Experience

Boxer

• New Zealand
• Consumer Services
• 1 - 100 Employee

• Marketing and UX Writer

  • Nov 2021 - Present

  I work with a world-class team to deliver better outcomes for shoppers buying from overseas. From product copy to help articles to building our presence online, I'm helping bring our innovative software platform to ecommerce businesses and their customers around the world. I work with a world-class team to deliver better outcomes for shoppers buying from overseas. From product copy to help articles to building our presence online, I'm helping bring our innovative software platform to ecommerce businesses and their customers around the world.



Creative Content

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Senior Content Writer

  • May 2020 - Nov 2021

  • Author strategic, SEO-driven web copy, blog posts and social media posts for a range of clients, mostly B2B • Write eBooks, case studies, sales emails, press releases, brochures, newsletters and Facebook ads • Collaborate with content strategist to align content with client expectations and marketing goals • Interview industry insiders to become an “instant expert” on the given topic, including clients, their customers and subject matter experts • Perform in-depth research, learning from client’s existing materials as well as competitors’ Current clients include EROAD, Common Good Coffee, N2P Controls, Landmark Homes, Dependable Oil, Core Hygiene, Envirowaste, New Zealand Immigration Law and Think Concepts Show less



Cin7

• New Zealand
• Software Development
• 200 - 300 Employee

• Marketing Content Writer

  • Feb 2019 - Mar 2020

  Responsible for writing: ▪ Blog posts on retail, wholesale, and inventory management news and trends ▪ EDMs and email communications sent to customers, partners and prospects ▪ Monthly e-newsletters sent to customers, partners and employees ▪ White papers, eBooks and case studies ▪ Managed and edited guest contributor blog posts ▪ Posts for multiple social media platforms (Facebook, Twitter, LinkedIn, Instagram) Responsible for writing: ▪ Blog posts on retail, wholesale, and inventory management news and trends ▪ EDMs and email communications sent to customers, partners and prospects ▪ Monthly e-newsletters sent to customers, partners and employees ▪ White papers, eBooks and case studies ▪ Managed and edited guest contributor blog posts ▪ Posts for multiple social media platforms (Facebook, Twitter, LinkedIn, Instagram)



Propspeed

• New Zealand
• Maritime Transportation
• 1 - 100 Employee

• Content Specialist

  • Jan 2018 - Feb 2019

  Responsible for writing: ▪ Blog posts on events and marine industry news ▪ Monthly e-newsletter to business partners and distributors on behalf of sales reps ▪ Enlighten, Jacobsen Holdings’ company e-newsletter ▪ Posts for multiple social media platforms (Instagram, LinkedIn, Facebook) ▪ Provided editorial and content support to the wider Jacobsen group (Jacobsen, Tredsafe, Floorspace) Responsible for writing: ▪ Blog posts on events and marine industry news ▪ Monthly e-newsletter to business partners and distributors on behalf of sales reps ▪ Enlighten, Jacobsen Holdings’ company e-newsletter ▪ Posts for multiple social media platforms (Instagram, LinkedIn, Facebook) ▪ Provided editorial and content support to the wider Jacobsen group (Jacobsen, Tredsafe, Floorspace)



Gulf News

• United Arab Emirates
• Newspaper Publishing
• 500 - 600 Employee

• Journalist

  • Sep 2016 - Oct 2017

  Weekly writing duties included: ▪ Human interest features for the Waiheke Weekender, a weekly lifestyle publication ▪ ‘What’s on’ articles, soft news, features and arts column for the Gulf News, the island’s community newspaper ▪ Police and emergency services report for the Gulf News ▪ Took photographs as needed Weekly writing duties included: ▪ Human interest features for the Waiheke Weekender, a weekly lifestyle publication ▪ ‘What’s on’ articles, soft news, features and arts column for the Gulf News, the island’s community newspaper ▪ Police and emergency services report for the Gulf News ▪ Took photographs as needed



EBSCO Industries, Inc.

• United States
• Information Services
• 200 - 300 Employee

• Corporate Communications Specialist

  • Aug 2015 - Jul 2016

  ▪ Wrote blog posts, promotional materials and ad copy for EBSCO brands including the Town of Mt Laurel, Siegel Displays, EBSCO Sign Group, Vulcan Industries, Vulcan Information Packaging and Luxor furniture ▪ Wrote PRADCO Outdoor Brands marketing copy and online product descriptions appearing on retail sites including Walmart, Field & Stream, Dick’s Sporting Goods and Amazon ▪ Single-handedly wrote all-new copy for Stewart Signs website redesign ▪ Wrote blog posts, promotional materials and ad copy for EBSCO brands including the Town of Mt Laurel, Siegel Displays, EBSCO Sign Group, Vulcan Industries, Vulcan Information Packaging and Luxor furniture ▪ Wrote PRADCO Outdoor Brands marketing copy and online product descriptions appearing on retail sites including Walmart, Field & Stream, Dick’s Sporting Goods and Amazon ▪ Single-handedly wrote all-new copy for Stewart Signs website redesign



