Marketing Specialist

• Jun 2022 - Present

Communications and Marketing Manager

• May 2019 - May 2022

In this role, I set department-wide marketing strategies and policies. In addition, I: - Lead 20+ departmental units in developing SMART goals and executing cross-channel marketing campaigns. - Consult with units to advance web, email, and social media strategy. - Improve tracking metrics by driving the adoption of new technologies. - Identify storytelling opportunities to enhance IU's reputation. - Manage the department's newsroom by writing and editing news releases, and uploading them into the web framework. - Supervise professional staff and interns. - Serve on the department's engagement committee to connect staff through events and monthly newsletters. Show less

Program Assistant

• Apr 2018 - Apr 2019

In this role, I organized logistics and operations for ACUI's oldest student program, 9-Ball. This included recruiting event hosts, negotiating event contracts, and ensuring all tournament rules were understood and followed. I also created marketing materials, planned event logistics and operations for ACUI's student leadership development program, I-LEAD.

Sales Manager

• May 2016 - Apr 2019

I manage the day-to-day operations of the ACUI Promos program and the strategic planning behind ACUI Promos and Procure. I work with professionals and students at universities to provide them with promotional products for their events and general office apparel.

Corporate Partnerships Representative

• Oct 2015 - Apr 2019

I support members and associate members by processing advertising orders, program sponsorship, membership renewals, and conference/expo registrations for both ACUI and the Campus Safety, Health, and Environmental Management Association (CSHEMA).

Studio Manager

• Jan 2018 - Feb 2019

Cashier Customer Service

• Aug 2015 - Oct 2015

Promotions Specialist/Lead Brand Ambassador

• Feb 2014 - Jun 2015

Promote Brown-Forman family brands such as Tuaca, Jack Daniel’s, and Southern Comfort, building brand awareness at local Milwaukee bars and restaurants. Provide samples, take surveys, and maintain strict budgets at each account while engaging with consumers in one-on-one conversations to create positive touch-points and enhance brand experience. Responsible for documenting the experience, communicating with the managers at each establishment, and taking into account any competitive intel and consumer reactions. Show less

Sales Associate

• Nov 2014 - May 2015

Accurately and efficiently processed a variety of transactions via the POS including, but not limited to, sales, returns, price checks, etc. Maintained product knowledge and understood differentiating qualities of similar products in each category. Proactively engaged customers and recommended products to meet their needs. Accurately and efficiently processed a variety of transactions via the POS including, but not limited to, sales, returns, price checks, etc. Maintained product knowledge and understood differentiating qualities of similar products in each category. Proactively engaged customers and recommended products to meet their needs.

Teaching Assistant

• Sep 2012 - Aug 2014

During these two years, I was a teaching assistant at UW-Milwaukee in the JAMS department, instructing undergraduate students in an advertising and public relations. My role as a teacher taught me how to effectively and creatively engage groups of young adults in activities related to our class discussions. I learned to lead, assert myself, give and receive constructive feedback to improve the quality of my students’ education. During these two years, I was a teaching assistant at UW-Milwaukee in the JAMS department, instructing undergraduate students in an advertising and public relations. My role as a teacher taught me how to effectively and creatively engage groups of young adults in activities related to our class discussions. I learned to lead, assert myself, give and receive constructive feedback to improve the quality of my students’ education.

Front Desk Associate

• Jul 2011 - May 2012

Wiiings Team Member

• Oct 2009 - May 2011

Worked both individually and as a group using guerilla marketing, and grass roots marketing to promote brand loyalty and awareness through various activities and special events in the Midwest. Implemented research driven marketing communications tactics to target entry point consumer and other consumers in Wisconsin. Worked both individually and as a group using guerilla marketing, and grass roots marketing to promote brand loyalty and awareness through various activities and special events in the Midwest. Implemented research driven marketing communications tactics to target entry point consumer and other consumers in Wisconsin.

Receptionist

• Sep 2008 - Dec 2010

Worked with a team to plan events for student groups, campus departments, and during the non-academic year, third party clients. Responsible for designing layout spaces using Microsoft VISIO and scheduling appointments between students and event planners. Worked with a team to plan events for student groups, campus departments, and during the non-academic year, third party clients. Responsible for designing layout spaces using Microsoft VISIO and scheduling appointments between students and event planners.

General Agency Intern

• May 2010 - Aug 2010

Generated research for new and prospective clients in the medical or banking fields. Transcribed interviews for convergence accounts. Compiled monthly campaign reports and media audits. Assisted in website redesign. Generated research for new and prospective clients in the medical or banking fields. Transcribed interviews for convergence accounts. Compiled monthly campaign reports and media audits. Assisted in website redesign.