Anna Hanooman
Vice President Marketing (promoted from Marketing Director) at Hoy Health- Claim this Profile
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Spanish Elementary proficiency
Topline Score
Bio
LinkedIn User
I had the pleasure of working closely with Anna Hanooman during her tenure at Hoy Health, and it is with enthusiasm that I recommend her. I have had the opportunity to witness Anna’s exceptional marketing skills firsthand. Her creative thinking, strategic approach, and thorough understanding of market trends have consistently yielded remarkable results. Whether it was crafting compelling marketing campaigns, developing engaging content, or analyzing consumer behavior, she demonstrated an unparalleled level of expertise and dedication. One of Anna's most impressive qualities is her ability to adapt to change. In the fast-paced and ever-evolving start-up world, she consistently exhibited a flexible mindset, embracing new challenges. Her eagerness to learn and grow, coupled with her adaptability, made her an invaluable asset to our team, especially during times of transition or when faced with challenging projects. Furthermore, I must highlight Anna’s exceptional work ethic and reliability. She consistently went above and beyond to meet deadlines and deliver high-quality work. Whenever there was a need for someone to step up and take on additional responsibilities, she willingly volunteered, showcasing her commitment to the team's success. Her strong work ethic and unwavering reliability made her a trusted team member, and her positive attitude fostered a collaborative and productive work environment. Throughout our professional relationship, I have been impressed by Anna’s ability to handle multiple tasks simultaneously, effectively manage her time, and prioritize projects to ensure timely completion. Her marketing skills, adaptability, willingness to take on additional responsibilities, and unwavering dedication set her apart as a hardworking and reliable professional.
Ileana Durand
Anna is a unique professional; fearless, sharp and kind with a strategic approach that truly enhanced every brand activation we did together. Her ability to communicate and aligned with all parties involved made a difference in exceeding business results. It was a pleasure working with you.
Debra-Lee A.
Anna, is a talented, capable, proactive person who is able to collaborate and bring to life ideas and plans to deliver the desired outcomes. Much of her experience has been in the fields marketing, advertising and communications.
LinkedIn User
I had the pleasure of working closely with Anna Hanooman during her tenure at Hoy Health, and it is with enthusiasm that I recommend her. I have had the opportunity to witness Anna’s exceptional marketing skills firsthand. Her creative thinking, strategic approach, and thorough understanding of market trends have consistently yielded remarkable results. Whether it was crafting compelling marketing campaigns, developing engaging content, or analyzing consumer behavior, she demonstrated an unparalleled level of expertise and dedication. One of Anna's most impressive qualities is her ability to adapt to change. In the fast-paced and ever-evolving start-up world, she consistently exhibited a flexible mindset, embracing new challenges. Her eagerness to learn and grow, coupled with her adaptability, made her an invaluable asset to our team, especially during times of transition or when faced with challenging projects. Furthermore, I must highlight Anna’s exceptional work ethic and reliability. She consistently went above and beyond to meet deadlines and deliver high-quality work. Whenever there was a need for someone to step up and take on additional responsibilities, she willingly volunteered, showcasing her commitment to the team's success. Her strong work ethic and unwavering reliability made her a trusted team member, and her positive attitude fostered a collaborative and productive work environment. Throughout our professional relationship, I have been impressed by Anna’s ability to handle multiple tasks simultaneously, effectively manage her time, and prioritize projects to ensure timely completion. Her marketing skills, adaptability, willingness to take on additional responsibilities, and unwavering dedication set her apart as a hardworking and reliable professional.
Ileana Durand
Anna is a unique professional; fearless, sharp and kind with a strategic approach that truly enhanced every brand activation we did together. Her ability to communicate and aligned with all parties involved made a difference in exceeding business results. It was a pleasure working with you.
Debra-Lee A.
Anna, is a talented, capable, proactive person who is able to collaborate and bring to life ideas and plans to deliver the desired outcomes. Much of her experience has been in the fields marketing, advertising and communications.
