Experience

Digital Dominance

• Sweden
• Advertising Services
• 1 - 100 Employee

• CEO

  • Aug 2019 - Present

• Team Manager

  • Apr 2016 - Present

  In addition to my role as a Senior Digital Marketing Specialist, I also took the role as Team Manager in 2016 with responsibility for our Stockholm office. This meant that I got to expand my role into new exciting areas like recruitment, our internal and external communications at DD, generally making sure daily operations run smooth and that we have a great workplace. And of course, take full responsibility for the office pranks.

• Digital Marketing Specialist

  • Dec 2014 - Present

  In 2014, I was happy to join Digital Dominance - one of the leading digital marketing companies in Sweden today. Our successful concept is built on a mix of management consulting, business strategy, SEO and SEM as well as the belief that doing all the hard stuff (even if it takes time) will make both our clients and us winners in the long run.As a Digital Marketing Specialist, I started working as part of the fun, talented Stockholm marketing team with responsibility for individual customers, including some of the most well known (and awesome) Swedish brands today. Responsibilities include: * Strategy and a ton of analysis* Project leadership (or: the art of becoming a to do-list ninja) * All things SEM: Google Ads, Bing Ads, social media advertising and other PPC channels * SEO: On page, off page, we're doing it. The hard and high quality way* Social media marketing on platforms like Facebook, LinkedIn, Instagram and sometimes Twitter* Content marketing and production of all kinds * Conversion optimization: Websites, email, webshops - basically, if you want to make more people do what you want them to do, let us know and we're on it.

• COO/Deputy CEO

  • Jan 2017 - Aug 2019



Ordarkitekten

• Stockholm, Sweden

• Owner | Marketing consultant

  • Sep 2013 - Oct 2017

  With a passion for business and entrepreneurship since growing up, I founded Ordarkitekten in 2013 – a professional and personal communication agency based in Stockholm. The company name is a play with words that basically translates to "The Word Architect" - simply put, someone who loves to play with words. A few examples: * Consultancy and management of marketing and communication projects for clients * Social media management: from developing strategic social media plans to running Facebook campaigns and writing oh-so-witty tweets * Copywriting, including content marketing, storytelling and editorial content * Well, a bunch of other fun things related to words, communication and people



Westers

• Sweden
• Events Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2014 - Dec 2014

  Westers is one of the largest event and catering companies in Stockholm. The role as marketing manager in this fast paced environment demanded an ability to prioritize, move fast and of course - produce high quality results. Responsibilities included: * Independent responsibility for all internal and external strategic communication * Social media marketing: managing and growing the company's presence in a number of channels, for example Facebook and Instagram * Project management, for example managing customer/promotional events from start to finish * Budget responsibility, SEO, brand development and graphic design (Adobe CC)



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Marketing Executive

  • Mar 2011 - Sep 2013

  Informa Healthcare is an international U.K. based publisher with a portfolio of over 160 academic journals. The company language is English. My role as Marketing Executive in Stockholm included independent responsibility for the international marketing of over 20 journal titles. I enjoyed being part of an international marketing team and enjoyed working with Swedish, UK and US colleagues. * Digital marketing in a variety of channels, including email marketing, monthly newsletters, managing and developing websites * Social media marketing: In one year, my work on developing existing social media groups on LinkedIn and Twitter resulted in a 500 % increase in members/followers. I created company social media guidelines and acted social media expert for external contacts, developing communication plans and educating external contacts. * Copywriting and content marketing, primarily in English * Successfully developed internal and external relationships, for example with external editors and scientists * Planning and attending international conferences and editorial meetings * Other: developing marketing material (written/graphic), budget responsibility for each title in the portfolio, PR activities, DM, inbound marketing, SEO.



Widerlöv

• Sweden
• Leasing Real Estate
• 1 - 100 Employee

• Real Estate Assistant

  • Jan 2010 - Mar 2011

  Widerlöv & Co. is the biggest real estate agent in Uppsala. I worked part-time in parallel to university studies. Tasks included extensive customer contact, managing websites/databases, general office management and showing apartments/houses. Widerlöv & Co. is the biggest real estate agent in Uppsala. I worked part-time in parallel to university studies. Tasks included extensive customer contact, managing websites/databases, general office management and showing apartments/houses.



Mecenat

• Sweden
• Advertising Services
• 1 - 100 Employee

• Apple on Campus representative

  • Aug 2010 - Jan 2011

  Apple on Campus was a successful project in collaboration with Mecenat and Apple, targeting 900,000 students at Swedish universities and colleges. During my marketing and communication studies, I enjoyed working in the Apple on Campus-team at Uppsala University. Through student events, social media campaigns and creative digital marketing, my team successfully marketed Apple products at Uppsala University. Apple on Campus was a successful project in collaboration with Mecenat and Apple, targeting 900,000 students at Swedish universities and colleges. During my marketing and communication studies, I enjoyed working in the Apple on Campus-team at Uppsala University. Through student events, social media campaigns and creative digital marketing, my team successfully marketed Apple products at Uppsala University.