Experience

FindLaw, part of Thomson Reuters

• United States
• Legal Services
• 400 - 500 Employee

• Project Legal Marketing Copywriter

  • Sep 2022 - Present

  • Created copy for award-winning websites:GOLD: Moon Law Group, PC SILVER: Short Law Firm, PCBarnes Family LawThe Law Office of Andrew M. Doktofsky, P.C.Jewell Law Office, LLCRussell Smith Attorneys• Award-winning Facebook Ad copyWolinetz Horvath Brown• Communicator Award 2023 for Russell Smith Attorney's website.The primary responsibilities of the Legal Marketing Copywriter are to analyze client content needs and performance data to create content recommendations concerning clients’ websites and execute on strategies that support the clients’ marketing goals. I am responsible for creating and revising content that conforms with the preferred style guide and best practices for the individual medium (inc. online, marketing copy, informational/journalistic content, FAQ pages, etc.). I am a part of a collaborative team that works directly with attorney clients nationwide.• Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.• Conduct content inventory of client assets and use analytic tools to produce recommendations and strategic solutions meant to refine or improve the client’s web presence.• Research, write and revise content that complies with internal best practices, industry standards and corporate policies.• Deliver content creation plan for client initiatives, some examples include logical navigational architecture, content migration management, and new website content creation. Edit or revise content based on internal or external feedback.• Oversee fulfillment of content for website projects to ensure product specs and client expectations are met.• Accountable for meeting established deliverables and quality expectations.• Work cross-functionally with project managers, digital marketers, designers, writers, clients and other stakeholders to deliver project entitlements in a timely manner. Show less

• Legal Marketing Copywriter

  • Feb 2022 - Sep 2022

  • Created copy for award winning websites including:The Law Office of Andrew M. Doktofsky, P.C.The primary responsibilities of the Legal Marketing Copywriter are to analyze client content needs and performance data to create content recommendations concerning clients’ websites and execute on strategies that support the clients’ marketing goals. Legal Marketing Copywriters are responsible for creating and revising content that conforms with the preferred style guide and best practices for the individual medium (inc. online, marketing copy, informational/journalistic content, FAQ pages, etc.). As a Legal Marketing Copywriter, I am a part of a collaborative team that works directly with attorney clients nationwide.Job RequirementsConsult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.Conduct content inventory of client assets and use analytic tools to produce recommendations and strategic solutions meant to refine or improve the client’s web presence.Research, write and revise content that complies with internal best practices, industry standards and corporate policies.Deliver content creation plan for client initiatives, some examples include logical navigational architecture, content migration management, and new website content creation.Edit or revise content based on internal or external feedback.Oversee fulfillment of content for website projects to ensure product specs and client expectations are met.Accountable for meeting established deliverables and quality expectations.Work cross-functionally with project managers, digital marketers, designers, writers, clients and other stakeholders to deliver project entitlements in a timely manner.Maintain proficiency in company business systems including writing and project tracking software. Show less



ANN INC (Ann Taylor | LOFT | Lou & Grey)

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Feb 2022 - Feb 2023

  Recognized for ability to communicate with clients and provide exceptional service that ensures client retention and positive feedback. Proven ability to increase sales through upselling techniques as well as implement additional processes that drive profitability. • Assist an average of 40 clients per day in finding or selecting items, providing recommendations which have generated in additional revenue. • Stock, replenish, and organize inventory with accuracy and efficiency. Recognized for ability to communicate with clients and provide exceptional service that ensures client retention and positive feedback. Proven ability to increase sales through upselling techniques as well as implement additional processes that drive profitability. • Assist an average of 40 clients per day in finding or selecting items, providing recommendations which have generated in additional revenue. • Stock, replenish, and organize inventory with accuracy and efficiency.



Beacon Language School

• S. Korea

• English as a Second Language Teacher

  • Aug 2020 - Sep 2021

  As a native English speaker, I was responsible for creating engaging content to help develop student's verbal, written, reading, and comprehension of the English language. • Displayed cross-cultural communication and public speaking skills • Demonstrated project management skills while researching curriculum, writing engaging lesson plans, and preparing necessary resources (worksheets, videos, flashcards) • Employed visual storytelling to engage students in English vocabulary, reading, writing, and speaking • Successfully navigated Korean culture while living and teaching in S. Korea for one school year • Collaborated with Director and teachers in organizing and executing summer camp • Level test current and potential students Show less



FindLaw, part of Thomson Reuters

• United States
• Legal Services
• 400 - 500 Employee

• Content Marketer

  • Dec 2019 - Jul 2020

  Create content that conforms to the best practices for the individual medium including blog posts, social promotion, Pay-Per-Click, and marketing copy for legal websites • Research and write compelling content that complies with internal best practices and industry standards for client websites and blogs • Edit content based on internal or external feedback • Accountable for meeting deadlines and providing support to other teams • Maintain proficiency in company business systems including writing and tracking software Show less



