Data Analyst, CX

• Feb 2022 - Present

• Perform quantitative and qualitative linguistic analysis through the experience of a customer on their journey with different diseases and treatments • Gather data through NetBase, Semrush, Google Ads, and build customized online data scrapers using Python and Selenium • Clean and analyze the dataset using Python to answer a variety of Key Business Questions through algorithms with sentiment analysis, LDA models, Scattertext, and many more • Create and present a final deck for the client that shares insights into the customer journey and ways to apply these insights in their marketing • Onboard teammates by teaching them linguistic analysis and guiding them through their projects Show less

Web Analyst

• Oct 2020 - Jan 2022

• Implemented web analytics properties across Google Analytics and Google Tag Manager for Johnson & Johnson’s (Janssen) pharmaceutical brands by developing segmentation, tags, triggers, and variables to ensure accurate tracking of website activity • Automated reports by using Python with Pandas and Matplotlib to pull data from Google Analytics into tables and graphs for analysis • Collaborated with the Media, Paid Search, SEO, and CRM teams to gain a better understanding of website behavior and project manage reports across these channels • Presented share-outs to clients with qualitative and quantitative data and insights to improve website engagement, goals, and overall business KPIs Show less

Junior Analyst

• Aug 2019 - Mar 2020

• Designed and implemented data-driven digital marketing strategies on Facebook, Instagram, Google Display, and YouTube for non-profit arts organizations. Used a full-funnel marketing approach to achieve various client's goals and objectives • Built custom tracking through Google Tag Manager and Google Analytics to better understand user behavior• Created reports in Dataroma to provide important campaign insights and future marketing recommendations for clients• Provided training, resources, and support for clients, primarily for content creation• Assisted with new staff trainings• Clients included Michigan Opera Theatre, Edmonton Symphony Orchestra, The Philadelphia Orchestra, Dallas Symphony Orchestra, The Washington Ballet, Alliance Theatre, The Rubin Museum, Tennessee Performing Arts Center, and The Atlanta Opera Show less

Digital Marketing Intern

• Jun 2019 - Jul 2019

Teacher Assistant

• Jan 2019 - May 2019

• Answered students' questions for labs in Big Data: Mining, Analytics, and Knowledge Discovery • Answered students' questions for labs in Big Data: Mining, Analytics, and Knowledge Discovery

Summer Intern

• Jun 2018 - Aug 2018

• Created a new database to manage volunteers and donations for the ballet company • Assisted with the creation of a Guild, budgeting for the fiscal year, marketing, and development • Created a new database to manage volunteers and donations for the ballet company • Assisted with the creation of a Guild, budgeting for the fiscal year, marketing, and development

Founder/President Furman University Dance Club

• Feb 2017 - May 2018

• Coordinated all activities, group classes, community events with the Greenville performing arts community and managed budgets• Planned Dance Club's first performance entitled "A Dance with Chance", which used Merce Cunningham's chance dance method. This involved bringing in a professional instructor, managing a marketing team, and communicating between 18 dancers

Student Researcher - Department of Economics

• Aug 2017 - Dec 2017

• Researched on how donations and grants to the performing arts increases Real GDP per capita • Gathered data, ran and interpreted linear regressions with Stata, and developed data visualizations with Tableau

Human Computer Interaction (HCI) Student Researcher

• Jun 2017 - Aug 2017

• Collaborated with a partner to expand a virtual mock interview system previously developed by other Furman student researchers• Implemented tools that allow the user to design an interviewer/interviewee avatar, record questions/answers, and watch a mock interview with their recordings, increasing the ability of the participant to understand what an interviewer is looking for

Assistant/Substitute Instructor

• Jan 2017 - Apr 2017

• Taught two-three year olds ballet two times a week. Substitute for older classes when needed • Taught two-three year olds ballet two times a week. Substitute for older classes when needed

Counselor

• Jun 2016 - Aug 2016

• Head of fencing for adolescent girls attending overnight camp • Coordinated activities and led instruction in basic and advanced fencing technique • In charge of overnight housing for nine-year old campers • Head of fencing for adolescent girls attending overnight camp • Coordinated activities and led instruction in basic and advanced fencing technique • In charge of overnight housing for nine-year old campers

Counselor

• Jun 2015 - Aug 2015

• Assistant in fencing for girls attending overnight camp • In charge of overnight housing for nine-year old campers • Assistant in fencing for girls attending overnight camp • In charge of overnight housing for nine-year old campers