Anneliese Klainbaum
Director of Marketing & Membership at American Craft Spirits Association (ACSA)- Claim this Profile
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Bio
Adam Van Fossen
I had the pleasure of working with Anna as she led the content marketing, comms/PR, and project management efforts for my teams at SevenFifty and later, Provi. She was an invaluable asset to the team when it was small, where she not only oversaw content, but many other aspects of the marketing stack. She also helped the team scale as we grew into a larger, more complex org by creating processes and systems so our team didn't lose track of what mattered during the rapidly-changing growth stage. All that, and she played a key role in fostering a warm and engaging culture at work -- both through her management skills and by helping us successfully navigate the acquisition of our original company and merging teams and cultures together. Oh, and as an individual contributor, her writing, editing, and content strategy skills are also off the charts. I highly recommend Anna in either an early stage or a growth stage company.
Courtney McIntyre
Anna is a highly talented communicator, marketer, and leader. She can take complex concepts and frame them in a way anyone can understand while also ensuring that they resonate with her target audience. Anna can fully exist in both the strategic and tactical aspects of marketing, taking campaigns from ideation to execution. Additionally, she is compassionate and empathetic but clear with her expectations as a manager and leader. Anna fosters a transparent and collaborative team culture where you feel trusted, supported, and challenged. As someone reporting to her, I knew what was necessary to succeed in my role and grow within the company. She is a pleasure to work with and an asset to any team.
Thomas Griffiths, Certified Master Chef
I enjoyed the pleasure of working closely with Anna as she built a trends research program for Campbell's Culinary and Baking Institute. Anna quickly became a trusted partner and driving force behind the Campbell's Culinary Trendscape since its inception in 2014, shaping the program's brand, directing content strategy and tracking food and beverage trends for the culinary group. I consider Anna to be an extremely knowledgeable trend tracker, adept at working with culinary R&D teams and applying a fresh perspective on foodservice and retail trends. She is collaborative and impressive! Anna always creates inspiring, educational content and research reports/presentation decks of exceptional quality, which helped grow Campbell's presence as a culinary authority in the CPG arena and expand the culinary team's influence internally. I also leveraged Anna's insights and opinions and commonly utilised her skill as a communications writer in other applications, such as departmental strategic plans and executive writing. To recap, I've always found Anna to be easy to work with, an outstanding team player, and an asset to the culinary team in her role as a recommended consultant.
Adam Van Fossen
I had the pleasure of working with Anna as she led the content marketing, comms/PR, and project management efforts for my teams at SevenFifty and later, Provi. She was an invaluable asset to the team when it was small, where she not only oversaw content, but many other aspects of the marketing stack. She also helped the team scale as we grew into a larger, more complex org by creating processes and systems so our team didn't lose track of what mattered during the rapidly-changing growth stage. All that, and she played a key role in fostering a warm and engaging culture at work -- both through her management skills and by helping us successfully navigate the acquisition of our original company and merging teams and cultures together. Oh, and as an individual contributor, her writing, editing, and content strategy skills are also off the charts. I highly recommend Anna in either an early stage or a growth stage company.
Courtney McIntyre
Anna is a highly talented communicator, marketer, and leader. She can take complex concepts and frame them in a way anyone can understand while also ensuring that they resonate with her target audience. Anna can fully exist in both the strategic and tactical aspects of marketing, taking campaigns from ideation to execution. Additionally, she is compassionate and empathetic but clear with her expectations as a manager and leader. Anna fosters a transparent and collaborative team culture where you feel trusted, supported, and challenged. As someone reporting to her, I knew what was necessary to succeed in my role and grow within the company. She is a pleasure to work with and an asset to any team.
