Founder

• Mar 2023 - Present

Simplifying fertility care with affordable & accessible solutions. Fertility treatments can be an emotional rollercoaster, rife with confusion, hidden fees, and overwhelming choices. Zora Health is a comprehensive tech-enabled service that makes the fertility experience better & more convenient. ✨ Flat and transparent pricing so you know exactly what you’re getting. No nasty surprises! ✨ Trusted network of pre-vetted clinics, so you don’t have to worry about the level of care… Show more Simplifying fertility care with affordable & accessible solutions. Fertility treatments can be an emotional rollercoaster, rife with confusion, hidden fees, and overwhelming choices. Zora Health is a comprehensive tech-enabled service that makes the fertility experience better & more convenient. ✨ Flat and transparent pricing so you know exactly what you’re getting. No nasty surprises! ✨ Trusted network of pre-vetted clinics, so you don’t have to worry about the level of care you’re getting. ✨ Consultation concierge to make it super convenient. ✨ Flexible payment plans to lower your financial burden. ✨ Expert support to help you navigate the journey with ease. Don't let the complexity or financial stress of fertility care hold you back from starting or expanding your family. Let Zora Health be your partner in this journey. Please contact us today and see how we can help you build the family you've always dreamed of. Show less Simplifying fertility care with affordable & accessible solutions. Fertility treatments can be an emotional rollercoaster, rife with confusion, hidden fees, and overwhelming choices. Zora Health is a comprehensive tech-enabled service that makes the fertility experience better & more convenient. ✨ Flat and transparent pricing so you know exactly what you’re getting. No nasty surprises! ✨ Trusted network of pre-vetted clinics, so you don’t have to worry about the level of care… Show more Simplifying fertility care with affordable & accessible solutions. Fertility treatments can be an emotional rollercoaster, rife with confusion, hidden fees, and overwhelming choices. Zora Health is a comprehensive tech-enabled service that makes the fertility experience better & more convenient. ✨ Flat and transparent pricing so you know exactly what you’re getting. No nasty surprises! ✨ Trusted network of pre-vetted clinics, so you don’t have to worry about the level of care you’re getting. ✨ Consultation concierge to make it super convenient. ✨ Flexible payment plans to lower your financial burden. ✨ Expert support to help you navigate the journey with ease. Don't let the complexity or financial stress of fertility care hold you back from starting or expanding your family. Let Zora Health be your partner in this journey. Please contact us today and see how we can help you build the family you've always dreamed of. Show less

Private Investor

• Jan 2015 - Present

• Angel investor to a portfolio of more than 50+ high-growth companies in various industries and stages. Mainly in the United States but some in Singapore. Looking for more opportunities in SEA. Endowus, One Finance, TMRW Labs, Ellevest, Nugit, Unstoppable Domains, AngelList Ventures, Foresight mental healthcare, Habitto, Oraan neobank, Vahan, Perch, Vivoo, Offbeat and more. 3 investments have returns of more than 10x. • Angel investor to a portfolio of more than 50+ high-growth companies in various industries and stages. Mainly in the United States but some in Singapore. Looking for more opportunities in SEA. Endowus, One Finance, TMRW Labs, Ellevest, Nugit, Unstoppable Domains, AngelList Ventures, Foresight mental healthcare, Habitto, Oraan neobank, Vahan, Perch, Vivoo, Offbeat and more. 3 investments have returns of more than 10x.

