Anna Lequio
Sales Director and Sales Representative at KEENA Co.- Claim this Profile
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Inglese -
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French Limited working proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Diego D'Ambrosi
Anna è una persona brillante, precisa, responsabile e molto affidabile. Sa gestire le priorità in maniera autonoma, imparare in fretta e relazionarsi sempre nel modo migliore.
Stefano Ravani
Fast learner, team player, passionate. Young and talented, for sure a person who I would reccomend and trust
Diego D'Ambrosi
Anna è una persona brillante, precisa, responsabile e molto affidabile. Sa gestire le priorità in maniera autonoma, imparare in fretta e relazionarsi sempre nel modo migliore.
Stefano Ravani
Fast learner, team player, passionate. Young and talented, for sure a person who I would reccomend and trust
Diego D'Ambrosi
Anna è una persona brillante, precisa, responsabile e molto affidabile. Sa gestire le priorità in maniera autonoma, imparare in fretta e relazionarsi sempre nel modo migliore.
Stefano Ravani
Fast learner, team player, passionate. Young and talented, for sure a person who I would reccomend and trust
Diego D'Ambrosi
Anna è una persona brillante, precisa, responsabile e molto affidabile. Sa gestire le priorità in maniera autonoma, imparare in fretta e relazionarsi sempre nel modo migliore.
Stefano Ravani
Fast learner, team player, passionate. Young and talented, for sure a person who I would reccomend and trust
Credentials
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Project Management Professional (PMP)®
Project Management Institute
Experience
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KEENA Co.
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United States
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Manufacturing
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1 - 100 Employee
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Sales Director and Sales Representative
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Apr 2017 - Present
Wholesales Agency representing home, gift and fashion accessories lines in the US (West Coast) • Represent 40+ lines of home décor, gift, kids and fashion accessories and increase their wholesale business with independent stores • Create and execute business strategies to support brand initiatives and to achieve the company’s marketing and sales objectives • Collaborate with vendors and retail store management, to conceptualize integrated marketing strategies • Participate to the main Trade Shows in California and Las Vegas to meet with buyers and vendors, increase wholesale business and remain current on the cutting-edge fashion trends • Trend-scouting; review and evaluate new designer lines with CEO, CMO and Merchandising Director • Assist Showroom Manager with management, operations and merchandise Show less
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Marketing Manager & Sales Representative
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Apr 2014 - Present
Wholesales Fashion Agency representing select fashion brands in the US (Hawaii, California) and Japan. • Spearhead the creation and implementation of strategic marketing and sales initiatives for the apparel designers; implement wholesale business development initiatives, line sheets, social media marketing activities. • Achieve marketing and sales objectives by contributing competitive analysis and research and providing recommendations to increase overall profitability • Collaborate with designers and retail store management, to conceptualize integrated marketing strategies • Organize Trade Shows in Japan, Hawaii and LA to increase brand awareness and wholesale opportunities • Key contributor in the creation of company website; oversee all social media communications • Responsible for remaining current on popular and cutting-edge fashion trends • Coordinate with management to develop advertising and public relations promotions, activities, and events • Creator of corporate guide on how to position company’s expansion of public relations offerings Show less
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App42 Srl - Finger Talks
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Software Development
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Co-founder and Product Manager
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Apr 2012 - Apr 2015
Italian digital startup created to design and develop mobile applications for kids with special needs. • Startup creator and co-founder; project manager responsible for development of two applications: “Immaginario” and “Aritmeticando” • Provided market research and competitive analysis needed to design applications, partnered with developers to design user interface and product features; • Maintained company portfolio of applications; led corporate initiative to transition to the international market • Established a network of specialized educators and therapists to provide consulting on the development of application features and functionality • Recipient of numerous awards including: • Aritmeticando, featured Best of App Store 2013 (Italian store) by Apple; won Best app for Mobile accessibility at SMAU Mobile App Awards 2013 • Immaginario, Best app for patients at AboutPharma Digital Awards 2013 Show less
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Marketing Coordinator (Kauai & Waikiki)
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Nov 2013 - Mar 2014
Leading manufacturer and wholesaler of women’s apparel and swimwear. • Collaborated with executive management to understand corporate business demands and marketing initiatives; conducted market analysis and made recommendations based on trends • Collected customer information and sales data; presented reported findings to senior-level management • Developed corporate communication strategy including target market, channels of distribution, new investments and overall objectives and mission; led corporate wholesale expansion into Japanese market • Designed digital and print materials (lookbooks, line sheets, flyers, and social media graphics); reviewed photography assets; planned and managed social media campaigns and calendars • Provided artistic direction for advertisements; organized and coordinated photoshoots, special events and promotional offering material • Maintained vendor relationships, scouted market for new suppliers and product packaging solutions • Conducted analysis on B2B sales and production for the expansion to the wholesale market Show less
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Vidiemme Consulting
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Italy
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1 - 100 Employee
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Marketing Specialist
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Apr 2011 - Apr 2012
Italian firm specializing in technology, innovation, and web/mobile solution consulting. • Led all planning, implementing, and evaluation of product communication and public relations campaigns • Supported sales operations by providing accurate sales kits or ad hoc pre-sales material as needed • Performed analysis of digital markets in pursuit of finding the best possible solution for clients; consistently discovered new trends and cutting-edge ideas • Partnered with internal product managers to develop marketing strategies around featured solutions • Consulted clientele in various industries on social media management, including digital marketing integrated media marketing Show less
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Voyage Prive
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France
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Travel Arrangements
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500 - 600 Employee
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Marketing & Acquisition Specialist
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Jun 2010 - Apr 2011
Invitation only, member exclusive online travel club. • Managed new member acquisition campaigns, ensured all corporate communication and marketing materials were accurate and up to company standard • Responsible for the creation distribution of the company newsletter; utilized network of PR agencies to increase company awareness and image • Spearheaded the implementation of loyalty and viral campaigns to existing club members, provided key ratios and ROI data analysis to executive management and sales teams • Key contributor in the improvement of website quality in terms of usability, contents and product presentation • Collaborated with third party marketing firms to establish and generate leads of prospective clients Show less
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Funambol
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United States
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Wireless Services
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1 - 100 Employee
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Marketing Specialist
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Jan 2010 - Apr 2010
Leader of open source mobile cloud software. Served as support to the Marketing Manager, responsible for performing competitor analysis and evaluating options and strategies for a new “freemium” business model. Leader of open source mobile cloud software. Served as support to the Marketing Manager, responsible for performing competitor analysis and evaluating options and strategies for a new “freemium” business model.
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CommStrategy
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Advertising Services
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1 - 100 Employee
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Analyst
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Jan 2008 - Dec 2009
• Partnered directly with agency owner and sales manager to analyze mobile and website traffic • Utilized qualitative and quantitative data provided by Nielsen and comScore to create proprietary and multi-channel reports presented to financial institutions and tourism departments (reporting variables included Digital Finance, Digital Credit, Green Banking , and Online Travel Studies) • Provided recommendations and relevant business cases to executive management on how to increase website traffic; consulted on user optimization and site accessibility Show less
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Education
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2005 - 2008
Università Cattolica del Sacro Cuore
Master's degree, Business Communication -
2002 - 2005
Università Cattolica del Sacro Cuore
Bachelor's degree, Communicational Sciences
Community