Empowered Spirit Tae Kwon Do

• Eden Prairie, Minnesota

• Freelance Project Manager

  • Jan 2019 - Jul 2020

  • Launched and conceptualized website, functions, design, content, link building, functionality, lead generation • Spearheaded and filmed over 100 videos for online training • Created social media posts and print marketing material to increase awareness and traffic • Assisted Master Nelson with the children’s class (ages 3 and up) • Member of the leadership Team and Black Belt Club • Launched and conceptualized website, functions, design, content, link building, functionality, lead generation • Spearheaded and filmed over 100 videos for online training • Created social media posts and print marketing material to increase awareness and traffic • Assisted Master Nelson with the children’s class (ages 3 and up) • Member of the leadership Team and Black Belt Club



Ann Taylor Loft Outlet Ann Inc

• Eagan Minnesota

• Sales Associate

  • Nov 2018 - Jul 2020

  Recognized for ability to communicate with clients and provide exceptional service that ensures client retention and positive feedback. Proven ability to increase sales through upselling techniques as well as implement additional processes that drive profitability. • Assist an average of 40 clients per day in finding or selecting items, providing recommendations which have generated in additional revenue. • Stock, replenish, and organize inventory with accuracy and efficiency. Recognized for ability to communicate with clients and provide exceptional service that ensures client retention and positive feedback. Proven ability to increase sales through upselling techniques as well as implement additional processes that drive profitability. • Assist an average of 40 clients per day in finding or selecting items, providing recommendations which have generated in additional revenue. • Stock, replenish, and organize inventory with accuracy and efficiency.



Eden Prairie LifeStyle Magazine

• Eden Prairie, Minnesota

• Freelance Writer

  • Nov 2019 - Feb 2020

  Each month I got the opportunity to write articles highlighting local businesses and the great people in the Eden Prairie community. • Interviewed, wrote, and edited articles Each month I got the opportunity to write articles highlighting local businesses and the great people in the Eden Prairie community. • Interviewed, wrote, and edited articles



Sagaform AB

• Sweden
• Manufacturing
• 1 - 100 Employee

• Freelance Social Media

  • Feb 2019 - Feb 2019

  • Created social media content for a trade show • Created social media content for a trade show



Recovery Resources

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications and Marketing Manager

  • Aug 2016 - Dec 2017

  As the Communications & Marketing Manager, I managed all media initiatives, which included creating press releases, media advisories, coordinating television and radio appearances, and print interviews. Also, I am responsible for developing and coordinating the Agency branding, marketing and communications materials to increase referrals, revenue and community awareness. And to provide support to fundraising projects and special events as it relates to marketing and promotion. •Built agency presence by increasing media coverage in TV, Radio and print •Created & implemented work processes for speaker bureau, clinical and educational trainings, marketing material and branding. • Created social media strategy • Facebook by 27% increase in followers • Twitter 120% increase in followers • Managed monthly employee newsletter • Designed internal, external and event marketing materials • Bronze Key Gala • Run for Recovery • Circle of Strength • Circle of Hope • Client art show, holiday party, picnic • RecoveryWorks grand opening • Managed and Designed website content • Produced over 100 videos • Collaborated with Cleveland Wellness on “EAP: Virtual Counseling for Recovery Resources Staff” • Annual Run for Recovery fundraiser videos “contributed to raising $102,000” • “Pamela The Encourager” “grossed $3,500 towards new memberships for Circle of Hope” • Assisted on annual direct mail appeals, and quarterly Partners issue including print and digital strategies • Guided and managed summer intern Show less



UBM Advanstar

• United States
• Events Services
• 100 - 200 Employee

• Content Specialist (Dermatology Times, Urology Times, Cosmetic Surgery Times)

  • Aug 2014 - Apr 2016

  • Created, implemented and managed weekly enews • Manage social media sites Facebook, Twitter • Wrote, reviewed, edited and managed online content • Prospected, contacted and interviewed doctors for articles • Videotaped and edited interviews and film footage during AUA 2015 and AAD 216 conferences • Employed Final Cut Pro, Alfresco, and Censhare editing software to produce content • Wrote and produced product reviews for online and print. • Wrote, edited and managed interactive print page • Created app instructions Show less



S+W Zumba®

• Freelance Videographer & Editor

  • Mar 2014 - Nov 2015

  I am a freelance Videographer and Editor for S+W Zumba®. I produce custom content for S+W Zumba® through shooting, editing and posting specific workout videos for S+W Zumba® to YouTube and Facebook. I am a freelance Videographer and Editor for S+W Zumba®. I produce custom content for S+W Zumba® through shooting, editing and posting specific workout videos for S+W Zumba® to YouTube and Facebook.



