Experience

Vodori

• United States
• Software Development
• 1 - 100 Employee

• Senior Manager, Marketing Communications

  • Apr 2022 - Present

• Digital Marketing Manager

  • Nov 2020 - Apr 2022

  In my role as Digital Marketing Manager, I am responsible for Vodori's content programs which includes our website, thought leadership, content marketing, public relations, email marketing, and social media. My focus is creating original, value-adding content that raises brand awareness and generates leads for the Pepper Cloud Product Suite.

• Content Manager

  • Dec 2019 - Nov 2020

  Greater Chicago Area

• Senior Content Strategist

  • Jan 2019 - Dec 2019

  Greater Chicago Area - Lead content strategy and information architecture projects with life science clients - Contribute to Vodori lead-generation and lead-nurturing marketing and sales activities - Oversee and manage Vodori's thought leadership content strategy and development - Craft branded, action-oriented copy both for Vodori's marketing efforts and client projects - Convert information architectures and content strategies into visual wireframes



Bright Pink

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Digital Communications Manager

  • May 2018 - Jan 2019

  - Lead marketing & communications strategy for all digital platforms including website, blog, social media, email, and SMS text; serve as lead storyteller for evergreen and programmatic campaigns - Develop communications plan for internal audiences including education and support ambassadors; increase engagement of these audiences through communications tactics such as quarterly newsletters and curated digital forums - Synthesize complicated health-related information into content that… Show more - Lead marketing & communications strategy for all digital platforms including website, blog, social media, email, and SMS text; serve as lead storyteller for evergreen and programmatic campaigns - Develop communications plan for internal audiences including education and support ambassadors; increase engagement of these audiences through communications tactics such as quarterly newsletters and curated digital forums - Synthesize complicated health-related information into content that drives women to take life-saving action - Assist leadership in crafting organizational value statements and employee playbook, as well as serve as lead communicator to staff body

• Digital Communications Manager

  • Jan 2018 - May 2018

  Chicago, IL - Oversee and lead content strategy behind all digital communication channels including website, blog, social media, email, and SMS text messages - Serve as lead on brand voice and develop all cross-channel content and messaging - Develop and implement multi-channel marketing campaigns that contribute to organizational goals, such as March’s Women’s History Month #SelfCareandShare campaign; to date, campaigns have led to a 40% increase in engagement on social media and 10% growth of… Show more - Oversee and lead content strategy behind all digital communication channels including website, blog, social media, email, and SMS text messages - Serve as lead on brand voice and develop all cross-channel content and messaging - Develop and implement multi-channel marketing campaigns that contribute to organizational goals, such as March’s Women’s History Month #SelfCareandShare campaign; to date, campaigns have led to a 40% increase in engagement on social media and 10% growth of audiences on all channels - Conduct regular A/B testing on all digital communication to continuously improve engagement, open rates, click rates, conversion rates, and lead nurturing; leverage data insights to develop strategic communication & marketing strategies - Manage a full time communications intern; provide leadership and mentorship to grow intern’s skills and expertise as a communicator - Designed a new logo, web page, and one pager for a new donor giving society; collaborate with fund-development team to refine donor-centered communication strategies



University of San Francisco

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Aug 2016 - Dec 2017

  University of San Francisco - Lecture on topics ranging from mindful listening and relectant confidants to focus group facilitation - Mentor students one-on-one to help refine their writing and editing skills - Assist professors with management of course materials and grades - Grade student work and quizzes - Help students understand and become proficient in APA formatting Classes include: Communication and Everyday Life, Qualitative Research Methods, Intercultural Communication, International Conflict… Show more - Lecture on topics ranging from mindful listening and relectant confidants to focus group facilitation - Mentor students one-on-one to help refine their writing and editing skills - Assist professors with management of course materials and grades - Grade student work and quizzes - Help students understand and become proficient in APA formatting Classes include: Communication and Everyday Life, Qualitative Research Methods, Intercultural Communication, International Conflict and Alliance Building

• Guest Lecturer

  • Mar 2017 - Mar 2017

  Guest Lecturer for a graduate level Digital Communications course on the basics of information design, including typography, space, and color.



VIVA Social Impact Partners

• Business Consulting and Services
• 1 - 100 Employee

• Communications Specialist

  • Jan 2015 - Mar 2017

  San Carlos, CA - Promoted within company based on demonstrated leadership and communications skills - Designed, implemented, and led strategic communications planning and social marketing initiatives - Developed and copyedited creative, on-message collateral to educate and inform diverse and multicultural audiences - Created brand identities and provided consultation on brand management - Led development of informational websites from concept to launch - Designed high quality, beautiful, and… Show more - Promoted within company based on demonstrated leadership and communications skills - Designed, implemented, and led strategic communications planning and social marketing initiatives - Developed and copyedited creative, on-message collateral to educate and inform diverse and multicultural audiences - Created brand identities and provided consultation on brand management - Led development of informational websites from concept to launch - Designed high quality, beautiful, and informative graphics

• Communications Associate

  • Jul 2014 - Jan 2015

  San Carlos, CA - Supported strategic communications projects and initiatives - Developed content for family-focused marketing campaigns - Created strategic marketing materials and infographics - Managed client communications



Elder Law of Michigan

• United States
• Legal Services
• 1 - 100 Employee

• Communications Coordinator & Project Administrator

  • Dec 2013 - Jul 2014

  Lansing, Michigan Area - Oversaw and managed all social media and web engagement - Wrote and curated content for social media, blog, and website - Developed and implemented marketing, outreach, and fund-development materials - Administered webinars and oversaw webinar production for the Center for Elder Rights Advocacy - Wrote, edited, and managed organizational monthly e-newsletter

• Education and Communication Coordinator, AmeriCorps VISTA

  • 2012 - Dec 2013

  Lansing, Michigan Area - Managed all social media outlets, and was successful in increasing Facebook engagement by 20%, and Twitter followers by 60%. - Developed and implemented various organizational marketing and outreach campaigns - Website development, design, and management - Webinar production and facilitation



The Black Sheep

• Distribution Manager

  • Sep 2010 - Dec 2012

  - Oversaw the distribution of a weekly newspaper to over 100 locations in the East Lansing area - Communicated with corporate office to improve distribution routes, locations, and methods



Comunidad de Madrid

• Spain
• Government Administration
• 700 & Above Employee

• Intern

  • May 2011 - Jul 2011

  Madrid, Spain - Managed the front desk and all administrative duties - Assisted with weekly legal appointments - Customer relations: provided information to clients about the center's various classes and programs - Aided with weekly educational classes - Researched the topic of Spanish nationalism through the CEPI framework



Michigan Head Start Association

• Intern

  • Jan 2011 - May 2011

  East Lansing, MI - Assisted with the organization of the MHSA Annual Conference held in Kalamazoo, MI. - Reviewed and selected various workshop presenters. - Oversaw various logistical aspects of the conference.



Senator Irma Clark-Coleman

• Intern

  • Sep 2010 - Nov 2010

  Lansing, Michigan - Replied to constituent letters - Obtained experience working in a government setting - Conducted tasks associated with constituent contact and development