Founder & CEO

• Jul 2015 - May 2023

The New Savvy is Asia’s leading financial, investment and career platform for women to achieve financial happiness by delivering high-quality content through media, elearning and conferences. Outreach of 80,000 subscribers and highly-engaged communities across 5 countries. • Awards. Won multiple awards, including Founder of the Year by ASEAN Rice Bowl Startup Awards, Her Times Youth Award by the Indonesian Embassy, Great Women of Our Time (Finance & Commerce) by The Singapore Women’s… Show more The New Savvy is Asia’s leading financial, investment and career platform for women to achieve financial happiness by delivering high-quality content through media, elearning and conferences. Outreach of 80,000 subscribers and highly-engaged communities across 5 countries. • Awards. Won multiple awards, including Founder of the Year by ASEAN Rice Bowl Startup Awards, Her Times Youth Award by the Indonesian Embassy, Great Women of Our Time (Finance & Commerce) by The Singapore Women’s Weekly, LinkedIn Power Profile (2016, 2017, 2018), The Peak Trailblazers under 40 and nominated for Fortune’s Most Powerful Women and Aviva’s Women of The Future Award. • Financial media for women in Singapore. Earned media recognition and features in Forbes, CNBC, Business Insider, Reuters, Channel News Asia, Fast Company, The Straits Times, Yahoo, The Peak, et al. Profiled on ChannelNews Asia’s Millionaire Minds. • Leadership and core executive functions. Set strategic objectives and lead their execution in a company of 12 employees. Content development (including a subscription-based e-learning platform), human resource, sales, partnership development and regional expansion. • Regional expansion. Successfully built an active user base in new markets, including Hong Kong, Vietnam, India, and the Philippines. Organised more than 50 events and 4 female-only conferences in Singapore and Hong Kong, with 3,000 attendees across all the events. • Fundraising. Raised mid-six figures in seed funding within 9 months of launching to expand the product offering, manpower expansion and regional expansion. • Corporate resilience. Oversaw the rebuilding of the whole website with more than 1,000 articles within 3 months. Redefined the company strategy to focus on community and events after getting hacked in 2017, subject to ransom demands. • Technology. Created an e-learning web app with 12 investment-focused online lessons, a budget tracker and financial life planning web app. Show less The New Savvy is Asia’s leading financial, investment and career platform for women to achieve financial happiness by delivering high-quality content through media, elearning and conferences. Outreach of 80,000 subscribers and highly-engaged communities across 5 countries. • Awards. Won multiple awards, including Founder of the Year by ASEAN Rice Bowl Startup Awards, Her Times Youth Award by the Indonesian Embassy, Great Women of Our Time (Finance & Commerce) by The Singapore Women’s… Show more The New Savvy is Asia’s leading financial, investment and career platform for women to achieve financial happiness by delivering high-quality content through media, elearning and conferences. Outreach of 80,000 subscribers and highly-engaged communities across 5 countries. • Awards. Won multiple awards, including Founder of the Year by ASEAN Rice Bowl Startup Awards, Her Times Youth Award by the Indonesian Embassy, Great Women of Our Time (Finance & Commerce) by The Singapore Women’s Weekly, LinkedIn Power Profile (2016, 2017, 2018), The Peak Trailblazers under 40 and nominated for Fortune’s Most Powerful Women and Aviva’s Women of The Future Award. • Financial media for women in Singapore. Earned media recognition and features in Forbes, CNBC, Business Insider, Reuters, Channel News Asia, Fast Company, The Straits Times, Yahoo, The Peak, et al. Profiled on ChannelNews Asia’s Millionaire Minds. • Leadership and core executive functions. Set strategic objectives and lead their execution in a company of 12 employees. Content development (including a subscription-based e-learning platform), human resource, sales, partnership development and regional expansion. • Regional expansion. Successfully built an active user base in new markets, including Hong Kong, Vietnam, India, and the Philippines. Organised more than 50 events and 4 female-only conferences in Singapore and Hong Kong, with 3,000 attendees across all the events. • Fundraising. Raised mid-six figures in seed funding within 9 months of launching to expand the product offering, manpower expansion and regional expansion. • Corporate resilience. Oversaw the rebuilding of the whole website with more than 1,000 articles within 3 months. Redefined the company strategy to focus on community and events after getting hacked in 2017, subject to ransom demands. • Technology. Created an e-learning web app with 12 investment-focused online lessons, a budget tracker and financial life planning web app. Show less