Thomas Griffiths, Certified Master Chef
I enjoyed the pleasure of working closely with Anna as she built a trends research program for Campbell's Culinary and Baking Institute. Anna quickly became a trusted partner and driving force behind the Campbell's Culinary Trendscape since its inception in 2014, shaping the program's brand, directing content strategy and tracking food and beverage trends for the culinary group. I consider Anna to be an extremely knowledgeable trend tracker, adept at working with culinary R&D teams and applying a fresh perspective on foodservice and retail trends. She is collaborative and impressive! Anna always creates inspiring, educational content and research reports/presentation decks of exceptional quality, which helped grow Campbell's presence as a culinary authority in the CPG arena and expand the culinary team's influence internally. I also leveraged Anna's insights and opinions and commonly utilised her skill as a communications writer in other applications, such as departmental strategic plans and executive writing. To recap, I've always found Anna to be easy to work with, an outstanding team player, and an asset to the culinary team in her role as a recommended consultant.
Adam Van Fossen
I had the pleasure of working with Anna as she led the content marketing, comms/PR, and project management efforts for my teams at SevenFifty and later, Provi. She was an invaluable asset to the team when it was small, where she not only oversaw content, but many other aspects of the marketing stack. She also helped the team scale as we grew into a larger, more complex org by creating processes and systems so our team didn't lose track of what mattered during the rapidly-changing growth stage. All that, and she played a key role in fostering a warm and engaging culture at work -- both through her management skills and by helping us successfully navigate the acquisition of our original company and merging teams and cultures together. Oh, and as an individual contributor, her writing, editing, and content strategy skills are also off the charts. I highly recommend Anna in either an early stage or a growth stage company.
Courtney McIntyre
Anna is a highly talented communicator, marketer, and leader. She can take complex concepts and frame them in a way anyone can understand while also ensuring that they resonate with her target audience. Anna can fully exist in both the strategic and tactical aspects of marketing, taking campaigns from ideation to execution. Additionally, she is compassionate and empathetic but clear with her expectations as a manager and leader. Anna fosters a transparent and collaborative team culture where you feel trusted, supported, and challenged. As someone reporting to her, I knew what was necessary to succeed in my role and grow within the company. She is a pleasure to work with and an asset to any team.
Thomas Griffiths, Certified Master Chef
I enjoyed the pleasure of working closely with Anna as she built a trends research program for Campbell's Culinary and Baking Institute. Anna quickly became a trusted partner and driving force behind the Campbell's Culinary Trendscape since its inception in 2014, shaping the program's brand, directing content strategy and tracking food and beverage trends for the culinary group. I consider Anna to be an extremely knowledgeable trend tracker, adept at working with culinary R&D teams and applying a fresh perspective on foodservice and retail trends. She is collaborative and impressive! Anna always creates inspiring, educational content and research reports/presentation decks of exceptional quality, which helped grow Campbell's presence as a culinary authority in the CPG arena and expand the culinary team's influence internally. I also leveraged Anna's insights and opinions and commonly utilised her skill as a communications writer in other applications, such as departmental strategic plans and executive writing. To recap, I've always found Anna to be easy to work with, an outstanding team player, and an asset to the culinary team in her role as a recommended consultant.
Adam Van Fossen
I had the pleasure of working with Anna as she led the content marketing, comms/PR, and project management efforts for my teams at SevenFifty and later, Provi. She was an invaluable asset to the team when it was small, where she not only oversaw content, but many other aspects of the marketing stack. She also helped the team scale as we grew into a larger, more complex org by creating processes and systems so our team didn't lose track of what mattered during the rapidly-changing growth stage. All that, and she played a key role in fostering a warm and engaging culture at work -- both through her management skills and by helping us successfully navigate the acquisition of our original company and merging teams and cultures together. Oh, and as an individual contributor, her writing, editing, and content strategy skills are also off the charts. I highly recommend Anna in either an early stage or a growth stage company.
