Senior User Acquisition Manager

• Mar 2022 - Present

User Acquisition Manager

• Dec 2020 - Mar 2022

-Managing,growing, optimizing user acquisition campaigns for mobile games-Data analysis to reach ROAS and volume target-Developing budget strategy across the networks-Defining A/B tests and other tests, including new Custom Product Page feature-Working with Motion Design Team, Promo Design Team, ASO Team, Data Analytics Team, Web Team-Reporting networks and campaign performance, ROAS-Investigating product metrics-Working with Junior UAM-Communication with the partners and searching for new traffic sources-Target audience analysis across the UA channels and publishers-Competitors’s analysis-Creating a knowledge base for the company Show less

User Acquisition Manager

• Jul 2019 - Nov 2020

-Managing,growing, optimizing user acquisition campaigns for mobile games in various networks, according to CPI, CPM, CPA models-Analyzing traffic quality using KPIs-Testing new traffic sources-Building and maintaining relationships with partners-Market and audience analysis

Social Media Marketing Manager, Ads specialist

• Nov 2017 - Dec 2019

Increased the number of customers and sales with the help of Social media marketing and Advertising (Vkontakte, Instagram). Increased the number of customers and sales with the help of Social media marketing and Advertising (Vkontakte, Instagram).

Lead Marketing Manager

• Apr 2019 - May 2019

Marketing Manager

• Feb 2018 - Mar 2019

Project Manager (Vkontakte, Odnoklassniki, Facebook, Instagram), target analyst.- Preparing offers to clients- media plan calculation- making mental maps of projects- hypothesis testing- launching advertising campaigns- project analytics and optimization- preparing reports- making cases- task setting for designers, copywriters, targeting specialists- teaching juniors

SMM Manager, Ads specialist

• Apr 2017 - Aug 2018

Increased flower shop sales with the help of Social media marketing and Advertising (Facebook, Instagram, Vkontakte). Increased flower shop sales with the help of Social media marketing and Advertising (Facebook, Instagram, Vkontakte).

SMM Manager

• Nov 2015 - Nov 2016

Increased user base of a web-site from 0 to 10K without budget. Promoted non-commercial project in Social networks (Facebook, Twitter, Vkontakte, Odnoklasniki) and through e-mail marketing. Organized offline events. Increased user base of a web-site from 0 to 10K without budget. Promoted non-commercial project in Social networks (Facebook, Twitter, Vkontakte, Odnoklasniki) and through e-mail marketing. Organized offline events.