Managing Director & Co-Founder

• Aug 2018 - Apr 2023

ABZD Capital is a strategic investment and advisory firm that seizes private equity opportunities in the international food and beverage industry, focusing on fast-casual restaurant brands. ABZD is the advisor to Global Food Holdings (GFH). • Leadership and executive management. Built a combined 150-member team with my co-founders to support ABZD and GFH operations over 4 years. • Fundraising. Led investor relations in fundraising, used for acquisition, development and… Show more ABZD Capital is a strategic investment and advisory firm that seizes private equity opportunities in the international food and beverage industry, focusing on fast-casual restaurant brands. ABZD is the advisor to Global Food Holdings (GFH). • Leadership and executive management. Built a combined 150-member team with my co-founders to support ABZD and GFH operations over 4 years. • Fundraising. Led investor relations in fundraising, used for acquisition, development and expansion of ABZD brands. Involved in fundraising rounds with large institutional investors to support growth plans to open >100 restaurant outlets in the next 4 years. • Mergers and acquisitions. Acquired 3 restaurant brands (Mrs Pho, Tsuta Global, Burgs Burger) in 2.5 years. Performed due diligence, integration planning, and managing closing activities. Created a pre-acquisition scorecard and a 90-day post-acquisition plan for all brands. • International expansion. Expansion from 9 outlets to >30 combined locations across Singapore, Hong Kong, the Philippines, Thailand, and the USA. • New brand conceptualisation. Development and launch of a new botanical dessert brand Vanda. Responsible for the brand concept, product planning and marketing. • Investor relations. Developed a robust investor relations strategy and framework for managing communications with investors and internal stakeholders. Show less ABZD Capital is a strategic investment and advisory firm that seizes private equity opportunities in the international food and beverage industry, focusing on fast-casual restaurant brands. ABZD is the advisor to Global Food Holdings (GFH). • Leadership and executive management. Built a combined 150-member team with my co-founders to support ABZD and GFH operations over 4 years. • Fundraising. Led investor relations in fundraising, used for acquisition, development and… Show more ABZD Capital is a strategic investment and advisory firm that seizes private equity opportunities in the international food and beverage industry, focusing on fast-casual restaurant brands. ABZD is the advisor to Global Food Holdings (GFH). • Leadership and executive management. Built a combined 150-member team with my co-founders to support ABZD and GFH operations over 4 years. • Fundraising. Led investor relations in fundraising, used for acquisition, development and expansion of ABZD brands. Involved in fundraising rounds with large institutional investors to support growth plans to open >100 restaurant outlets in the next 4 years. • Mergers and acquisitions. Acquired 3 restaurant brands (Mrs Pho, Tsuta Global, Burgs Burger) in 2.5 years. Performed due diligence, integration planning, and managing closing activities. Created a pre-acquisition scorecard and a 90-day post-acquisition plan for all brands. • International expansion. Expansion from 9 outlets to >30 combined locations across Singapore, Hong Kong, the Philippines, Thailand, and the USA. • New brand conceptualisation. Development and launch of a new botanical dessert brand Vanda. Responsible for the brand concept, product planning and marketing. • Investor relations. Developed a robust investor relations strategy and framework for managing communications with investors and internal stakeholders. Show less

Television Host

• Sep 2017 - Apr 2023

• Web 3.0 Asia (four-part documentary series across Singapore, Taiwan, Thailand and the Philippines, launching in Feb 2023). • The Millennial Investor - Halal Indonesia (Indonesia) • Challenge Tomorrow S2 - FinTech Wave (Singapore & China) • Millionaire Minds S2 (Singapore) • Web 3.0 Asia (four-part documentary series across Singapore, Taiwan, Thailand and the Philippines, launching in Feb 2023). • The Millennial Investor - Halal Indonesia (Indonesia) • Challenge Tomorrow S2 - FinTech Wave (Singapore & China) • Millionaire Minds S2 (Singapore)

Director Board of Directors

• Sep 2022 - Feb 2023

Resigned in March 2023 Gourmet Food Holdings is an investment firm in the international food and beverage industry focusing on growth, scaling, and innovation within its fast-casual restaurant portfolio.