Courtney McIntyre
Anna is a highly talented communicator, marketer, and leader. She can take complex concepts and frame them in a way anyone can understand while also ensuring that they resonate with her target audience. Anna can fully exist in both the strategic and tactical aspects of marketing, taking campaigns from ideation to execution. Additionally, she is compassionate and empathetic but clear with her expectations as a manager and leader. Anna fosters a transparent and collaborative team culture where you feel trusted, supported, and challenged. As someone reporting to her, I knew what was necessary to succeed in my role and grow within the company. She is a pleasure to work with and an asset to any team.
Thomas Griffiths, Certified Master Chef
I enjoyed the pleasure of working closely with Anna as she built a trends research program for Campbell's Culinary and Baking Institute. Anna quickly became a trusted partner and driving force behind the Campbell's Culinary Trendscape since its inception in 2014, shaping the program's brand, directing content strategy and tracking food and beverage trends for the culinary group. I consider Anna to be an extremely knowledgeable trend tracker, adept at working with culinary R&D teams and applying a fresh perspective on foodservice and retail trends. She is collaborative and impressive! Anna always creates inspiring, educational content and research reports/presentation decks of exceptional quality, which helped grow Campbell's presence as a culinary authority in the CPG arena and expand the culinary team's influence internally. I also leveraged Anna's insights and opinions and commonly utilised her skill as a communications writer in other applications, such as departmental strategic plans and executive writing. To recap, I've always found Anna to be easy to work with, an outstanding team player, and an asset to the culinary team in her role as a recommended consultant.
Credentials
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Professional Baking Certificate (Level 2)
Epicurean School of Cooking, Los AngelesJun, 2009- Nov, 2024 -
Advanced Wine Certificate
Wine and Spirit Education Trust (WSET)Jun, 2002- Nov, 2024
Experience
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American Craft Spirits Association (ACSA)
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Director of Marketing & Membership
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Jul 2023 - Present
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Independent
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New York, New York, United States
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Sr. Writer & Content Strategy Consultant
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Jan 2013 - Present
Clients include: Union POS | Philadelphia Museum of Art | American Craft Distillers Association | Campbell Soup Company | Pepperidge Farm | Almond Board of California | Specialty Food Association | MGM Resorts | BNY Mellon | Porter Novelli | Wagstaff Worldwide | Boston Globe | Sosland Publishing | Institute of Food Technologists | Drew University Clients include: Union POS | Philadelphia Museum of Art | American Craft Distillers Association | Campbell Soup Company | Pepperidge Farm | Almond Board of California | Specialty Food Association | MGM Resorts | BNY Mellon | Porter Novelli | Wagstaff Worldwide | Boston Globe | Sosland Publishing | Institute of Food Technologists | Drew University
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Provi
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United States
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Food and Beverage Services
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200 - 300 Employee
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Sr. Marketing Manager, Brand and Communications
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Jan 2022 - Nov 2022
Development and implementation of brand strategy for a fast-paced beverage alcohol industry SaaS ecommerce marketplace. (Formerly SevenFifty) Development and implementation of brand strategy for a fast-paced beverage alcohol industry SaaS ecommerce marketplace. (Formerly SevenFifty)
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SevenFifty
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United States
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Software Development
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1 - 100 Employee
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Sr. Marketing Manager, Brand and Communications
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Jan 2020 - Jan 2022
Content marketing, brand development, and public relations for growing start-up B2B marketplace for beverage alcohol and its award-winning trade magazine, SevenFifty Daily. (Now Provi)
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Content Marketing
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Apr 2019 - Jan 2020
Digital communications that contribute to brand awareness and demand gen, including email marketing, blog, magazine, and industry reports.
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The Brooklyn Kitchen
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Retail
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1 - 100 Employee
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Director of Culinary & Wine Education
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2012 - 2013
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Director of Marketing and PR
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Sep 2005 - 2012
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Director of Marketing and PR
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Oct 2008 - Dec 2010
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Boston University
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United States
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Higher Education
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700 & Above Employee
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Assistant Director
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Feb 2001 - Jun 2004
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Education
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Boston University
Master, Gastronomy (Food Studies) -
University of Florida
BA, English, Women's Studies