creativity and flair. Experienced in traditional pantone & pamphlets marketing and communications and an evangelist for digital marketing & online customer engagement. Empowering business leaders to create growth through the application of analytical research, solutions delivery and effective customer engagement strategies. All applied with creativity and flair. Experienced in traditional pantone & pamphlets marketing and communications and an evangelist for digital marketing & online customer engagement.



TrustMark

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Non Executive Director

  • Sep 2018 - Feb 2020

  Anna Scothern is a long-standing leader within the built environment and housing sector with a focus on improvements to all aspects of energy and health in the home. Anna is keen to contribute to TrustMark as an evolving organisation, utilising cross industry and consumer champion expertise alongside a talent for future thinking and scenario forecasting in order to help TrustMark achieve its corporate vision. Anna Scothern is a long-standing leader within the built environment and housing sector with a focus on improvements to all aspects of energy and health in the home. Anna is keen to contribute to TrustMark as an evolving organisation, utilising cross industry and consumer champion expertise alongside a talent for future thinking and scenario forecasting in order to help TrustMark achieve its corporate vision.



Gentoo Group

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Non Executive director at Gentoo Green

  • Jan 2012 - Oct 2016

  The non-executive director's role is to provide a creative contribution to the board by providing objective criticism. Non-executive directors are chosen because they have a breadth of experience, are of an appropriate calibre and have particular personal qualities. Additionally, they have some specialist knowledge that will help provide the board with valuable insights or perhaps, key contacts in related industries. Of the utmost importance is their independence of the management of the company and any of its ‘interested parties.’ This means they can bring a degree of objectivity to the board's deliberations, and play a valuable role in monitoring executive management. Anna supports Gentoo Green through extensive strategic business leadership with an emphasis on sustainable business development and a breadth industry knowledge. Show less



Ulster University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Visiting Professor

  • Oct 2011 - Oct 2016

  An honorary position which is awarded to industry professionals (or academics from partner universities) to enhance the skills of academic staff or the student body within the host institution. Anna supports the University of Ulster, within the School for the Built Environment with 15+ years of communications and industry experience especially focussed on collaborative working and knowledge transfer across construction teams. An honorary position which is awarded to industry professionals (or academics from partner universities) to enhance the skills of academic staff or the student body within the host institution. Anna supports the University of Ulster, within the School for the Built Environment with 15+ years of communications and industry experience especially focussed on collaborative working and knowledge transfer across construction teams.



Building Research Establishment

• United Kingdom
• Research Services
• 1 - 100 Employee

• Group Director

  • Jul 2006 - Sep 2014

  Group Digital Director Promoted to create and deliver the Group’s Digital Strategy, to facilitate business transformation through digital enablement and refocus towards customer centric digital communication and asset development. Reduced size of digital real estate by 50% and lowered running costs by 70% by carrying out market and customer analysis, measuring Google Analytics for performance, and re-purposing content. Grew membership of new online website by 75% per month of www.BREbuzz.net for professionals to collaborate about the built environment, by researching the market, benchmarking against other industries, obtaining investment and designing a fully responsive platform Commercial Development Director Promoted to develop new business and revenue opportunities through partnering with external bodies, create and support Membership Organisations, carrying out research on housing projects, 5 direct reports. Generated £3m in revenue by creating a National Refurbishment Centre to research retrofit and support partners with product development by analysing potential of the market, and appointing a governing board Director National Centre for Excellence in Housing Appointed to create a joint venture partnership between NHBC and BRE to provide strategic leadership for the House Building sector, to carry out market research and to report to industry and government. Created the Housing Sector “Key Opinion” Leader Forum, chaired by RH Nick Rainsford MP, attended by CEOs of Major House Builders, Housing Federations and Suppliers to provide collaboration and networking. Contributed to the creation of the British Homes Awards to celebrate excellence in the British House Building sector, creating a new award for Architects to design a home for the future, voted on by 22k Daily Mail readers, built by Barratts, and launched by the RH Caroline Flint MP, Housing Minister. Show less



The Concrete Centre

• United Kingdom
• Construction
• 1 - 100 Employee

• Director

  • Mar 2003 - Jul 2006

  Head of Residential Buildings and Sustainability Promoted to develop and manage strategies within non-profit organisation to promote concrete concepts within social and private residential sectors, influencing thought and providing robust market information. Increased from 74% to 86% Cement and Concrete Industry Housing market share and saved £1m in lost revenue by leading initiatives including the “Thermal Mass Performance of Concrete” research project. Head of Concrete Performance Appointed to manage the development of research programmes to produce a sustainability strategy for the cement and concrete sector to promote the performance benefits of traditional and modern concrete Achieved amendments to BS9999 by identifying a gap in the knowledge, commissioning research by BRE into the performance of concrete, providing evidence to the British Standard and European Commission Produced a new guide for Architects on Building Acoustics to comply with Part E of the Building Regulations by commissioning Strathclyde University to do physical testing to produce a set of robust details. Show less



RMC UK PLC (now Cemex PLC)

• Group Marketing Manager

  • Aug 1998 - Mar 2003

  Group Marketing Manager Promoted to devise and project manage the marketing and launch plans for 5 divisions, involving B2B promotional campaigns, and to contribute to the ongoing development of new brands. Implemented a CRM system to improve efficiencies by developing new ways of managing the customer relationship, empowering sales staff through technology and developing regional brand strategies. Created and developed a Website to make it more customer focused by analysing customer user journeys, segmenting the database, re-writing content, and liaising with the IT Director and Web Team to re-launch. UK Marketing Manager Promoted to lead the strategic B2B brand positioning for Readymix Division and to collaborate with research and development teams leading to innovation and new product development. Launched new products to include “Flowing Foundation Mix” a concrete mix to reduce the time to lay house foundations, and a range of 5 Agricultural items by working with industry groups and farmers. UK Technical Training Officer Appointed to plan and deliver a range of courses, including City and Guilds accredited programme, to over 70 UK and International delegates and to support the marketing department with training materials. Improved Customer Service levels by 14.3% by running a series of training courses for both internal and external delegates to improve delivery and product manufacture, and by delivering nationwide in the UK. Show less