Annalie Sabri Ledesma
Strategic communications advisor at Zone Agtech- Claim this Profile
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Bio
Experience
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Zone Agtech
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Strategic communications advisor
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Feb 2023 - Present
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My Intelligent Machines Inc.
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Canada
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Software Development
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1 - 100 Employee
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Marketing Manager
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Feb 2022 - Feb 2023
-Lead development of multi-channel marketing plan (digital, advertising, media, sponsorship), including the development of OKRs and liaison with cross-functional team members;- Support development and monitoring of annual budget and eligibility of expenses to governmentalsubsidies;-Production of budgetary reports for executive approval and ongoing monitoring;-Lead production of visualization and reporting.-MKT & Comm Strategic planning and budget-Support the development of MKT & Comm OKRs and ongoing monitoring;-Production of slides for board and executive meetings (featuring key OKRs and recommendations);-Co-development of process mapping and produce mapping (flow chart) -Market Research (Competitive Landscape, target market, segmentation) -Develop and execute a cohesive marketing and communications strategy, ensuring brand consistency, and manage the creation of advertising, and promotional materials, press releases, brochures, animations and videos utilizing the online web and social media platforms, as well as printed and other traditional formats.- Increase MIMs visibility by applying in conferences, speaking opportunities, awards and accelerators. Show less
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Community Manager
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Feb 2020 - Mar 2022
-Management of MIMs’ main social media platforms (content development, increase engagement)-Manage & Lead content posting, editing on MIMs website-Lead development and launch of newsletters, mass mailing and metrics monitoring.-Manage media enquiries.- Lead press releases distribution, - Lead external event coordination (application forms for awards, conference presentations, accelerators, conference registrations and logistics.- Lead MIMs employees engagement (Quarantini, Trivia Games, Lunch Workout, Team building events organizer, Lunch& Learn, Management Meeting English recap, Coffee breaks).-Manage internal community on Slack (Social activities, Social Releases);-Create, produce and edit employee material (mosaique, videos) for celebrations and team presentations. Show less
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Marketing Coordinator
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Sep 2017 - Feb 2020
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Marketing Assistant
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Jun 2017 - Sep 2017
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Couture Nuptial
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Montreal, Canada Area
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Sales and Customer Service Representative
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Mar 2010 - Sep 2017
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Education
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Université du Québec à Montréal
Certificate, Marketing/Marketing Management, General -
Université du Québec à Montréal
Bachelor's degree, Biochemistry