LinkedIn User
I had the pleasure of working closely with Anna Hanooman during her tenure at Hoy Health, and it is with enthusiasm that I recommend her. I have had the opportunity to witness Anna’s exceptional marketing skills firsthand. Her creative thinking, strategic approach, and thorough understanding of market trends have consistently yielded remarkable results. Whether it was crafting compelling marketing campaigns, developing engaging content, or analyzing consumer behavior, she demonstrated an unparalleled level of expertise and dedication. One of Anna's most impressive qualities is her ability to adapt to change. In the fast-paced and ever-evolving start-up world, she consistently exhibited a flexible mindset, embracing new challenges. Her eagerness to learn and grow, coupled with her adaptability, made her an invaluable asset to our team, especially during times of transition or when faced with challenging projects. Furthermore, I must highlight Anna’s exceptional work ethic and reliability. She consistently went above and beyond to meet deadlines and deliver high-quality work. Whenever there was a need for someone to step up and take on additional responsibilities, she willingly volunteered, showcasing her commitment to the team's success. Her strong work ethic and unwavering reliability made her a trusted team member, and her positive attitude fostered a collaborative and productive work environment. Throughout our professional relationship, I have been impressed by Anna’s ability to handle multiple tasks simultaneously, effectively manage her time, and prioritize projects to ensure timely completion. Her marketing skills, adaptability, willingness to take on additional responsibilities, and unwavering dedication set her apart as a hardworking and reliable professional.
Ileana Durand
Anna is a unique professional; fearless, sharp and kind with a strategic approach that truly enhanced every brand activation we did together. Her ability to communicate and aligned with all parties involved made a difference in exceeding business results. It was a pleasure working with you.
Debra-Lee A.
Anna, is a talented, capable, proactive person who is able to collaborate and bring to life ideas and plans to deliver the desired outcomes. Much of her experience has been in the fields marketing, advertising and communications.
LinkedIn User
I had the pleasure of working closely with Anna Hanooman during her tenure at Hoy Health, and it is with enthusiasm that I recommend her. I have had the opportunity to witness Anna’s exceptional marketing skills firsthand. Her creative thinking, strategic approach, and thorough understanding of market trends have consistently yielded remarkable results. Whether it was crafting compelling marketing campaigns, developing engaging content, or analyzing consumer behavior, she demonstrated an unparalleled level of expertise and dedication. One of Anna's most impressive qualities is her ability to adapt to change. In the fast-paced and ever-evolving start-up world, she consistently exhibited a flexible mindset, embracing new challenges. Her eagerness to learn and grow, coupled with her adaptability, made her an invaluable asset to our team, especially during times of transition or when faced with challenging projects. Furthermore, I must highlight Anna’s exceptional work ethic and reliability. She consistently went above and beyond to meet deadlines and deliver high-quality work. Whenever there was a need for someone to step up and take on additional responsibilities, she willingly volunteered, showcasing her commitment to the team's success. Her strong work ethic and unwavering reliability made her a trusted team member, and her positive attitude fostered a collaborative and productive work environment. Throughout our professional relationship, I have been impressed by Anna’s ability to handle multiple tasks simultaneously, effectively manage her time, and prioritize projects to ensure timely completion. Her marketing skills, adaptability, willingness to take on additional responsibilities, and unwavering dedication set her apart as a hardworking and reliable professional.
Ileana Durand
Anna is a unique professional; fearless, sharp and kind with a strategic approach that truly enhanced every brand activation we did together. Her ability to communicate and aligned with all parties involved made a difference in exceeding business results. It was a pleasure working with you.
Debra-Lee A.
Anna, is a talented, capable, proactive person who is able to collaborate and bring to life ideas and plans to deliver the desired outcomes. Much of her experience has been in the fields marketing, advertising and communications.
