Graphic Designer

• Jan 2022 - Present

Freelance Graphic Designer and Artist

• May 2013 - Present

Execute creative direction for the development of comprehensive brand identity packages and promotional event collateral for individual clients Consult with clients to establish project scope, timeline, budget and overall expectations Proactively manage communication while meeting project milestones laid out within each project’s contract Execute creative direction for the development of comprehensive brand identity packages and promotional event collateral for individual clients Consult with clients to establish project scope, timeline, budget and overall expectations Proactively manage communication while meeting project milestones laid out within each project’s contract

Creative Director

• Oct 2013 - Jan 2022

Creative director and communication liaison of continual interdependent large- and small-scale projects requiring initiation and oversight of creative briefings, content creation and curation, budgeting, scheduling, design development, review, production and follow-up analysis Initiate the creative direction and fulfillment of internal and external marketing collateral, both traditional and digital including comprehensive identity packages for departments and programs, digital resource templates, stationery, direct mail pieces, print ads, publication spreads, brochures and recruitment resources, digital banner ads, social media and website graphics, CRM templates and large-scale environmental graphics Collaborate with fellow team members, all departments across the university and external agency partners to support overarching marketing, recruitment, operational, fundraising and outreach efforts Editor and publisher of a weekly electronic newsletter to all faculty and staff, responsible for monitoring and reporting engagement and collaboration with multiple sources to curate relevant and engaging content Routinely assist with website and intranet content management and maintenance through page building and editing Core member of the team which launched a comprehensive university rebrand including brand positioning, research, creative collateral and storytelling University brand manager responsible for governing the dissemination and use of brand resources amongst internal and external constituents by actively monitoring, reviewing and approving all designed collateral Actively research and coordinate vendor relationships through competitive bidding and capability assessments to ensure best practices regarding budget, quality assurance and mailing requirements Oversaw the assignment of creative duties, art direction and workflow of a freelance designer and student intern. Coordinated university-wide photoshoots with external photographers Show less

Graphic Design Intern

• Jan 2013 - May 2013

Collaborated with multiple departments within the institution to strategize, design, produce and implement internal and external marketing materials following set brand standards Assisted with the setup and visual direction of photography and video shoots Collaborated with multiple departments within the institution to strategize, design, produce and implement internal and external marketing materials following set brand standards Assisted with the setup and visual direction of photography and video shoots

Graphic Designer and Administrative Assistant

• Aug 2012 - May 2013

Coordinated the design, production and installation of promotional signage and marketing materials as part of the Center’s rebrand launch Concepted and designed weekly graphics for print, website and social media platforms to promote services and programming Recorded and compiled student data for biannual reports and assisted students with the use of facility services Coordinated the design, production and installation of promotional signage and marketing materials as part of the Center’s rebrand launch Concepted and designed weekly graphics for print, website and social media platforms to promote services and programming Recorded and compiled student data for biannual reports and assisted students with the use of facility services