Strategist

• Jan 2022 - Present

Founder & CEO at Building With Brods

• Feb 2018 - Present

Consult with women owned businesses on all aspects from ideation, to business development, marketing, sales, growth, and exit plan strategyDevelop repeatable marketing materials for small businesses including emails, flyers, branded content, and more Consult with women owned businesses on all aspects from ideation, to business development, marketing, sales, growth, and exit plan strategyDevelop repeatable marketing materials for small businesses including emails, flyers, branded content, and more

Owner

• Aug 2020 - Present

Senior Account Coordinator

• Nov 2018 - Mar 2020

Customer Experience Specialist

• Feb 2018 - Dec 2018

In-Store Trainer And Floor Manager

• Feb 2017 - Jan 2018

• Set daily/weekly/monthly goals with sales associates• Gave daily coaching and feedback to develop Sales Associates and keep on track to meet set goals• Identified needs and opportunities within shop and developed training with measurable impact• Interviewed, led hiring process and trained all new employees, 25 successful hire and training experiences• Led training and development seminars for product launches and selling techniques• Directly responsible for the growth and development of sales associates by creating and following up on SMART plans leading to several of their promotions• Executed and coordinated private party events, growing event business 200% over previous year• Worked with clients on details of private events from start to end, saw that every client need was met• Managed all store operations including associates, opening and closing of the shop and everyday tasks

Digital Marketing Lead

• Dec 2015 - Oct 2016

• Developed and implemented digital strategy for a fast growing national restaurant and entertainment complex that grew overall online engagement 500%• Created social media strategy that grew follower base by 125% across social platforms• Implemented tracking and analyzing reports to measure and optimize digital efforts• Led allocation and strategy for online advertising of a $600k marketing budget• Managed all content strategy and creation, oversaw production from ideation to execution• Worked with sponsors to execute on site events related to social media, including contests and giveaways• United marketing/creative process with overall business objectives • Worked with agency to redesign website and leverage SEO • Served as the online voice of the brand through regular customer engagement, complaint management, and crisis mitigation across all social and review platforms, including Yelp

Marketing Manager

• Feb 2014 - Jan 2016

Oversee the day-to-day aspects of running the office. Assist the owner in travel research and planning for clients with direct daily interaction with clients. Manage social media and email marketing while also running VagabondGALS-- a travel club for women. Daily management of website development and populating pages including travel blog. Assisted in planning for the coming year as well as brainstorming for development of the overall business model.Tasks included:-Helped launch successful startup business with personal focus on marketing and customer relations to reach breakeven point within first 15 months-Lead development of marketing strategy and implementation in direct collaboration with owner to leverage existing and build new customer relationships-Foster online communications through website and social media platforms to increase sales-Developed and managed email marketing campaign to regularly engage and educate customers-Managed customer interactions and dealt with complaints to create positive outcomes and build relationships -Used inbound marketing techniques to identify customer leads-Frequently left in charge of all office activities while owner was out of office-Developed web content to directly market travel to consumers

Area Sales Representative

• Jan 2015 - Sep 2015

-Managed Direct Customer Relationships in multi-city territory-Foster relationships with local establishments to directly grow business-Planned and executed area launch party events to increase brand awareness-Interacted with customers at events to sample and grow the brand -Managed Direct Customer Relationships in multi-city territory-Foster relationships with local establishments to directly grow business-Planned and executed area launch party events to increase brand awareness-Interacted with customers at events to sample and grow the brand

Store Consultant

• Jan 2012 - Jan 2014

• Working with local Rescue Mission store managers as a consultant to help improve overall sales • Analyzing pricing, layout, local demographics, and sales per square foot • Regular volunteering at other rescue mission outlets • Working with local Rescue Mission store managers as a consultant to help improve overall sales • Analyzing pricing, layout, local demographics, and sales per square foot • Regular volunteering at other rescue mission outlets

Marketing and Advertising Intern

• Jan 2011 - Jan 2014

Audited distribution, marketing, creation of media kit, promotions, and editorial work. Designed website and worked closely with staff to evolve website to meet the staff and community needs.

Marketing Intern

• 2010 - 2013

Communications and Marketing Intern

• May 2013 - Dec 2013

-Researched and implemented email marketing platform used to market to over 28,000 consumers and increase advertising revenue-Created a 2 -tier summer camp fair campaign for marketing to B2B and B2C, created all promotional material for market and increased event revenue -Designed various ads for clientele and created strategic advertising growth plans to increase spending of advertisers-Worked with developer to design and implement new website to increase online retail sales-Developed media kit for $2M publication company

Estēe Lauder Sales Associate

• Jun 2013 - Oct 2013

-Direct selling of makeup to women, consistently met sales goals through creating a lasting experience for customers to remember-Organization and execution of themed events, increased sales and consistently exceeded special event sales goals-Left job in the store because of conflicting school hours and was immediately offered and accepted freelance position -Direct selling of makeup to women, consistently met sales goals through creating a lasting experience for customers to remember-Organization and execution of themed events, increased sales and consistently exceeded special event sales goals-Left job in the store because of conflicting school hours and was immediately offered and accepted freelance position

Features Editor

• Jan 2012 - Jan 2013

Re-building music magazine on campus• Oversee group of editorial staff members, manage deadlines and coordinate articles• Attend regular staff meetings and work closely with other editors Re-building music magazine on campus• Oversee group of editorial staff members, manage deadlines and coordinate articles• Attend regular staff meetings and work closely with other editors

Resident Life Senator

• Jan 2010 - Jan 2011

Helped plan and execute campus events including, Free Water initiative, merchant discount program, and worked with United Nations to implement UN millennium development goals Helped plan and execute campus events including, Free Water initiative, merchant discount program, and worked with United Nations to implement UN millennium development goals