Credentials
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Fundamentals of Digital Marketing
Google Digital GarageJan, 2020- Oct, 2024 -
Content Marketing Certified
HubSpot AcademyJun, 2020- Oct, 2024 -
Six Sigma White Belt
Aveta Business Institute
Experience
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Hoy Health
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Wellness and Fitness Services
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Vice President Marketing (promoted from Marketing Director)
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Jan 2021 - Oct 2022
Providers of Primary Healthcare services via Telemedicine, low cost medication vouchers, and chronic condition management with remote patient monitoring programs across the US, Mexico and Latin America. ▶ Created integrated advertising and marketing B2B campaigns for telemedicine and remote patient monitoring services across Texas, California, South Carolina, and Florida ▶ Increased market reach by designing and executing a social media platform strategy for all Hoy Health products and… Show more Providers of Primary Healthcare services via Telemedicine, low cost medication vouchers, and chronic condition management with remote patient monitoring programs across the US, Mexico and Latin America. ▶ Created integrated advertising and marketing B2B campaigns for telemedicine and remote patient monitoring services across Texas, California, South Carolina, and Florida ▶ Increased market reach by designing and executing a social media platform strategy for all Hoy Health products and services, including HoyRX, HoySAVE, HoyRPM, and HoyDOC. ▶ Attracted high-quality leads by developing targeted content for audiences in US, PR, and Mexico. ▶ Lead the procurement and development of Private Label (RPM) medical devices for US and Mexico markets by leading product assessment (technical specifications for market entry), effective package design and layout adhering to FDA label regulatory requirements. ▶ Lead the internal Project Management team for the South Carolina State Rural Health project with a target to serve 2000 patients over 6+ months in partnership with Spartanburg Regional Healthcare System. ▶ Created a brand guideline manual for the company's tools and resources kit to onboard new employees. ▶ Minimized client onboarding time by 50% per patient and increased daily onboarding patient capacity from 20-25 patients by adopting online appointment scheduling. ▶ Developed and managed the P&L for RPM product portfolio to include value chain analysis and device procurement. ▶ Lead the HoyRPM internal platform UX/UI development with IT and design engineers to create touchpoints for effective dashboards for data collection, client interaction, patient engagement, customer service and most importantly data reporting for Medicare reimbursement audits. ▶ Optimized the patient onboarding process and saved time setting up patient EMR's through functional requirements for App and web based platform integration. Show less Providers of Primary Healthcare services via Telemedicine, low cost medication vouchers, and chronic condition management with remote patient monitoring programs across the US, Mexico and Latin America. ▶ Created integrated advertising and marketing B2B campaigns for telemedicine and remote patient monitoring services across Texas, California, South Carolina, and Florida ▶ Increased market reach by designing and executing a social media platform strategy for all Hoy Health products and… Show more Providers of Primary Healthcare services via Telemedicine, low cost medication vouchers, and chronic condition management with remote patient monitoring programs across the US, Mexico and Latin America. ▶ Created integrated advertising and marketing B2B campaigns for telemedicine and remote patient monitoring services across Texas, California, South Carolina, and Florida ▶ Increased market reach by designing and executing a social media platform strategy for all Hoy Health products and services, including HoyRX, HoySAVE, HoyRPM, and HoyDOC. ▶ Attracted high-quality leads by developing targeted content for audiences in US, PR, and Mexico. ▶ Lead the procurement and development of Private Label (RPM) medical devices for US and Mexico markets by leading product assessment (technical specifications for market entry), effective package design and layout adhering to FDA label regulatory requirements. ▶ Lead the internal Project Management team for the South Carolina State Rural Health project with a target to serve 2000 patients over 6+ months in partnership with Spartanburg Regional Healthcare System. ▶ Created a brand guideline manual for the company's tools and resources kit to onboard new employees. ▶ Minimized client onboarding time by 50% per patient and increased daily onboarding patient capacity from 20-25 patients by adopting online appointment scheduling. ▶ Developed and managed the P&L for RPM product portfolio to include value chain analysis and device procurement. ▶ Lead the HoyRPM internal platform UX/UI development with IT and design engineers to create touchpoints for effective dashboards for data collection, client interaction, patient engagement, customer service and most importantly data reporting for Medicare reimbursement audits. ▶ Optimized the patient onboarding process and saved time setting up patient EMR's through functional requirements for App and web based platform integration. Show less
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Idea Factori Ltd.