MedCity News

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Associate

  • Dec 2012 - Jul 2013

  • Speaker, sponsor recruitment, outreach and management • Marketing outreach: E-mail blasts, Interviewed potential speakers, tracked speakers, bio’s, contacts, managed speakers during CONVERGE and ENGAGE conferences, assisted & promoted ticket sales and confirmed speaker and conference details for media partners (TV, print and radio) • Assisted sales, marketing business outreach • Created custom content, including reports, interviews and videos for clients that were used for hospital promotions • Tracked and filed invoices, followed through on client payment to ensure customer accounts remained in good standing • Administrative duties: Managed CEO’s calendar, schedule, filing and travel Show less



Motorcars Honda/Toyota

• Cleveland Heights

• Public Relations / Marketing Coordinator

  • Jun 2012 - Sep 2012

  • Reviewed and edited current promotional and marketing materials. • Designed press releases, Motorcars videos, website, monthly newsletters and news features. • Managed social media sites, contests, prizes and online reviews • Created and organized new and existing events and community involvement, which includes over 50 summer promotional events i.e. concerts, art festivals, and plays at Cain Park in Cleveland Heights • Created custom photo shoots for potential customers to win prizes via social sites which resulted in 10% increase in customer traffic into dealership. Also promoted Motorcars brand at all events • Scheduled on-air interviews with local radio stations for Earth Day Coalition Clean Fuels Car and Bike Rally • Built Relationships with community, businesses and media outlets which resulted increased promotion and brand recognition by 10-percent Show less



Arnoff and Associates Inc.

• United States
• Insurance
• 1 - 100 Employee

• Intern

  • Apr 2012 - May 2012

  •Learning and gaining experience in Public Relations, Media Relations and Social Media. •Learning and gaining experience in Public Relations, Media Relations and Social Media.



Saks Fifth Avenue

• United States
• Retail
• 700 & Above Employee

• Freelance Assistant

  • Jun 2011 - Feb 2012

  • Organized and tracked incoming and outgoing merchandise through the shoot lifecycle • Provided product information for copy writers for Saks.com • Prepped merchandise for photographers, Product Coordinator for daily, weekly turn-in • Worked with vendors, Product Coordinator to ensure product information is accurate • Performed administrative duties • Organized and tracked incoming and outgoing merchandise through the shoot lifecycle • Provided product information for copy writers for Saks.com • Prepped merchandise for photographers, Product Coordinator for daily, weekly turn-in • Worked with vendors, Product Coordinator to ensure product information is accurate • Performed administrative duties



KECI TV

• Reporter

  • Dec 2009 - May 2011

  • Prospected, contacted and interviewed community leaders and members for daily news stories • Videotaped and edited interviews and film footage • Employed editing software to produce stories • Write, edited and posted to KECI’s website for newscasts • Prospected, contacted and interviewed community leaders and members for daily news stories • Videotaped and edited interviews and film footage • Employed editing software to produce stories • Write, edited and posted to KECI’s website for newscasts



WJET-TV

• Erie, Pennsylvania Area

• Reporter

  • Jun 2008 - Sep 2008

  • Interviewed community leaders and residents for news stories • Videotaped news footage • Edited news footage and produced news stories • Posted all produced news footage to stations website • Interviewed community leaders and residents for news stories • Videotaped news footage • Edited news footage and produced news stories • Posted all produced news footage to stations website



Wbkb -TV channel 11

• Alpena Michigan

• News Director, Anchor, Producer,Reporter

  • Nov 2006 - Jun 2008

  • Directed and lead all facets of newscasts • Managed and lead a team of news reporters • Conducted interviews, wrote stories and produced 6pm and 11pm newscasts • Created and produced two sweep series: “Star Studded Makeover” and “Battle of the Bulge” • Emceed the 42nd Annual Jerry Lewis MDA Telethon • Directed and lead all facets of newscasts • Managed and lead a team of news reporters • Conducted interviews, wrote stories and produced 6pm and 11pm newscasts • Created and produced two sweep series: “Star Studded Makeover” and “Battle of the Bulge” • Emceed the 42nd Annual Jerry Lewis MDA Telethon



19 Action news

• Production Assistant

  • Nov 2004 - Nov 2006

  • Assisted and provided support for producers, directors, anchors and reporters for all facets of newscasts • Recalled, proofed and entered on-air font and graphics • Sorted and distributed scripts and worked the teleprompter • Transcribed interviews, logged media and performed administrative duties • Assisted and provided support for producers, directors, anchors and reporters for all facets of newscasts • Recalled, proofed and entered on-air font and graphics • Sorted and distributed scripts and worked the teleprompter • Transcribed interviews, logged media and performed administrative duties



E! Entertainment, The Lot Production Co.

• Greater Los Angeles Area

• Production Assistant

  • May 2002 - May 2004

  Researched stories and collected footage to prepare tapes for editing, transcribed interviews, logged media and performed administrative duties on the following projects: • The Lot Production Company – “In Her Shoes” film production • E! Entertainment – “101 Most Unforgettable SNL Moments,” “101 Reasons the 90’s Ruled” and “E News Live” Researched stories and collected footage to prepare tapes for editing, transcribed interviews, logged media and performed administrative duties on the following projects: • The Lot Production Company – “In Her Shoes” film production • E! Entertainment – “101 Most Unforgettable SNL Moments,” “101 Reasons the 90’s Ruled” and “E News Live”