Annalisa Berryhill

Area Director of Sales at B. F. Saul Company Hospitality Group
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US

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Ursula McNamara, CGMP

Amazingly dependable is the phrase that comes to mind when I think about Annalisa. I’ve had the pleasure of working with Annalisa at both the Hilton Embassy Row and Kimpton Hotels, during which she demonstrated an extraordinary level of being detail oriented, goal focused, and showcased her commitment to accountability. Above all, I was impressed with Annalisa's ability to proactively anticipate the clients needs to execute flawless events.

Nelson Greene, III

Recommending Annalisa might just be the easiest thing I'll ever do. You will never find a greater blend of passion and compassion. She is brilliant, capable and creative and dedicated to providing the best experience for everyone. She stands by her people and her product and she proves her worth day in and day out. She can be relied on, believed in, but most importantly, trusted.

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Experience

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Area Director of Sales
      • Sep 2022 - Present

    • Director of Sales
      • Feb 2022 - Sep 2022

    • Regional Director of Sales, SMERF Segment
      • Aug 2019 - Feb 2022

      Responsible for the social SMERF (Social, Military, Education, Religious, and Fraternal) market in the B. F. Saul Hospitality Group portfolio of hotels with various sales initiatives ensuring our Tysons Corner, Arlington, and Dulles properties are showcased.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Board Director of Professional Development
      • Jul 2020 - Feb 2022

      Currently serving as Board Director of Professional Development for the 2020-2021 term. The Professional Development committee creates, promotes, sets the foundation for and executes phenomenal Educational Experiences, lovingly known within the Chapter as our “e2” events! These e2s provide the MPI Potomac membership with relevant, career advancing sessions at least five times each year. Members of this committee are in charge of all aspects of logistical planning, from topic & speaker… Show more Currently serving as Board Director of Professional Development for the 2020-2021 term. The Professional Development committee creates, promotes, sets the foundation for and executes phenomenal Educational Experiences, lovingly known within the Chapter as our “e2” events! These e2s provide the MPI Potomac membership with relevant, career advancing sessions at least five times each year. Members of this committee are in charge of all aspects of logistical planning, from topic & speaker selection, room & A/V set, transportation and on-site coordination. We actively seek member feedback to determine which topics have the greatest impact on day-to-day life in the meetings profession and events are enjoyed by the entire membership, as well as the Washington, DC Metro community.

    • Board Director of Business Development
      • Jul 2019 - Jun 2020

      Served as Director of the Business Development Committee for the MPI Potomac Chapter for the 2019-2020 term. The goal of the committee is to have a strong base of cash and in-kind partner support for MPI Potomac programs and activities throughout the year. We ensure the standards of recognition are implemented at all chapter events and manage the relationship with the chapter's contracted cash and in-kind partners.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Task Force
      • Jun 2019 - Aug 2019

    • United States
    • Hospitality
    • 700 & Above Employee
    • Associate Director Of Sales
      • Sep 2018 - May 2019

      Solicited, negotiated, and booked new and repeat group business for the Association and Non-Profit markets. Led team of three as acting Director of Sales from February 2019 – May 2019. Organized and facilitated inter-departmental communication for upcoming groups when Sales & Service Manager departed in February. Submitted weekly sales department activities and wins to each hotel General Manager. Attended monthly P&L meetings with hotel ownership to review sales department strategies and… Show more Solicited, negotiated, and booked new and repeat group business for the Association and Non-Profit markets. Led team of three as acting Director of Sales from February 2019 – May 2019. Organized and facilitated inter-departmental communication for upcoming groups when Sales & Service Manager departed in February. Submitted weekly sales department activities and wins to each hotel General Manager. Attended monthly P&L meetings with hotel ownership to review sales department strategies and current pace. Show less Solicited, negotiated, and booked new and repeat group business for the Association and Non-Profit markets. Led team of three as acting Director of Sales from February 2019 – May 2019. Organized and facilitated inter-departmental communication for upcoming groups when Sales & Service Manager departed in February. Submitted weekly sales department activities and wins to each hotel General Manager. Attended monthly P&L meetings with hotel ownership to review sales department strategies and… Show more Solicited, negotiated, and booked new and repeat group business for the Association and Non-Profit markets. Led team of three as acting Director of Sales from February 2019 – May 2019. Organized and facilitated inter-departmental communication for upcoming groups when Sales & Service Manager departed in February. Submitted weekly sales department activities and wins to each hotel General Manager. Attended monthly P&L meetings with hotel ownership to review sales department strategies and current pace. Show less

    • United States
    • Restaurants
    • 700 & Above Employee
    • Sales Manager
      • Sep 2018 - Sep 2018

