Anna Ha

Global EC project manager at Cheil PengTai
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Contact Information
us****@****om
(386) 825-5501
Location
Chaoyang District, Beijing, China, CN
Languages
  • 중국어 Professional working proficiency
  • 영어 Professional working proficiency
  • 한국어 Native or bilingual proficiency

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Credentials

  • Master of Microsoft Office
    Microsoft
    Feb, 2015
    - Nov, 2024
  • HSK Level6
    国家汉办
    May, 2016
    - Nov, 2024

Experience

  • Cheil PengTai
    • China
    • Marketing and Advertising
    • 100 - 200 Employee
    • Global EC project manager
      • Sep 2018 - Present

      Global e-Commerce PM & Marketing strategy● China EC (Alibaba, JD) & Southeast Asia EC (LAZADA, Shopee)● Responsible for global clients (3C, IT, Beauty, Fresh, Finance)● Alipay official Korea market partner

    • Digital MKT strategy manager
      • Sep 2016 - Sep 2018

      ● Participated in CDM(Customer Data-driven Marketing) project, responsible for digital marketing strategy, which encompasses Chinese consumer analysis and market research for increasing sales. ● Managed Highend IT and CE product marketing contents and planning

  • Cheil PengTai
    • China
    • Marketing and Advertising
    • 100 - 200 Employee
    • Digital MKT strategy intern
      • May 2014 - Jul 2016

      ● Participated in China social media renovation plan for Samsung, suggested an idea for contents, and measured contents effectiveness, while successfully attracting youth customers.● Daily monitoring brand and industry news on media, share the newest information to internal team and client, keep current with trends in the industry. ● Participated in China social media renovation plan for Samsung, suggested an idea for contents, and measured contents effectiveness, while successfully attracting youth customers.● Daily monitoring brand and industry news on media, share the newest information to internal team and client, keep current with trends in the industry.

  • 北京意台唯咖斯中咖啡有限公司
    • Marketing Assistant
      • Feb 2014 - May 2014

      ● Responsible for a brand collaboration project cooperated with China TED Talks and RAPOO, also participated in the Beijing franchise exhibition, contributed to increasing franchise store, thus awarded the innovation prize in Beijing start-up competition.● Regularly research a consumer survey and participated in new menu development, contributed to improving consumer satisfaction and increased store profit. ● Responsible for a brand collaboration project cooperated with China TED Talks and RAPOO, also participated in the Beijing franchise exhibition, contributed to increasing franchise store, thus awarded the innovation prize in Beijing start-up competition.● Regularly research a consumer survey and participated in new menu development, contributed to improving consumer satisfaction and increased store profit.

  • 上海安旭咨询公司
    • Strategy Consultant Intern
      • Jun 2013 - Aug 2013

      ● Planned China market research and interviews for analyzing brand awareness and preference, offered insight for companies, which ensured new clients such as Hyundai, Lotte, LG, etc ● Planned China market research and interviews for analyzing brand awareness and preference, offered insight for companies, which ensured new clients such as Hyundai, Lotte, LG, etc

Education

  • 对外经济贸易大学
    Master's degree, International trade
    2014 - 2016
  • 对外经济贸易大学
    Bachelor's degree, International Trade and Economic Management
    2012 - 2014
  • Kangnam University
    Bachelor's degree, Chinese language and culture
    2010 - 2014

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