Anna Wilder

Co-Founder at Wilder Culture Co.
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Co-Founder
      • Nov 2019 - Present

      Co-Founder and Chief Marketing Officer Wilder Culture Co distributes and markets high-quality brands across the country to CBD & smoke shops. We also sell direct online. Co-Founder and Chief Marketing Officer Wilder Culture Co distributes and markets high-quality brands across the country to CBD & smoke shops. We also sell direct online.

    • United States
    • Advertising Services
    • Social Media Director
      • Jan 2018 - Present

      • Responsible for project management and coordination for all client projects. • Lead client meetings, updates, and strategy sessions • Edited promotional videos and designed social media graphics • Advised clients in regulated industries on compliant social media practices • Specialized in social media brand development, community building, content strategy. • Assisted in creating cross-channel marketing strategies • Optimized company workflows to maximize efficiency • Created influencer strategy playbook for the social media department • Responsible for overseeing, delivering and reporting on successful paid, earned and owned campaigns, demonstrating revenue goals, efficiency, relevance and volume across multiple platforms • Central in client onboarding, meetings, and quarterly reviews SERVICES OFFERED INCLUDED: • Brand Strategy and Storytelling • Content Creation and Art Direction • Social Media Strategy and Community Development • Photography and Videography • Email Marketing and Lead Generation • Graphic Design and Web Development • Market Research and Insights • Influencer and Partnership Strategy • Public Relations and Events • Paid Social Advertising • Blogging

    • United States
    • Marketing Services
    • Co-Founder and Marketing Chief
      • Aug 2016 - Present

      • Responsible for planning, coordinating, and executing all client projects. • Planned, shot and edited weekly videos and pictures for the brand as well as affiliate blog, Prsuit. • Drafted client contracts for creative services. • Assisted in the development and design of the brand website. • Worked closely with founder & financial advisor to plan and strategize current/future success goals and business development. • Attended Business Networking International to connect with business professionals and give/gain business referrals. SERVICES OFFERED INCLUDED: • Branding • Web Design • Social Media Strategy and Management • Photography and Videography • Paid Social Advertising • Blogging

    • United States
    • Software Development
    • 700 & Above Employee
    • Office Manager
      • Aug 2017 - Dec 2017

      • Created social media strategies, processes, and content for the company social media channels. • Assisted in refining the functionality of the BirdEye social media scheduling tool. • Shot and edited professional headshots of employees and management. • Created and designed branded training decks and internal documents. • Assisted with onboarding new hires. • Assisted sales reps in launching platform trials for new clients. • Coordinated and communicated directly with suppliers. • Planned and coordinated office events and parties.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Marketing Manager, Internship Director, Office Manager, Production Assistant and Coordinator
      • Feb 2017 - Aug 2017

      • Created equipment rental process and agreement. • Advised and assisted in the creation of social media service packages. • Responsible for advancing and managing social media efforts both paid and organic. • Lead, coordinated and created official documents for the internship program. • Coordinated and communicated with client, talent and crew members on each project. • Conducted new client onboarding phone calls. • Assisted in all aspects of pre-production, production, and post-production. • Set production assistant and photographer. • Handled daily office management needs. • Assisted with business development conversations.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Sep 2016 - Jun 2017

      • Worked closely with management to optimize company task manager for the efficiency of overall workflow. • Assisted in onboarding new interns, employees and clients. • Edited promotional videos and designed engaging graphics for client social media. • Central in client onboarding, meetings, and quarterly reviews. • Ensured internal and external service level agreements were achieved. • Monitored success of client relationship through regular and transparent communication • Researched and wrote strategic campaign proposals for both existing and prospective clients. • Built relationships with production teams both internal and external. • Responsible for overseeing and delivering successful paid, earned and owned campaigns. • Aided in event production, both planning and execution • Worked closely with Sales and Marketing to help with client case studies, testimonials, leading prospective client pitches and proposals, attending industry awards as a representative of Social Revolt and affiliated ventures • Conducted competitor research and insights for monthly/quarterly client meetings to support client strategy and approach • Oversaw tracking and analytics for campaign management • Identified opportunities for new lead generation and opportunities to further improve campaign profitability • Exceptional team management skills, identifying training requirements and developing the talent of the team

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media & Content Specialist
      • 2017 - 2017