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United States
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Managing Director & Consultant
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2020 - 2021
A Marketing, Trade and Consumer agency specializing in the conceptualization, development and execution of business development strategy to include but not limited to; product development (Product, packaging and go to market initiatives,) innovative business models, integrated marketing communication plans, and advertising campaigns to ensure brand consistency for clients such as Valdez and Torry Advertising, Caribbean Airlines, Divine Securities Ltd., Antigua Motors Ltd. (Isuzu and Honda)… Show more A Marketing, Trade and Consumer agency specializing in the conceptualization, development and execution of business development strategy to include but not limited to; product development (Product, packaging and go to market initiatives,) innovative business models, integrated marketing communication plans, and advertising campaigns to ensure brand consistency for clients such as Valdez and Torry Advertising, Caribbean Airlines, Divine Securities Ltd., Antigua Motors Ltd. (Isuzu and Honda) Perlage Fine Water, and Quik Serve Delivery. ▶ Spearheaded multiple high-profile projects with budgets over $100K+ and saved client costs by leveraging vendor and supply chain relationships and executing contract negotiation skills. ▶ Amplified engagement and converted lead prospects by crafting social media digital content strategies with specialized curated content, brand pillar identification and ROI analysis for digital campaigns. ▶ Enhanced team performance, sales quotas and overall productivity by developing comprehensive training toolkits, collateral materials, KPI's and metrics for client business strategy infrastructure. ▶ Developed and executed multiple loyalty and customer awareness programs through innovative partnership arrangements and negotiations within diverse portfolios and multiple industries. ▶ Consulted and led business development strategies by conducting market research, product assessments, brand/product/portfolio procurement, and Product development. ▶Negotiated terms and conditions for portfolio management, in market vendor cost pricing, budget development and sales and marketing royalty structures. ▶ Execution of consumer promotions, initiatives and brand awareness programs for seasonal activations e.g. "Welcome Home" Carnival campaigns for Caribbean Airlines' regional campaign. Show less A Marketing, Trade and Consumer agency specializing in the conceptualization, development and execution of business development strategy to include but not limited to; product development (Product, packaging and go to market initiatives,) innovative business models, integrated marketing communication plans, and advertising campaigns to ensure brand consistency for clients such as Valdez and Torry Advertising, Caribbean Airlines, Divine Securities Ltd., Antigua Motors Ltd. (Isuzu and Honda)… Show more A Marketing, Trade and Consumer agency specializing in the conceptualization, development and execution of business development strategy to include but not limited to; product development (Product, packaging and go to market initiatives,) innovative business models, integrated marketing communication plans, and advertising campaigns to ensure brand consistency for clients such as Valdez and Torry Advertising, Caribbean Airlines, Divine Securities Ltd., Antigua Motors Ltd. (Isuzu and Honda) Perlage Fine Water, and Quik Serve Delivery. ▶ Spearheaded multiple high-profile projects with budgets over $100K+ and saved client costs by leveraging vendor and supply chain relationships and executing contract negotiation skills. ▶ Amplified engagement and converted lead prospects by crafting social media digital content strategies with specialized curated content, brand pillar identification and ROI analysis for digital campaigns. ▶ Enhanced team performance, sales quotas and overall productivity by developing comprehensive training toolkits, collateral materials, KPI's and metrics for client business strategy infrastructure. ▶ Developed and executed multiple loyalty and customer awareness programs through innovative partnership arrangements and negotiations within diverse portfolios and multiple industries. ▶ Consulted and led business development strategies by conducting market research, product assessments, brand/product/portfolio procurement, and Product development. ▶Negotiated terms and conditions for portfolio management, in market vendor cost pricing, budget development and sales and marketing royalty structures. ▶ Execution of consumer promotions, initiatives and brand awareness programs for seasonal activations e.g. "Welcome Home" Carnival campaigns for Caribbean Airlines' regional campaign. Show less
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General Manager – Trade and Distribution
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2017 - 2019
