Experience

Urgent Care for Children

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• VP, Marketing and Communications

  • Nov 2021 - Present

  • Write and distribute internal and external communications, including weekly employee communications and monthly newsletters to 21k+ parents with an average open rate of 36%.• Identify press opportunities in 9 DMAs, resulting in more than 15 hours of earned media coverage in 12 months.• Train and lead a team of marketing specialists and office managers in grassroots efforts, event planning and scouting family-focused community engagement opportunities for 20 clinics.• Established corporate social responsibility initiative; continue to lead the program by connecting with non-profits and identifying opportunities for service in the community.

• Director of Marketing and Communications

  • Apr 2021 - Nov 2021

  • Designed core branding and communications elements essential for growth phase, including brand guide and leadership talking points.• Wrote and optimized all Facebook and Google ads, improved CTR by 23% while reducing cost.• Researched, wrote and developed blog content, in turn strengthening brand identity and enhancing SEO.• Served as a spokesperson for the company and as a liaison between Urgent Care for Children and media outlets.

• Marketing Manager

  • Jul 2019 - Apr 2021

  • Researched and created engaging social media content, producing a 68% increase in followers.• Traveled weekly to clinics and prospective cities to meet with school nurses, pediatricians and business owners, executed 450+ grassroots visits.• Distributed and closely monitored patient feedback surveys, establishing a response time of <4 minutes across all clinics• Named 2020 Q3 Consummate Team Player Award Winner for taking on duties outside of role to assist the company during coronavirus pandemic.



Chris Hope Foundation

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Public Relations Specialist

  • Apr 2018 - Jul 2019

  • Produced commercial scripts, press releases and all external communications.• Collaborated with Founder and Executive Director to write and construct talking points for fundraisers, community engagement opportunities and media interviews.• Conducted interviews and published patient feature stories targeted toward potential donors. • Produced commercial scripts, press releases and all external communications.• Collaborated with Founder and Executive Director to write and construct talking points for fundraisers, community engagement opportunities and media interviews.• Conducted interviews and published patient feature stories targeted toward potential donors.



Mrs. United States Organization

• Social Media Strategist

  • Aug 2015 - Apr 2018

  • Established Facebook and Instagram pages and grew audience to a total of 12,000 followers across both sites. • Created and developed multimedia content and graphics for various platforms.• Developed and implemented social media strategy, resulting in a 354% increase in social media engagement. • Established Facebook and Instagram pages and grew audience to a total of 12,000 followers across both sites. • Created and developed multimedia content and graphics for various platforms.• Developed and implemented social media strategy, resulting in a 354% increase in social media engagement.



ESPNU Campus Connection

• Contributor

  • Mar 2014 - May 2016

  • Attended weekly press conferences during football season and published up-to-the-minute tweets from the organization's official Twitter account.• Created and edit packages using Adobe Premiere Video Editing Software.• Pitched story ideas for weekly videos to send to ESPNU Campus Connection Headquarters. • Attended weekly press conferences during football season and published up-to-the-minute tweets from the organization's official Twitter account.• Created and edit packages using Adobe Premiere Video Editing Software.• Pitched story ideas for weekly videos to send to ESPNU Campus Connection Headquarters.



Casting Crowns Productions

• United States

• Media Director

  • Apr 2014 - Aug 2015

  • Generated daily posts for Facebook, Instagram, and Twitter.• Developed social media sites and gained an audience of over 9,500 across both platforms.• Established a contestant database to increase accessibility to contact information for all staff members. • Generated daily posts for Facebook, Instagram, and Twitter.• Developed social media sites and gained an audience of over 9,500 across both platforms.• Established a contestant database to increase accessibility to contact information for all staff members.



CBS News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• CBS This Morning Intern

  • Jan 2015 - May 2015

  • Created an event logging system for the show's booking agents.• Managed producer's incoming novel proofs, approximately 150 per week. • Provided story ideas during daily editorial meetings. Utilized Bright Eyes, AP Images, and Avid Asset Management to increase story visuals. • Created an event logging system for the show's booking agents.• Managed producer's incoming novel proofs, approximately 150 per week. • Provided story ideas during daily editorial meetings. Utilized Bright Eyes, AP Images, and Avid Asset Management to increase story visuals.



Crimson Tide Productions

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Intern

  • Feb 2014 - Sep 2014

  • Attended weekly learning sessions where valuable skills in television production, equipment operation, and editing software were taught by experienced professionals.• Shot video of various sporting events including softball, gymnastics, and tennis.• Worked with CatDV Pro to digitally archive footage and interviews. • Attended weekly learning sessions where valuable skills in television production, equipment operation, and editing software were taught by experienced professionals.• Shot video of various sporting events including softball, gymnastics, and tennis.• Worked with CatDV Pro to digitally archive footage and interviews.



KLBK News

• Intern

  • Jul 2014 - Aug 2014

  • Solo produced 30-minute lifestyle television show, Trends and Friends. • Shot, edited, and wrote feature packages.• Contributed to multiple reporters' packages by assisting with script writing and editing. • Solo produced 30-minute lifestyle television show, Trends and Friends. • Shot, edited, and wrote feature packages.• Contributed to multiple reporters' packages by assisting with script writing and editing.