      JOB ACCOMPLISHMENTS - Assisted management in optimizing company workflows to maximize efficiency - Created processes and procedures as well as influencer strategy playbook for Social Media department - Certified Beanstalk as a Brand Partner with Sprout Social - Worked with Bellus Medical to launch the first and only FDA-Cleared microneedling device on the market,The SkinPen. Accomplishments included: *Grew two new social media accounts to 3k+ followers and 3k additional users reached daily in just four months. *Re-engaged 85% of the 10k+ follower base of the master brand. *Coordinated social media efforts for the announcement on LIVE with Kelly and Ryan JOB REQUIREMENTS - Specialized in increasing engagement, communicating brand personality and fostering brand community through Social Media. - Advised clients in regulated industries on compliant social media practices - Edited promotional videos and designed social media graphics - Responsible for creating industry relevant, engaging and on-message social, email, website, blog and traditional media content for all clients. - Responsible for overseeing, delivering and reporting on successful paid, earned and owned campaigns, demonstrating revenue goals, efficiency, relevance and volume across multiple platforms. - Lead client meetings, updates, and strategy sessions. - Responsible for continued learning of industry best practices and trends in order to deliver the most current and effective strategies to clients.

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Creative Media Director
      • 2013 - 2015

      •Led, directed, and/or coordinated with at least 40+ people during stage productions. •Performed a variety of production support tasks, including planning set lists, scheduling bands and singers, teaching and mentoring staff, coordinating audio and lighting, and assisting with band and vocal direction. •Served as Social Media Director, promoting events, fielding media requests, directing social media and other marketing strategy development, and managing in-service media assets. •Created series storyboards for photo and video shoots.

    • Assistant to Creative Director
      • 2012 - 2015

      Television Production•Performed a variety of administrative tasks related to weekly television programming. •Acted as a liaison between the Creative Director and the television administration team. •Collected contracts for market providers, compiled show ratings, tracked progress, and prepared comprehensive reports of television show reach and success ratings. •Assisted with the editing process editing, as well as audio mixing and lighting design.Music Publishing/Touring•Served as Music Publishing and Touring Director for the Elevate Life Church label. •Managed licensing and copyrighting, distribution, and financial tracking. •Created marketing campaigns and prepared comprehensive reports on trending songs and profits. •Assisted with the strategic planning and execution of music tours, including booking venues, coordinating travel arrangements, tracking expenses, and directing site management efforts. •Maintained detailed spreadsheets of proposed budget, actual costs, and post-event evaluations. Organizational Development Strategist•Acted as a Creative Team Strategist, developing strategies for team growth, culture creation, cultivation, and maintenance for current and future productions. •Spearheaded efforts toward organizational development and continuous process improvement. •Developed and implemented efficient processes and procedures.

    • Production Stage Manager
      • 2011 - 2015

      •Planned, managed, and directed stage instrument layout, resource allocation, and prop movements for several large-scale productions for audiences of up to 20,000 people. •Produced 15+ live services with audiences of up to 5,000 people. •Managed, led, and/or coordinated up to 50 production members. •Created a team culture that fostered loyalty, dedication, and unity.

    • Creative Director
      • 2013 - 2014

      •Oversaw and approved all creative assets and press materials used for advertisement or promotion. •Attended executive meetings regarding leadership, financial management, event planning, and more. •Assisted with the development and implementation of strategic business plans and promotional activities. •Planned and executed 2 major student showcase events, which included production scheduling, lighting design, staffing coordination, social media marketing, content creation, and more. •Maintained social media platforms for community audience interaction, media coverage, and online presence.

    • Party Host/Marshal
      • 2005 - 2010

      •Assisted with initial business planning and launch strategy development. •Assisted with startup tasks, including site selection, facility design, game purchasing, event planning, budgeting and expenses, and employee interviewing and hiring. •Explained game rules to players and ensured safety regulations were followed. •Trained and supervised employees. •Processed game and food sales. •Cooked and served food. •Assisted with initial business planning and launch strategy development. •Assisted with startup tasks, including site selection, facility design, game purchasing, event planning, budgeting and expenses, and employee interviewing and hiring. •Explained game rules to players and ensured safety regulations were followed. •Trained and supervised employees. •Processed game and food sales. •Cooked and served food.

Education

  • Full Sail University
    Bachelor's degree, Communication and Media Studies

Community

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