Managing Director & Co-Founder

• Aug 2018 - Aug 2022

• Core executive functions. Served as the Managing Director, Chief Technology Officer, Chief Marketing Officer and HR Director of GFH. • Chief Technology Officer - Drove the transformation of its traditional brick-and-mortar business into an online digital platform that became a critical business function during the COVID-19 pandemic. - Created the e-commerce platform, UPshop, to provide home deliveries and facilitate restaurant reservations and sales of collateral… Show more • Core executive functions. Served as the Managing Director, Chief Technology Officer, Chief Marketing Officer and HR Director of GFH. • Chief Technology Officer - Drove the transformation of its traditional brick-and-mortar business into an online digital platform that became a critical business function during the COVID-19 pandemic. - Created the e-commerce platform, UPshop, to provide home deliveries and facilitate restaurant reservations and sales of collateral products and services (e.g. restaurant vouchers, DIY food kits) for the GFH portfolio. - Leveraged the data collected to constantly adjust, refine and optimise operational, advertising and sales strategies • Chief Marketing Officer - Brand and marketing strategy. Built and refined restaurant brands, guided in-store customer experience, developed comprehensive brand guides, set communication strategy, and managed all holistic branding and marketing activities across the portfolio. - Led the marketing team in GFH with a strong focus on online marketing strategies, including social media, online ads, SEO, food blogs and directories. - Public relations and influencer management. Engaged >1,000 media personalities and key opinion leaders and developed a brand ambassador program with 100 members. • Human Resources - Helped the HR department draft pioneering policies, including interview processes, and developed a people strategy focused on talent attraction, retention, and development. GFH has grown from 5 hires to 140 staff (Sept 2022). • Communication lead - Served as the lead for internal communications and external corporate GFH announcements. • Crisis management. - Rapid pivot from a largely offline business to an online business within two weeks of the COVID-19 lockdowns in Singapore. - Maintained profitability during the pandemic by developing an aggressive marketing strategy and driving collaborations with other brands. Massively increased visibility of brands.

Head of Growth

• Nov 2018 - Oct 2019

Endowus is a Singapore-based financial technology company that empowers people to take control of their financial future. The firm’s proprietary systems provide data-driven wealth advice in constructing personalised solutions. Its portfolios are built on access to institutional-quality financial products at the lowest cost possible. Endowus is a Singapore-based financial technology company that empowers people to take control of their financial future. The firm’s proprietary systems provide data-driven wealth advice in constructing personalised solutions. Its portfolios are built on access to institutional-quality financial products at the lowest cost possible.

Women in FinTech Head & Partnerships, Founding Committee Member

• 2016 - 2017

Singapore FinTech Association (SFA) is a cross-industry non-profit platform to facilitate and support collaboration between all FinTech ecosystem participants and stakeholders. We plan for the Association to become an effective platform for members to engage with multiple stakeholders to find solutions to issues. Singapore FinTech Association (SFA) is a cross-industry non-profit platform to facilitate and support collaboration between all FinTech ecosystem participants and stakeholders. We plan for the Association to become an effective platform for members to engage with multiple stakeholders to find solutions to issues.