    • United States
    • Hospitality
    • 1 - 100 Employee
    • National Sales Manager
      • Sep 2015 - Jan 2018

      Showcased Washington, D.C. and Baltimore, MD as prime meeting and incentive destinations to corporate and association clients. Developed and built a client base while designing their events to include our services with the AlliedPRA Washington, D.C. performance team for memorable programs. Showcased Washington, D.C. and Baltimore, MD as prime meeting and incentive destinations to corporate and association clients. Developed and built a client base while designing their events to include our services with the AlliedPRA Washington, D.C. performance team for memorable programs.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Regional Senior Group Sales Manager
      • Oct 2014 - Jun 2015

      Oversaw event and off-site catering sales for (10) restaurants in the Mid-Atlantic region. Managed restaurant staff to ensure guidelines were followed to corporate standards for all events sold. During the (9) months of employment before laid off, personally tripled catering sales from prior year's monthly sales with prospecting and sales efforts. Oversaw event and off-site catering sales for (10) restaurants in the Mid-Atlantic region. Managed restaurant staff to ensure guidelines were followed to corporate standards for all events sold. During the (9) months of employment before laid off, personally tripled catering sales from prior year's monthly sales with prospecting and sales efforts.

    • Director of Sales
      • Aug 2012 - Jul 2014

      Established customer relationships to secure repeat corporate business in the 600 person capacity bowling lounge in the heart of the Chinatown neighborhood of Washington, D.C. Actively solicited for new corporate and social business for the Washington, D.C. venue, as well as, (2) off-site venues remotely from June 2013-August 2013. Member of the 1st company wide Advisory Board from 2013-2014.

    • Sales Manager
      • Aug 2009 - Aug 2012

      Established customer relationships to secure repeat corporate business in the 600 person capacity bowling lounge in the heart of the Chinatown neighborhood of Washington, D.C. Actively solicited for new corporate and social business. Promoted in 2012 to Director of Sales.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Manager/Convention Services Manager/Catering Manager
      • Jul 2003 - Mar 2009

      Over the course of employment with the management firm IHR, worked in (3) hotels - Hilton Crystal City at National Airport, Hilton Washington Embassy Row (now Embassy Row Hotel), and the Sheraton National Hotel (now Sheraton Pentagon City. Group Sales & Convention Services Manager at Sheraton National: From May 2007 to January 2008 prospected and booked Corporate & Tour and Travel markets room and event business. As the Convention Services Manager upsold Food, Beverage, and Audio… Show more Over the course of employment with the management firm IHR, worked in (3) hotels - Hilton Crystal City at National Airport, Hilton Washington Embassy Row (now Embassy Row Hotel), and the Sheraton National Hotel (now Sheraton Pentagon City. Group Sales & Convention Services Manager at Sheraton National: From May 2007 to January 2008 prospected and booked Corporate & Tour and Travel markets room and event business. As the Convention Services Manager upsold Food, Beverage, and Audio Visual services for on-site meetings. Catering & Convention Sales Manager at Hilton Washington Embassy Row: From February 2004 to May 2007 I sold and serviced personal local catering business with (10) rooms or less on peak. Serviced all group business for the hotel as well. In lieu of a Director of Catering submitted forecasting reports weekly to supervisor. Catering Sales Manager for Hilton Crystal City: From July 2013 to February 2004 sold and serviced local catering for the Government marketing with (10) rooms or less on peak. Show less Over the course of employment with the management firm IHR, worked in (3) hotels - Hilton Crystal City at National Airport, Hilton Washington Embassy Row (now Embassy Row Hotel), and the Sheraton National Hotel (now Sheraton Pentagon City. Group Sales & Convention Services Manager at Sheraton National: From May 2007 to January 2008 prospected and booked Corporate & Tour and Travel markets room and event business. As the Convention Services Manager upsold Food, Beverage, and Audio… Show more Over the course of employment with the management firm IHR, worked in (3) hotels - Hilton Crystal City at National Airport, Hilton Washington Embassy Row (now Embassy Row Hotel), and the Sheraton National Hotel (now Sheraton Pentagon City. Group Sales & Convention Services Manager at Sheraton National: From May 2007 to January 2008 prospected and booked Corporate & Tour and Travel markets room and event business. As the Convention Services Manager upsold Food, Beverage, and Audio Visual services for on-site meetings. Catering & Convention Sales Manager at Hilton Washington Embassy Row: From February 2004 to May 2007 I sold and serviced personal local catering business with (10) rooms or less on peak. Serviced all group business for the hotel as well. In lieu of a Director of Catering submitted forecasting reports weekly to supervisor. Catering Sales Manager for Hilton Crystal City: From July 2013 to February 2004 sold and serviced local catering for the Government marketing with (10) rooms or less on peak. Show less

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