Experience

Otolith Labs

• United States
• Biotechnology
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2022 - Present

• Marketing and Web Design Intern

  • Dec 2020 - Jul 2022

  Produced and managed Facebook Ads and Google Ads. Conducted A/B testing to optimize ad reach and engagement. Utilized Google Analytics and Google Data Studio to analyze and present online advertising performance. Developed market research surveys, analyzed the data, and presented insights to the marketing executive team. Redesigned the website and created all social media posts; utilizing Adobe Photoshop, Illustrator and WordPress to increase website traffic and drive investors and… Show more Produced and managed Facebook Ads and Google Ads. Conducted A/B testing to optimize ad reach and engagement. Utilized Google Analytics and Google Data Studio to analyze and present online advertising performance. Developed market research surveys, analyzed the data, and presented insights to the marketing executive team. Redesigned the website and created all social media posts; utilizing Adobe Photoshop, Illustrator and WordPress to increase website traffic and drive investors and potential users to the site and social media channels.



The Fit Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Co-Founder | Marketing Director

  • May 2020 - Jul 2022

  Co-founded an online lifestyle magazine geared toward women in college, helped grow staff from 6 to 130+ members across 16 college campuses. Created the website; optimized SEO with meta tags to grow organic engagement: 85k+ visitors and 60k+ views on articles. Utilized Google Analytics to perform data analysis on website utilization, article views, re-posting patterns, and trend forecasting, to help strategize content development based on user interest. Managed a marketing team of… Show more Co-founded an online lifestyle magazine geared toward women in college, helped grow staff from 6 to 130+ members across 16 college campuses. Created the website; optimized SEO with meta tags to grow organic engagement: 85k+ visitors and 60k+ views on articles. Utilized Google Analytics to perform data analysis on website utilization, article views, re-posting patterns, and trend forecasting, to help strategize content development based on user interest. Managed a marketing team of 37, developed the brand image, and defined the target audience. Produced all content for Instagram, using social media marketing strategies to optimize follower engagement. Show less



Lehigh University Marketing Club

• President

  • Dec 2021 - May 2022



Alpha Phi International Fraternity

• United States
• Non-profit Organization Management
• 700 & Above Employee

• VP | Director of Social Media and Digital Marketing

  • Nov 2020 - Nov 2021



The Brown and White

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Head Photo Editor

  • Jan 2020 - Jan 2021

  Managed a staff of 1 Deputy, 3 Associate Editors and 35+ photographers. Led press nights (12+ hrs/wk) and worked with head editorial staff to produce high quality publications. In charge of all visuals for print and web publication: assigned photos, advised on photo composition, wrote captions, and utilized Adobe Illustrator and Photoshop to edit all photos and graphics. Previously: Photo Journalism Teaching Assistant, Photographer, and Reporter