Senior Client Advisor (Offshore) - Vice President

• Jan 2010 - Dec 2014

• Acquired, managed and advised a portfolio of high-net-worth offshore clients, mainly from Indonesia and Malaysia, winning ~25 awards during tenure. • Earned Top Treasury (Offshore) Award in 2012 and ranked #1 in Treasury sales among 300 client advisors. • Set an annual record in all three years as the top Offshore client advisor and was promoted every semi-annually. • Top producer in the Offshore platform, holding the annual record revenue for both 2012 and… Show more • Acquired, managed and advised a portfolio of high-net-worth offshore clients, mainly from Indonesia and Malaysia, winning ~25 awards during tenure. • Earned Top Treasury (Offshore) Award in 2012 and ranked #1 in Treasury sales among 300 client advisors. • Set an annual record in all three years as the top Offshore client advisor and was promoted every semi-annually. • Top producer in the Offshore platform, holding the annual record revenue for both 2012 and 2013. • Achieved $3.50 Million in revenue in 2013 (255% of KPI target) and $2.75 Million in revenue in 2012 (213% of KPI target). • Proactively update clients on market movements and ensure clients meet their financial objectives with tailored solutions. AWARDS: • 2013 : The Eagle (Aquamarine) Award, 2013 Full Year Top Offshore Client Advisor Award Award • 2012 : The Eagle (Aquamarine) Award, 2012 Full Year Top Offshore Client Advisor Award, 2012 Top Treasury Sales for whole Bank Award • Year 2013 Q4: Platinum Award, Top Offshore Senior Client Advisor Award, Top Investment (Offshore) Award Q3: Platinum Award, Eagle (Aquamarine) Award, Top Offshore Senior Client Advisor Award, Top Investment (Offshore) Award Q2: Platinum Elite Award, Top Treasury Award, Top Offshore Senior Client Advisor Award, Top Treasury (Offshore) Award • Year 2012 Q3: #1 Platinum Award, The Eagle (Aquamarine) Award, Top Offshore Advisor Award, Top Treasury Award Q2: Platinum Elite Award, Top Offshore Advisor Award, Top Treasury Award, Q1: #4 Platinum Award, Top Offshore Advisor Award • Year 2011 Q3: Platinum Award Show less • Acquired, managed and advised a portfolio of high-net-worth offshore clients, mainly from Indonesia and Malaysia, winning ~25 awards during tenure. • Earned Top Treasury (Offshore) Award in 2012 and ranked #1 in Treasury sales among 300 client advisors. • Set an annual record in all three years as the top Offshore client advisor and was promoted every semi-annually. • Top producer in the Offshore platform, holding the annual record revenue for both 2012 and… Show more • Acquired, managed and advised a portfolio of high-net-worth offshore clients, mainly from Indonesia and Malaysia, winning ~25 awards during tenure. • Earned Top Treasury (Offshore) Award in 2012 and ranked #1 in Treasury sales among 300 client advisors. • Set an annual record in all three years as the top Offshore client advisor and was promoted every semi-annually. • Top producer in the Offshore platform, holding the annual record revenue for both 2012 and 2013. • Achieved $3.50 Million in revenue in 2013 (255% of KPI target) and $2.75 Million in revenue in 2012 (213% of KPI target). • Proactively update clients on market movements and ensure clients meet their financial objectives with tailored solutions. AWARDS: • 2013 : The Eagle (Aquamarine) Award, 2013 Full Year Top Offshore Client Advisor Award Award • 2012 : The Eagle (Aquamarine) Award, 2012 Full Year Top Offshore Client Advisor Award, 2012 Top Treasury Sales for whole Bank Award • Year 2013 Q4: Platinum Award, Top Offshore Senior Client Advisor Award, Top Investment (Offshore) Award Q3: Platinum Award, Eagle (Aquamarine) Award, Top Offshore Senior Client Advisor Award, Top Investment (Offshore) Award Q2: Platinum Elite Award, Top Treasury Award, Top Offshore Senior Client Advisor Award, Top Treasury (Offshore) Award • Year 2012 Q3: #1 Platinum Award, The Eagle (Aquamarine) Award, Top Offshore Advisor Award, Top Treasury Award Q2: Platinum Elite Award, Top Offshore Advisor Award, Top Treasury Award, Q1: #4 Platinum Award, Top Offshore Advisor Award • Year 2011 Q3: Platinum Award Show less

Private Equity Analyst

• 2007 - 2007

Corporate and Investment Banking

• 2006 - 2007