Disney Experiences

• Entertainment Providers
• 700 & Above Employee

• Senior Copywriter

  • Jun 2011 - Jun 2015

  Online division of The Walt Disney Company, encompassing theme parks, resort hotels and vacation destinations worldwide • Wrote copy for all WDPRO brands as needed, including descriptions of attractions, restaurants, hotels, seasonal events and special offers — employing SEO best practices • Wrote navigational copy and error messages • QA'ed online content as needed and participated in internal reviews to ensure consistency across site pages • Collaborated with other team members on maintenance of site nomenclature and style guide • Brands worked on include: Walt Disney World Resort, Disneyland Resort, Disney Vacation Club, Adventures by Disney, Disney's Aulani Resort in O'ahu, Hawaii, and Disney's Fairy Tale Weddings Show less



Charming Charlie

• United States
• Retail
• 700 & Above Employee

• Lead Content Writer

  • Jan 2014 - Aug 2014

  Nationwide retailer of women's fashion jewelry, accessories and apparel with 280+ stores • Instrumental in helping launch landmark online campaigns for wedding and prom • Managed three junior writers, overseeing work flow to meet team weekly goals • Wrote and edited a high volume of product descriptions daily, approving work of direct reports • Maintained consistent brand voice and house style • Wrote marketing copy, including landing pages, banners, store signage and promotions • Devised and implemented overarching SEO strategy to help boost rankings and drive traffic and conversion Show less



TOMS

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Copywriter

  • Sep 2013 - Jan 2014

  For-profit philanthropic designer and retailer of shoes, eyewear and coffee • Wrote email blasts including Black Friday/Cyber Monday campaign netting TOMS.com's highest-selling day to date • Wrote copy for TOMS.com, including landing pages, banners and product descriptions — employing SEO best practices • Wrote print materials, including look books, product line sheets, in-store displays, in-store event guides and other promotional pieces • Wrote materials for B2B retail portal, including web banners, print ad templates, product launch emails and product knowledge sheets • Wrote newsletters detailing the charitable aspect of the brand as well as newsletters for brand advocates working in retail stores Show less



Fabletics

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• Copywriter

  • Jul 2013 - Aug 2013

  Subscription-based online fashion retailer of women's activewear • Sole copywriter on the team that launched JustFab's new activewear line, Fabletics • Wrote copy for Fabletics.com, including video scripts, landing pages, transactional emails, email blasts, product descriptions, FAQs and customer service information • QA'ed site before and after launch to verify functionality, consistency and correct copy on all pages • Ghost-wrote fashion feature email blasts for review by Kate Hudson, spokesperson of the brand • Wrote hang tag product specs Show less



Creative Channel Services

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Copywriter

  • Oct 2010 - Jun 2011

  B2B marketing agency whose clients include Best Buy, Walmart, Costco, Sears, Sony, Samsung and LG • Conceptualized copy for Nintendo’s 3DS handheld gaming system promotion and wrote product fact sheet • Wrote and built e-mails and e-newsletters sent to retail salespeople, wrote articles for corporate newsletters • Wrote user guides to help retail salespeople use our online training sites to complete learning modules • Wrote press releases, corporate communications and vendor-recruitment letters • Compiled presentations for clients regarding promotion ideas, copy, images and logistics of executing promotions • Copyedited outgoing communications, including client proposals Show less



Torrid

• United States
• Retail
• 700 & Above Employee

• Internet Copywriter

  • Oct 2007 - Apr 2010

  Online division of a youth-oriented plus-size fashion retailer owned by Hot Topic, Inc. • Helped generate more than $20 million in sales in 2008, up 30% over 2007 • Wrote and edited product copy for online store, home page and affiliate banners • Wrote and edited e-mail blasts announcing sales, promotions, collections and events • Created online community content, including interviews and fashion features • Partnered with merchandising team to ensure product visibility, timely arrival, and that all information listed is complete and correct • Assisted front-of-house marketing team in creating promotional materials for stores Show less



Journal of Longevity

• Copywriter and Senior Copy Editor

  • Dec 2000 - Sep 2007

  A direct-mail nutritional supplement manufacturer targeting the senior market • Wrote and edited advertorial and features for the Journal of Longevity, a monthly health magalog. • Wrote copy for direct-mail brochures, catalogs, weekly e-newsletter, e-blasts, and all websites affiliated with the company and its products • Copyedited all marketing materials, including e-blasts, brochures and other promotional literature, for content, correctness and consumer appeal • Offered ideas on brand and product positioning and named several newly launched products Show less