Business Operations Manager responsible for the management of Food and Beverage portfolios, sales, channel development, market intelligence, and consumer insights to inform strategy and implement market initiatives for global, regional and local brands- General Mills (El Paso, Haagen ,Dasz Betty Crocker,) Coca-Cola, Corona Beer, Wadadli Beer, Brysons Soda, Mr. Toppers snacks (Popcorners & Mr. Toppers), Demarara Sugar. ▶ Grew product portfolio by 75% by extending Bryson’s Soda portfolio… Show more Business Operations Manager responsible for the management of Food and Beverage portfolios, sales, channel development, market intelligence, and consumer insights to inform strategy and implement market initiatives for global, regional and local brands- General Mills (El Paso, Haagen ,Dasz Betty Crocker,) Coca-Cola, Corona Beer, Wadadli Beer, Brysons Soda, Mr. Toppers snacks (Popcorners & Mr. Toppers), Demarara Sugar. ▶ Grew product portfolio by 75% by extending Bryson’s Soda portfolio from 2-6 six flavors. ▶ Oversaw all aspects of product development including flavour profile assessment, product packaging, label design (in market requirements, design and layout), cost structure and value chain analysis, export sales, development, contract negotiation (vendor & supplier/manufacturer), and retail pricing cost analysis, sales channel development. ▶ Managed and grew General Mills product portfolio by 45% in the first six months by extending the product lines and SKU availability for various brands (Haagen Dazs, Betty Crocker, El Paso) in addition to developing a well received consumer and trade program to promote brand awareness and sales. ▶ Managed and trained a full-service sales team by providing best-in-class training sessions specific to merchandising, sales, and on-trade planogram marketing. ▶ Developed best in class toolkits, merchandising programs and collateral materials to support sales and consumer efforts. ▶ Developed KPI and metrics for team objectives and company performance goals. ▶ Assessed and procured new products and services for company F&B portfolios leading to 45% overall company growth in the first 6 months (cruise ship provisioning, fresh produce provisioning for Hotels/Restaurants, bundled product sales initiatives to promote upselling and introduce new business development strategies. ▶ Financial reporting to Brand owners and company Directors. ▶ P&L development and management of $2M+. Show less Business Operations Manager responsible for the management of Food and Beverage portfolios, sales, channel development, market intelligence, and consumer insights to inform strategy and implement market initiatives for global, regional and local brands- General Mills (El Paso, Haagen ,Dasz Betty Crocker,) Coca-Cola, Corona Beer, Wadadli Beer, Brysons Soda, Mr. Toppers snacks (Popcorners & Mr. Toppers), Demarara Sugar. ▶ Grew product portfolio by 75% by extending Bryson’s Soda portfolio… Show more Business Operations Manager responsible for the management of Food and Beverage portfolios, sales, channel development, market intelligence, and consumer insights to inform strategy and implement market initiatives for global, regional and local brands- General Mills (El Paso, Haagen ,Dasz Betty Crocker,) Coca-Cola, Corona Beer, Wadadli Beer, Brysons Soda, Mr. Toppers snacks (Popcorners & Mr. Toppers), Demarara Sugar. ▶ Grew product portfolio by 75% by extending Bryson’s Soda portfolio from 2-6 six flavors. ▶ Oversaw all aspects of product development including flavour profile assessment, product packaging, label design (in market requirements, design and layout), cost structure and value chain analysis, export sales, development, contract negotiation (vendor & supplier/manufacturer), and retail pricing cost analysis, sales channel development. ▶ Managed and grew General Mills product portfolio by 45% in the first six months by extending the product lines and SKU availability for various brands (Haagen Dazs, Betty Crocker, El Paso) in addition to developing a well received consumer and trade program to promote brand awareness and sales. ▶ Managed and trained a full-service sales team by providing best-in-class training sessions specific to merchandising, sales, and on-trade planogram marketing. ▶ Developed best in class toolkits, merchandising programs and collateral materials to support sales and consumer efforts. ▶ Developed KPI and metrics for team objectives and company performance goals. ▶ Assessed and procured new products and services for company F&B portfolios leading to 45% overall company growth in the first 6 months (cruise ship provisioning, fresh produce provisioning for Hotels/Restaurants, bundled product sales initiatives to promote upselling and introduce new business development strategies. ▶ Financial reporting to Brand owners and company Directors. ▶ P&L development and management of $2M+. Show less
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Brand Manager
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2016 - 2017
In market Brand Manager of 6 highly reputed Caribbean beverage brands from the Carib portfolio: Carib Beer, Stag Beer, Mackeson Stout, Shandy Carib, Caribe Ciders and Malta Carib, on a $1M+ budget. ▶Developed 2 Best-in-Class Gold Accounts in 3 months each and grew corporate portfolio by 19% in 6 months. ▶Financial Reporting to Country Manager ▶ Development and Implementation of Brand sales campaigns to include channel development (Hotel, on and off premise, events). ▶ Execution of… Show more In market Brand Manager of 6 highly reputed Caribbean beverage brands from the Carib portfolio: Carib Beer, Stag Beer, Mackeson Stout, Shandy Carib, Caribe Ciders and Malta Carib, on a $1M+ budget. ▶Developed 2 Best-in-Class Gold Accounts in 3 months each and grew corporate portfolio by 19% in 6 months. ▶Financial Reporting to Country Manager ▶ Development and Implementation of Brand sales campaigns to include channel development (Hotel, on and off premise, events). ▶ Execution of Brand advertising and Marketing campaigns as part of Regional initiatives. ▶ Development and execution of Merchandising initiatives promoting and maintaining brand awareness and growth. ▶ Management and curation of content for Digital Media platforms. Show less In market Brand Manager of 6 highly reputed Caribbean beverage brands from the Carib portfolio: Carib Beer, Stag Beer, Mackeson Stout, Shandy Carib, Caribe Ciders and Malta Carib, on a $1M+ budget. ▶Developed 2 Best-in-Class Gold Accounts in 3 months each and grew corporate portfolio by 19% in 6 months. ▶Financial Reporting to Country Manager ▶ Development and Implementation of Brand sales campaigns to include channel development (Hotel, on and off premise, events). ▶ Execution of… Show more In market Brand Manager of 6 highly reputed Caribbean beverage brands from the Carib portfolio: Carib Beer, Stag Beer, Mackeson Stout, Shandy Carib, Caribe Ciders and Malta Carib, on a $1M+ budget. ▶Developed 2 Best-in-Class Gold Accounts in 3 months each and grew corporate portfolio by 19% in 6 months. ▶Financial Reporting to Country Manager ▶ Development and Implementation of Brand sales campaigns to include channel development (Hotel, on and off premise, events). ▶ Execution of Brand advertising and Marketing campaigns as part of Regional initiatives. ▶ Development and execution of Merchandising initiatives promoting and maintaining brand awareness and growth. ▶ Management and curation of content for Digital Media platforms. Show less
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Marketing & Brand Consultant
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Jun 2012 - 2015
An Integrated Marketing and Communications Agency providing in market support to local, regional, and international companies and Brands that operate in the Caribbean region (Trinidad, Guyana, St. Lucia, Antigua, Jamaica, DR, PR. Barbados.) Specializes in Brand and Trade marketing, Business Development, Sales Channel infrastructure development, logistics, market research, Brand Planning as well as provides relocation services for external companies seeking market entry. ▶ Provision of… Show more An Integrated Marketing and Communications Agency providing in market support to local, regional, and international companies and Brands that operate in the Caribbean region (Trinidad, Guyana, St. Lucia, Antigua, Jamaica, DR, PR. Barbados.) Specializes in Brand and Trade marketing, Business Development, Sales Channel infrastructure development, logistics, market research, Brand Planning as well as provides relocation services for external companies seeking market entry. ▶ Provision of connected services Vendor-Supplier relations for in market operations ▶ Conducted research and reporting for Market entry to include government regulations and trade requirements. ▶ Product development (FULL CYCLE- Product, packaging, layout and design, pricing, logistics, sales and marketing planning, product training, tool kit development for products such as Creme Select Ice Cream, R1 Ice, Banks Beer, XM Rum. ▶ Wrote and developed Brand Guidelines Book for XM Rum (Scandanavian markets.) Developed sales and marketing strategies, merchandising programs for regional brands: Triskits biscuit portfolio, Golden Harvest Bread, Splenda (Mc Neil nutritionals), Telecommunications (Motorola, Digicel, Sony Ericsson), Hohnson and Johnson. ▶ Event Management of regional events- Caribbean Premier League Cricket (CPL) ticket sales - Guyana, Management of Corona Beer Bar stands, Concerts and corporate events. Show less An Integrated Marketing and Communications Agency providing in market support to local, regional, and international companies and Brands that operate in the Caribbean region (Trinidad, Guyana, St. Lucia, Antigua, Jamaica, DR, PR. Barbados.) Specializes in Brand and Trade marketing, Business Development, Sales Channel infrastructure development, logistics, market research, Brand Planning as well as provides relocation services for external companies seeking market entry. ▶ Provision of… Show more An Integrated Marketing and Communications Agency providing in market support to local, regional, and international companies and Brands that operate in the Caribbean region (Trinidad, Guyana, St. Lucia, Antigua, Jamaica, DR, PR. Barbados.) Specializes in Brand and Trade marketing, Business Development, Sales Channel infrastructure development, logistics, market research, Brand Planning as well as provides relocation services for external companies seeking market entry. ▶ Provision of connected services Vendor-Supplier relations for in market operations ▶ Conducted research and reporting for Market entry to include government regulations and trade requirements. ▶ Product development (FULL CYCLE- Product, packaging, layout and design, pricing, logistics, sales and marketing planning, product training, tool kit development for products such as Creme Select Ice Cream, R1 Ice, Banks Beer, XM Rum. ▶ Wrote and developed Brand Guidelines Book for XM Rum (Scandanavian markets.) Developed sales and marketing strategies, merchandising programs for regional brands: Triskits biscuit portfolio, Golden Harvest Bread, Splenda (Mc Neil nutritionals), Telecommunications (Motorola, Digicel, Sony Ericsson), Hohnson and Johnson. ▶ Event Management of regional events- Caribbean Premier League Cricket (CPL) ticket sales - Guyana, Management of Corona Beer Bar stands, Concerts and corporate events. Show less
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Education
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The George Washington University
Professional Certificate in Special Event Management, Event Management -
The University of the West Indies (St. Augustine Campus)
Post Graduate Diploma, International Relations -
The University of the West Indies (St. Augustine Campus)
B.A. (Double Major), Humanities- History & English Literature
Community
